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In Memory
Sean Pettibone

News | Headlines & Information

> December 6, 2007

New Grand Theft Auto IV trailer 
MLB 2K8 names cover star athlete
Games for Health gathering content
World of Mixed Martial Arts ships
Rumble Fighter contest begins


Third Official "Grand Theft Auto IV" Trailer available on Xbox.com and Xbox LIVE Marketplace at 3pm EST Today 

Today “Grand Theft Auto” fans will get their next look at the eagerly anticipated “Grand Theft Auto IV” with the release of the third official trailer, "Move up, ladies" on Xbox.com and Xbox LIVE Marketplace.

At 3pm EST, gamers can get another glimpse at Grand Theft Auto's colorful world in HD on Xbox.com and Xbox LIVE Marketplace. While online you can also check out the first two trailers, screen shots, and a preview of the “Grand Theft Auto IV” Marketplace theme.

“Grand Theft Auto IV” is the next chapter of the award winning “Grand Theft Auto” franchise from Rockstar Games and will be coming to the Xbox 360 on day one. In addition to online multiplayer, a first for the series, gamers will experience hours of additional gameplay with two downloadable episodes exclusively available on Xbox LIVE following the release of the game. Focused on the story of Eastern European immigrant Niko Bellic, “Grand Theft Auto IV” takes players back to Liberty City and promises a cinematic story told like only Rockstar can, an extremely vast and detailed world to explore and gameplay like the series has never seen before.

For all things Xbox 360 and Grand Theft Auto IV visit: http://www.xbox.com/en-US/games/g/grandtheftautoiv

Jose Reyes Named Cover Athlete and Official Spokesman for Major League Baseball® 2K8

New York, NY – December 6, 2007 – 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), announced today that New York Mets shortstop Jose Reyes will be the cover athlete and official spokesman for Major League Baseball® 2K8.

“This year we have signed one of the most exciting players in all of Major League Baseball® as our official cover athlete,” said Ben Brinkman, Executive Producer, Major League Baseball® 2K8. “Jose Reyes is a multi-talented player – a great baserunner, fielder and hitter, making him the perfect spokesperson for Major League Baseball® 2K8.”

“This is the first time I have ever been on the cover of a video game and it is very exciting to be a part of the best video game out there,” said Jose Reyes.

Although he is best known for his speed and base-stealing ability, Jose Reyes is also one of the most well-rounded players in the game and is the first player in baseball history to have more than 63 steals, 120 runs, 192 hits, and 19 homers in a single season. Reyes led the Major League in 2006 with 17 triples and 64 stolen bases and set a new Mets club record with 104 hits at Shea Stadium. Also an avid video gamer and long time fan of 2K Sports’ products, All-Star Shortstop Jose Reyes is a natural fit as the official spokesperson for this year’s edition of the critically acclaimed Major League Baseball 2K series.

Major League Baseball® 2K8 will be available spring 2008 for the Xbox 360® video game and entertainment system from Microsoft, the PLAYSTATION®3 and PlayStation®2 computer entertainment systems, the PSP® (PlayStation®Portable) system, and the Wii™ home video game system. For more information, log onto http://www.2ksports.com

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® and Xbox® video game and entertainment systems from Microsoft, Wii™, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

Grey Dog Software Releases World of Mixed Martial Arts

Phoenix, AZ December 6, 2007 – Grey Dog Software, a Phoenix based developer of sports management simulation software for personal computers, is pleased to announce the release of its highly anticipated mixed martial arts simulation, World of Mixed Martial Arts. World of Mixed Martial Arts is available for digital download exclusively through Grey Dog Software.

WWMA will allow players to manage contests between fighters from a variety of backgrounds; the player takes control of a MMA company, and is in charge of just about everything to do with its running, including hiring fighters, match making, marketing, and so on.

WMMA includes many realistic features, such as fighters improving and declining in skill as their career progresses, shocking upset victories, injuries sustained both during fights and training, competitors switching training camps to help their career, and people holding out for more money during contract negotiations.

For more information on World of Mixed Martial Arts please visit Grey Dog’s official website at http://www.greydogsoftware.com.

About Grey Dog Software

Grey Dog Software, LLC an Arizona based, privately-held company, is a leading developer of sports management simulations for the PC. Grey Dog Software strives to provide ground-breaking features, enormous depth, and endless replayability with each game.

GAMES FOR HEALTH PROJECT ANNOUNCES GAMES FOR HEALTH CONFERENCE 2008 ISSUES CALL FOR CONTENT FOR FOURTH ANNUAL GATHERING

December 6, 2007 - (Portland, ME) - Today the Games for Health Project (www.gamesforhealth.org) announced plans for its fourth annual Games for Health Conference. The conference will be held May 8–9, 2008, at the Baltimore Convention Center in Baltimore, Maryland. Games for Health announced Humana has signed on as a premiere industry sponsor for the event.

Prior to the conference, on May 7, the Project will also host two additional day-long events devoted to virtual worlds and health, as well as games accessibility. Together, these three days of meetings will cover the intersection of next-generation game technologies, health, and health care.

Registration is now open at www.gamesforhealth.org, and a call for content has now been issued on the site and is available to prospective speakers and presenters.

The Games for Health Project is dedicated to exploring and building on the use of games and game technologies to improve health and health care. The Project was started in 2002 by the Serious Games Initiative (www.seriousgames.org) and is sponsored by the Pioneer Portfolio of the Robert Wood Johnson Foundation (RWJF). On November 7, 2007,RWJF announced an $8.25M grant to fund new research and continued efforts to build the games for health field, which includes support for the Games for Health Project and primary sponsorship of the Games for Health Conference through 2011.

"On the heels of the Robert Wood Johnson Foundation’s grant announcement, we are proud to launch what we expect to be our biggest and best gathering to date," said Games for Health Project Communications Director and conference organizer Beth Bryant. "The theme this year is ‘Leveling Up,’ which we feel signifies the great leaps forward the games for health community has made since our last major event in September 2006."

The Games for Health Conference expects over 300 attendees at Games for Health 2008. “This conference provides a forum for collaborations to emerge between the video game industry and the health and health care industry.” said Chinwe Onyekere, RWJF program officer. “Through these exchanges, we hope attendees will continue to explore how the power of video games can help to solve complex health and health care challenges.”

GAMES FOR HEALTH CONTENT The Games for Health Conference 2008 will feature more than 30 sessions and an expanded expo, including specific tracks on exergaming and training—two of the biggest areas of activity within the greater games for health field. Over the course of the two-day conference, researchers and game developers are expected to share research, games, and related engineering covering a diverse portfolio of activities, including:

* Exergaming & Rehabitainment * Health Behavior Change * Disease Management & Education * Public Health Messaging & Patient Communication * Cognitive Health * Training and Management Sims & Occupational Recruitment * Accessibility for Games & Disability-Focused Games * Epidemiology * Pain Distraction & Stress Relief * CyberPsychology * Entertainment Games About Health or Substantial Health-Related Play * Health Effects of Games * First Responders & Mass Casualty Training * Medical Informatics & Health Data Collection * Virtual Patients * Interface & Visualization Applications * Personal Health & Electronic Medical Record Systems

On May 8, a network reception will also be held, sponsored by Virtual Heroes of Research Triangle Park, North Carolina. During the reception attendees will be able to play with 3DiTeams. Funded by the U.S. Army Telemedicine and Advanced Technology Research Center (TATRC), 3DiTeams was developed by Virtual Heroes with Duke University's Human Simulation and Patient Safety Center and lets people interact with a fully 3D simulation of emergency healthcare environments.

HUMANA PROVIDES PREMIERE INDUSTRY SPONSORSHIP In addition to RWJF’s primary sponsorship, Games for Health also announced today that Humana, headquartered in Louisville, Kentucky, had signed on as a Premiere Sponsor of the 2008 conference, funding a range of activities at the event. The sponsorship includes the creation of the Humana Exergaming Room, which will be one of the largest showcases of exergaming research, software, and hardware seen to date.

"Humana is proud to be the first in the healthcare industry to sponsor the Games for Health Conference. We're excited to support the Games for Health Conference's ability to bring together leading researchers and game developers to address critical health issues,” said Paul Puopolo, Director of Consumer Innovation at Humana. “Our participation in this conference is just one part of our overall initiative that is committed to understanding and applying electronic games to positively impact health."

Ben Sawyer, co-founder of the Games for Health Project, stated, "One of our goals when we started the Games for Health Project was for major health industry companies such as Humana to join with the community to identify and move forward on shared areas of interest. This leading sponsorship is a sign we're able to serve as a platform to enable the kind of partnership needed to help the field grow and to play a meaningful role where research indicates games offer good benefit." Sawyer continued, "In the coming months we expect to announce other sponsorships and partnerships aimed at making our 2008 conference a not-to-be-missed event."

ABOUT GAMES FOR HEALTH The Games for Health Project is produced by the Serious Games Initiative, a Woodrow Wilson International Center for Scholars effort that applies cutting-edge games and game technologies to a range of public and private policy, leadership, and management issues. The project also produces the Games for Health Conference, now in its fourth year.

The Initiative founded Games for Health to develop a community and best practices platform for the numerous games being built for health care applications. To date, the project has brought together researchers, medical professionals, and game developers to share information about the impact games and game technologies can have on health, health care, and policy. For more information, visit www.gamesforhealth.org.

OGPlanet Announces Rumble Fighter Holiday Items, Contest Elite 8 Event Pits Players Against Game Masters for Prizes

El Segundo, Calif.- Dec. 6, 2007- OGPlanet, an innovative provider of multiplayer online games, today announced a variety of holiday-themed in-game events for its MMO fighting game Rumble Fighter.

Rumble Fighter characters will be ready for chilly winter weather with brand-new items including a colorful holiday scarf and snow boots. Also being introduced this month are a new hairstyle, the Avenger Cut, and a powerful new ExoCore, Relic of Phantomcore, which turns its master into a dangerous skeletal form and has the ability to transform opponents into the mindless walking dead.

A brand-new stage, The Incinerator, will also debut this month. This welding furnace used by the Dark Guardians to forge their cryptic weapons will prove a dangerous place for even the most experienced fighters.

Also continuing this month is the Elite 8 Event, available only to OGPlanet's MySpace friends. Every two weeks, eight players who have included Rumble Fighter widgets on their MySpace pages will be chosen for a chance to battle against a team of Rumble Fighter game masters for a shot at winning the spectacular Star Dust armor set. Eight new challengers will be chosen next week to compete on Dec. 15. The Rumble Fighter MySpace page is http://w ww.myspace.com/rumblefighter, and Rumble Fighter widgets can be found at http://www.ogplanet.com/community/widgets.asp.

Editor's Note: Rumble Fighter holiday assets for your use are available at http://www.m mpr.com/MMPRFTP/, inside the OGPlanet folder.

About Rumble Fighter

One of the most unique fighting games around, Rumble Fighter allows up to 8 players to battle it out online in simultaneous melee action. Featuring an advanced combo attack skill system with multitudes of real fighting styles to choose from, Rumble Fighter allows players to build the fighter they've always wanted to be.

About OGPlanet

Based in El Segundo, California, OGPlanet focuses on bringing popular multiplayer PC games to U.S. gamers. Built on an innovative business model, our games allow anyone to play for free, but offer the opportunity to enhance their experience by purchasing game pieces, clothing, and accessories. These "Virtual Economy Games" have already attracted tens of millions of players in Asia and are building a large audience in the U.S. Co-founded by Jack Liu, Chief Creative Officer, and Sangchul Park, President, the company is funded by a team of experienced gaming and digital media executives. For more information, visit www.ogplanet.com.

> December 5, 2007

Activision touts holiday games
New Bioshock content released
Seven Kingdoms open on Windows

DREAMCATCHER GAMES ANNOUNCES SEVEN KINGDOMS: CONQUEST FOR WINDOWS®

December 6th 2007. Liezen, Austria: JoWooD Productions and DreamCatcher Games, leading publishers of interactive entertainment software around the world, today announced that they will publish the Real-TimeStrategy (RTS) Game Seven Kingdoms: Conquest for Windows®.

Set for worldwide release in the first quarter of 2008, this is the third installment of the classic Seven Kingdoms franchise, a series known for its unique attributes which distinguish it from competing RTS titles.

Building on the pedigree of its predecessor (Seven Kingdoms II scored 90% from PC Gamer magazine and 91% from Gamespot.com), Conquest delivers all the standout features of the previous games while adding new features and new strategies. In skirmish, multiplayer or campaign mode, players will choose one of 7 Human civilizations or one of 7 Demon races, each with unique units and special abilities.

“Longtime fans of the Seven Kingdoms series are really going to be impressed with the new features in Conquest,” said Brian Gladman, Senior Product Manager at DreamCatcher Games. “We’ve stayed true to the series while adding new content that is sure to make Seven Kingdoms: Conquest a successful title in a franchise that continues to stand out in the RTS genre.”

Seven Kingdoms: Conquest for Windows® has an anticipated ESRB rating of T for Teen and will sell for a suggested retail price of $39.99 USD. For further information please visit our website at www.sevenkingdomsconquest.com

About DreamCatcher Inc.: DreamCatcher Inc. is a leading worldwide publisher and distributor of interactive entertainment software. Established in 1996, the company markets its products under two popular labels: DreamCatcher Games, featuring the critically acclaimed, best-selling game Painkiller; and The Adventure Company, the number one brand for PC adventure games worldwide including award winning titles such as Syberia and Agatha Christie: And Then There Were None.

DreamCatcher products include titles for the PC as well as leading hardware platforms - the PlayStation®2 computer entertainment system, the PlayStation® Portable (PSP) system, the Xbox® video game and entertainment system, the Nintendo Wii® and Game Boy® Advance.

About JoWooD Productions Software AG JoWooD Productions Software AG (ATXPrime: JWD) is listed in the Prime Market segment of the Vienna stock exchange. JoWooD is a leading publisher of computer- and videogames, releasing international acclaimed, high-quality titles for all existing and future gaming systems. JoWooD games are distributed worldwide by an efficient net of distribution partners. Visit http://corporate.jowood.com for more information.

2K Games Releases Downloadable Content and Enhancements for BioShock

BioShock players can elevate their gaming experience with new Plasmids, achievements and widescreen options for free

New York, NY – December 4, 2007 – 2K Games, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today that BioShock, its top-rated title exclusively available for the Xbox 360® video game and entertainment system from Microsoft and Games for Windows®, has released new downloadable content for players on both platforms. The content includes new Plasmids and Tonics, achievements and interface upgrades, and is now available as free downloadable content from Xbox LIVE® Marketplace, through an Xbox 360 Title Update, and as part of a PC patch.

“As one of the highest rated games of the year, we wanted to continue to connect with the fans that made BioShock such an overwhelming retail and critically-acclaimed hit,” said Christoph Hartmann, President of 2K. “We are excited to offer new downloadable content that will extend and enhance the replay value of this title.”

New downloadable content includes:

Four Plasmids and Gene Tonics:

· Sonic Boom: Hurls creatures and objects back with a blast of force

· EVE saver: Enables Plasmids to use less EVE

· Vending Expert: Reduces prices in the vending machines

· Machine Buster: Increases the amount of damage players deal to cameras, bots and turrets

Achievements (exclusive to Xbox 360):

· Xbox 360 players can gain 100 points for “Brass Balls,” by beating BioShock on the “hard” difficulty setting without dying

In response to gamers’ requests and feedback from the Cult of Rapture (www.CultofRapture.com) community forums, fans of BioShock now have a widescreen option, granting a wider horizontal field of vision, as well as additional enhancements to the game. The Xbox 360 Title Update will be automatically applied at the game’s startup when users log into Xbox LIVE. PC owners can access both the additional content and gameplay improvements via a downloadable patch, available at www.2Kgames.com/bioshock/support.

Developed by 2K Boston and 2K Australia and rated M for Mature, BioShock is a "genetically enhanced" first-person shooter that lets players do things never before possible in the genre. Gamers enter the game as a castaway in Rapture, a decaying art deco underwater utopia torn apart by civil war. Caught between powerful forces and hunted down by genetically modified "splicers" and deadly security systems, players have to come to grips with a deadly, mysterious world filled with powerful technology, fascinating characters and morality defining choices. To make it to the end, players can turn everything they encounter into a weapon, biologically modify their body with Plasmids, hack devices and security systems, upgrade weapons, craft new ammo variants, and experiment with different battle techniques. No encounter ever plays out the same and no two gamers will play BioShock the same way.

For more information on the game, please visit www.2Kgames.com/bioshock.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360® video game and entertainment systems from Microsoft, Wii™, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

All trademarks and copyrights contained herein are the property of their respective holders.

Microsoft, Windows, the Windows Vista start button, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.

ACTIVISION ROCKS IN THE HOLIDAY SEASON WITH A STELLAR GAME LINE-UP FOR GAMERS OF ALL AGES

Santa Monica, CA – December 5, 2007 – Activision, Inc. (Nasdaq: ATVI) is making wishes come true this holiday season with games for kids of all ages and interests from the top brands in interactive entertainment including Call of Duty® 4: Modern Warfare™ and Guitar Hero® III: Legends of Rock to games based on such blockbuster movie hits as “TRANSFORMERS,” Sony Pictures Entertainment’s Columbia Pictures and Marvel Studios’ “Spider-Man 3,” and DreamWorks Animation’s “Bee Movie™” and “Shrek the Third™.”

Titles Based on Top Brands in Interactive Entertainment:

Call of Duty 4: Modern Warfare -- The new action-thriller from the award-winning team at Infinity Ward, the creators of the Call of Duty® series, delivers the most intense and cinematic action experience ever. Call of Duty 4: Modern Warfare arms gamers with an arsenal of advanced and powerful modern day firepower and transports them to the most treacherous hotspots around the globe to take on a rogue enemy group threatening the world. Call of Duty 4: Modern Warfare is available for the Xbox 360™ video game and entertainment system from Microsoft, PLAYSTATION® 3 computer entertainment system and Windows® PC and is rated “M” for Mature.

Guitar Hero III: Legends of Rock -- Fire up the fretboard, crank up the amp and get ready to rock like never before. Guitar Hero III: Legends of Rock offers the ultimate rock experience with new wireless guitars, freshly added content and features including a multiplayer action-inspired battle mode, grueling boss battles, a host of exclusive unlockable content and visually stunning rock venues. Expanded online multiplayer modes allow axe-shredders worldwide to compete head-to-head for true rock status as they riff through a star-studded soundtrack including master tracks by legendary artists such as Aerosmith, Guns ‘N’ Roses, The Rolling Stones, Beastie Boys, Rage Against the Machine and Pearl Jam, as well as original songs by guitar icons Slash and Tom Morello. Guitar Hero III: Legends of Rock is now available for the Xbox 360®video game and entertainment system from Microsoft, Wii™ home video game system from Nintendo, PLAYSTATION®3 computer entertainment system, and PlayStation®2 computer entertainment system, and is rated “T” for Teen by the ESRB.

Tony Hawk’s Proving Ground -- In the largest and deepest Tony Hawk game yet, gamers are now in total control of their skating destiny in Tony Hawk’s Proving Ground. Set in the streets of Baltimore, Philadelphia and Washington, D.C., the title empowers players with the freedom to define their character, story and style based on the choices they make, the paths they select and the style of skating they want. Tony Hawk’s Proving Ground is available for the Xbox 360™ video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, WiiÔ, PlayStationÒ2 computer entertainment system and the Nintendo DSÔ and is rated “T” for Teen.

Enemy Territory: QUAKE Wars™ -- Set within the expansive QUAKE universe in the year 2065, id Software’s Enemy Territory: QUAKE Wars offers the ultimate in objective-based multiplayer action, either online or offline with computer controlled players. Up to 24 gamers can play online, electing to play as the human GDF or alien Strogg in one of five unique character classes and employ an arsenal of weapons, vehicles and deployable armaments for an action-packed test of skill and coordinated teamwork through a series of combat objectives. Enemy Territory: QUAKE Wars is available for Windows PC is rated “T” for Teen.

Titles Based on Blockbuster Movies:

Bee Movie™ Game -- Based on DreamWorks Animation’s hit movie from creator Jerry Seinfeld, Bee Movie Game allows players to race, chase, fly and blast their way through the adrenaline-fuelled world from the feature film and beyond. As the witty and courageous Barry B. Benson, gamers are propelled on an exciting adventure to save the bee’s right to produce honey. Bee Movie Game is available for the Xbox 360™ video game system from Microsoft, PlayStationÒ2 computer entertainment system, Nintendo WiiÔ and DSÔ and Games for Windows®. The game is rated “E” for Everyone.

Shrek the Third™ -- In the Shrek the Third video game, players adventure as Shrek® and friends to save Far Far Away in a hilariously twisted fairy tale from the movie and beyond. Gamers assume the role of their favorite characters from the film - Shrek, Donkey, Puss-in-Boots, Fiona, Artie and Sleeping Beauty - and embark on an all-new adventure to save the land from the evil clutches of Prince Charming. Shrek the Third is available for the Xbox 360™ video game system from Microsoft, Nintendo WiiÔ, PlayStationÒ2 computer entertainment system, PSPÒ (PlayStationÒ Portable) system and Windows® PC and are rated “E10+” for Everyone 10 and older. The Nintendo DS™ and Game BoyÒ Advance versions of the game are rated “E” for Everyone.

Shrek®: Ogres and Dronkeys™ -- Shrek: Ogres and Dronkeys gives handheld gamers the chance to train, play and explore with Shrek and Fiona’s adorable triplets and Donkey and Dragon’s playful offspring, the Dronkeys. Once ready, players use the mischievous youngsters’ newly learned skills and talents to embark on an exciting journey of puzzle solving and mini-game mayhem throughout the hilarious world of Shrek. The game is available for the Nintendo DSÔ and is rated “E” for Everyone.

Spider-Man™ 3 -- Based on Sony Pictures Entertainment’s Columbia Pictures’ blockbuster feature film, Spider-Man 3 allows players to experience the actions of heroic red-suited Spider-Man and, for the first time ever, his darker, more mysterious black-suited persona. Set in a larger, dynamic, free-roaming New York City, the game gives players the freedom to choose their own gameplay experience through multiple movie-based and original storylines, fully integrated city missions and performance rewards including improved speed, combat maneuvers and agility. Spider-Man 3 is available for the Xbox 360™ video game system from Microsoft, PLAYSTATION® 3 computer entertainment system, Windows® PC, Nintendo WiiÔ, PlayStationÒ2 computer entertainment system, and PSPÒ and is rated “T” for Teen. The Nintendo DSÔ and Game BoyÒ Advance versions are rated “E10+” for Everyone 10 and older.

Spider-Man™: Friend or Foe -- Inspired by the Spider-Man film trilogy and the classic Spider-Man™ comics, Spider-Man: Friend or Foe was designed for younger Spider-Man fans and challenges them to defeat and then join forces with notorious movie nemeses including Doc Ock, Green Goblin, Venom and Sandman, as they embark on an epic quest to overcome a worldwide evil threat. Spider-Man: Friend or Foe is available for the Xbox 360™ video game system from Microsoft, Nintendo WiiÔ, PlayStationÒ2 computer entertainment system, Nintendo DSÔ, PSPÒ and Windows® PC and is rated “E10+” for Everyone 10 and older.

TRANSFORMERS: The Game -- Based on Hasbro’s TRANSFORMERS property and the blockbuster live-action feature film from DreamWorks Pictures and Paramount Pictures, TRANSFORMERS: The Game lets gamers control the outcome in the battle for Earth as they choose to protect it as AUTOBOTS or destroy it as DECEPTICONS. The game is available for the Xbox 360™ video game system from Microsoft, PLAYSTATION® 3 computer entertainment system, Nintendo WiiÔ, PlayStationÒ2 computer entertainment system, Windows® PC and is rated “T” for Teen. The Nintendo DSÔ and PSPÒ games are rated “E10+” for Everyone 10 and older.

About Spider-Man Merchandising, L.P.

Spider-Man Merchandising, L.P. is a 50/50 limited partnership comprised of Marvel Entertainment, Inc. and Sony Pictures Consumer Products, Inc. The partnership oversees all of the licensing and merchandising activities for the Columbia Pictures Spider-Man™ feature films as well as the Sony Pictures Television’s animated series entitled “The Spectacular Spider-Man,” all based on the Marvel characters.

About HPG

HPG, the licensing division of Hasbro, Inc. (NYSE:HAS), translates one of the industry’s richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, digital media, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro’s core brands, such as TRANSFORMERS, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY, G.I. JOE, TONKA and PLAYSKOOL.

About HASBRO

Hasbro (NYSE: HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

About id Software

id – defined by Freud as the primal section of the human psyche; id Software, located in Mesquite, Texas, was founded in 1991. From inception to present day, id Software has relentlessly provided technical, design and artistic leadership as an independent game developer and technology provider. Transcending the games industry, id’s iconic brands such as Wolfenstein, DOOM, QUAKE and Enemy Territory have become staples of popular culture for generations of gamers. More information on id Software can be found at www.idsoftware.com.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

> December 4, 2007

Xbox 360 on the clock
Avencast patch released
Battle for the Pacific begins
Cranium Kabookii hits stores

CRANIUM® KABOOKII VIDEO GAME IN STORES NOW

Award-Winning Game Brand Arrives on the Wii

For a press kit, please follow this link: http://files.us.ubisoft.com/cranium_kabookii.zip

SAN FRANCISCO – Dec. 4, 2007 – Today Ubisoft, one of the world's largest video game publishers, announced that Cranium® Kabookii has shipped to retailers nationwide and is available exclusively for the WiiTM home video game system from Nintendo. Developed by Ubisoft's Quebec studio, in collaboration with five-time Toy Industry Association Game of the Year winner Cranium, Inc., Cranium Kabookii celebrates the amazing things friends and family can do as they create, perform, discover and connect with one another. Cranium Kabookii is rated "E” for Everyone and has an MSRP of $49.99.

"The Cranium brand is synonymous with creativity, expression, and fun. By bringing these attributes to the Wii, Cranium Kabookii is the perfect addition to our Games for Everyone line,” said Tony Key, senior vice president of sales and marketing at Ubisoft, "We are extremely excited to be working with Cranium, Inc., who have established themselves as pioneers in the industry by creating unique and innovative games for all ages.”

Cranium Kabookii brings a new dimension to Wii play through the use of the Wii Remote(TM) and special Kabookii Decoder Glasses. New questions and 15 activities get teams playing music, drawing, acting, puzzling and even cracking codes to win. Spray paint the solar system on a wall (you actually hear the can shaking in your hand!); use the Wii Remote as a mallet to hammer out "Auld Lang Syne” on a xylophone; solve word puzzles (what word is both a face card and car lifter?); or even trot the globe to test your knowledge of world flags, landmarks and national anthems (frequent flier miles not included!).

"Cranium Kabookii is our first family video game, and we couldn't have found a better partner in Ubisoft,” said Cranium Chief Noodler and co-founder Whit Alexander. "The Quebec studio's understanding of our brand, paired with their excellence in video game development, allowed us to create a play experience that's a first for the Wii and a first for Cranium. This is an exciting milestone for us.”

Key Features:

• The family game show for your Wii: Enter the Cranium Kabookii arena, spin the carousel and land on one of 15 different activities to start the fun! CREATE works of art and imagination with spray paint, chalk and disappearing ink DISCOVER fascinating new things in true-false, multiple choice and globe-spinning trivia puzzles PERFORM hilarious feats by acting, playing songs and mastering the art of memorization CONNECT with friends and family as you crack codes, decipher clues, and remix phrases.

• Something for everyone: Unlimited players! Up to four teams, each with two or more players of all ages, can compete against each other. Engaging and hilariously entertaining, Cranium Kabookii is perfect for any combination of aspiring artists, performers, data heads or wordsmiths.

• Special Kabookii Decoder Glasses: Unveil secret clues on the TV without revealing them to other players in the room.

• Play globally, act locally: Custom built! Cranium Kabookii is the first Wii game with international questions carefully crafted to celebrate the unique culture and sense of humor of players in Canada, France, Spain, the United Kingdom and the United States.

About Ubisoft Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 23 countries and sales in more than 50 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. Ubisoft generated sales of 680 million Euros for the 2006-07 fiscal year. To learn more, please visit www.ubisoftgroup.com.

About Cranium, Inc. Cranium, Inc. reinvented the board game category in 1998 with the launch of Cranium and a pledge to give everybody the chance to shine. Today, Cranium leads the industry in innovation through a constant passion for changing the rules. Celebrated for its award-winning products and culture, Cranium is recognized as one of Seattle's Best Places to Work, one of Washington State's Top 100 Privately Held Companies, and five-time winner of the Toy Industry Association's T.O.T.Y. Game of the Year award. With more than 22 million games, books, and toys sold worldwide, Cranium continues to fuel a global movement of more than half a million Craniacs in nearly 30 countries and more than 10 languages. From Cranium games and puzzles to books and toys, everything we create celebrates the full range of natural abilities as kids, families and adults create, discover, perform and connect. For more information, visit www.cranium.com.

Cranium® Kabookii © 2007 Ubisoft Entertainment. Ubisoft, Ubi.com, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Cranium® 2007 Cranium, Inc. All Rights Reserved. Cranium® Kabookii, Cranium ® and Cranium are trademarks of Cranium, Inc. Licensed to Ubisoft Entertainment by Cranium Inc. TM and the Wii logo are trademarks of Nintendo. © 2006 Nintendo.

Xbox 360 Family Timer Launches Worldwide Through Xbox LIVE, Helping Families "Set the Clock" on Gaming 

Microsoft research reveals that parents in the U.S. and Europe would welcome a timer tool to help manage ther children’s screen time.

REDMOND, Wash. — Dec. 4, 2007 — Microsoft Corp. today launched the Xbox 360 Family Timer worldwide, available for download via Xbox LIVE in 26 countries. This is great news for parents because Microsoft research reveals that children’s media consumption and time spent playing video games are universal concerns for families.

A Microsoft survey conducted throughout Europe found that parents embrace the idea of support from the gaming industry, with 75 percent of them welcoming built-in technology or software to monitor the time their children spend playing video games. A similar Microsoft survey conducted in the United States last month found that 62 percent of parents say they would use a timer if it were available to help them manage their children’s interactive entertainment use. Both surveys were the product of the company’s ongoing commitment to responsible gaming and the start of year two of Microsoft’s “Safety is no game. Is your family set?” campaign.

In line with the research, Microsoft today has made available worldwide to Xbox LIVE users a new Family Timer feature that will enable parents for the first time to set the appropriate amount of gaming and entertainment time on the Xbox 360 console for their kids — on a daily or weekly basis. A list of countries with available Xbox LIVE service is at http://www.xbox.com/live/countries.

“As a leader in interactive entertainment, it has been our priority to innovate and improve our Family Settings technology to help parents worldwide manage their children’s video gaming and online experiences,” said Jeff Bell, corporate vice president of Global Marketing for the Interactive Entertainment Business at Microsoft.

In addition, the European study found that content of games and the time spent playing video games are important issues to parents. Similarly, in the U.S., 66 percent of parents have rules about the amount of time their kids can spend playing video games and 86 percent have rules about the type of content their kids have access to.

The Xbox 360 Family Timer is an addition to the console’s existing set of industry-leading parental control features. Similar to the parental controls in the Windows Vista operating system, the new Xbox 360 Family Timer can restrict children’s activity time.. Helpful notifications will appear to warn gamers that the session is nearing the end so they have sufficient time to save their game, and the feature will automatically turn off the console when the predetermined time limit has been exceeded.

Although the U.S. survey focused on media consumption and household rules while the European survey focused on habits and attitudes of families on gaming issues, both polls revealed similar results. In Europe and the U.S., video gaming is a family activity, with most parents in both regions saying that they play video games with family members (U.S., 54 percent; Europe, 51 percent). The U.S. public survey polled 800 parents who have a video game console in their home and found that 99 percent had at least some rules about media use. The public poll conducted in Europe surveyed 4,000 parents in the U.K., France, Germany and Italy and found that seven out of 10 parents (71 percent) expressed concern over the content of video games.

Microsoft’s Commitment to Families Is Ongoing

Xbox was the first video game and entertainment system with built-in parental controls for both online and offline use. Known as Family Settings, these controls allow parents and caregivers to set guidelines for the types of games they will allow, make informed choices about content, and decide with whom their children can play online. Earlier this year, Windows Vista launched with a similar set of parental controls that allows parents to guide children’s game playing, Web browsing and overall computer use. These controls help parents determine which games their children can play, which programs they can use and which Web sites they can visit — and when.

“We get up every day committed to providing consumers with unprecedented entertainment experiences, but we also understand that our success comes with a responsibility to acknowledge genuine concerns and address them through technology and education,” Bell said.

According to Bell, with more than 13 million Xbox 360 consoles sold worldwide, the company’s drive to empower parents is a core Microsoft responsibility. Last fall, the company launched the “Safety is no game. Is your family set?” national grassroots campaign (http://www.xbox.com/isyourfamilyset) with Boys & Girls Clubs of America and Best Buy Co. Inc. to educate parents about the tools and resources available to help them manage their children’s interactive entertainment experiences on both Xbox 360 and Windows Vista. Year two of the campaign will continue with the support of these partners and others such as the National PTA to educate families on parental controls, including the new Xbox 360 Family Timer, distribute a family guide called “Safety is no game. Is your family set? A Family Guide to

Video Games and Entertainment” and a PACT — a family contract intended to foster discussion between parents and children on interactive entertainment choices.

About Xbox 360

Xbox 360 is a superior video game and entertainment system delivering the best games, unique entertainment features and a unified online gaming network that revolve around gamers. Xbox 360 will have a portfolio of more than 300 games and will be available in nearly 40 countries by the end of 2007. More information can be found online at http://www.xbox.com/xbox360.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

THE HISTORY CHANNEL® BATTLE FOR THE PACIFIC VIDEO GAME BURSTS INTO RETAIL STORES NATIONWIDE

Minneapolis, MN – December 4, 2007 – Step right into the heart of combat in The History Channel®: Battle for the Pacific video game from Activision, Inc. (Nasdaq: ATVI). History is brought to life in this authentic, epic experience as players relive famous conflicts fought on the intense battlefields of World War II. Told through the eyes of an American GI, the game features heart-pumping action, real WWII weapons and actual documentary video footage as players fight through a variety of territories including Guadalcanal, the Philippines and Iwo Jima.

“We’re thrilled to continue our collaboration with the award-winning The History Channel to deliver gamers with a new chapter in the WWII series,” said David Oxford, Activision, Inc. “Everything in The History Channel: Battle for the Pacific from the combat and mission locations to the weapons and documentary footage is painstakingly researched, allowing us to deliver a cinematic war experience that is both incredibly exciting and accurate.”

The History Channel: Battle for the Pacific thrusts players directly into the Pacific’s most historic battles of WWII. Utilizing real combat skills and authentic allied and axis weapons, including sub-machine guns, sniper rifles, anti-aircraft guns and grenades, players will be able to relive history and fight through missions based on actual battles. Additionally, players can go online on next generation platforms and the PC and play as an American or Japanese soldier in individual or team based modes such as elimination, deathmatch, team deathmatch and capture the flag.

The History Channel: Battle for the Pacific, which is published by Activision Minneapolis, is available now on the Xbox 360® video game and entertainment system from Microsoft for a suggested retail price of $49.99 and the PlayStation®2 computer entertainment system, the Wii™ home video game system and the PC for $39.99. The game will also be available on the PLAYSTATION®3 computer entertainment system for $49.99 on December 12, 2007. The game is rated “T” (Teen) by the ESRB.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

About The History Channel®

The History Channel® is a leading cable television network featuring compelling original, non-fiction specials and series that bring history to life in a powerful and entertaining manner across multiple platforms. The network provides an inviting place where people experience history in new and exciting ways enabling them to connect their lives today to the great lives and events of the past that provide a blueprint for the future. The History Channel has earned four Peabody Awards, three Primetime Emmy® Awards, ten News and Documentary Emmy® Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History® campaign dedicated to historic preservation and history education. The History Channel reaches more than 95 million Nielsen subscribers.

First Update Released for AVENCAST: Rise of the Mage 

Toronto, Canada -- Dec 04, 2007 -- Leading publisher Lighthouse Interactive and developer ClockStone Software, today announced the release of the first update for their fantasy-based action RPG for Windows®, AVENCAST: Rise of the Mage. The update adds several new enhancements upgrading the game to version 1.02.

Clockstone amassed the valuable feedback they received from the dedicated AVENCAST community to create a worthwhile upgrade. The update is a multi-language version. AVENCAST: Rise of the Mage was released throughout October and November 2007 across North America and Europe, and is available for purchase at major retail stores.

Key Upgrades in Version 1.02: Three new auto save options (now the game saves in three separate auto save slots so players may reload a previous auto save if an old one is overwritten) Unnecessary quest items removed Overall performance improvements including various technical fixes Video related fixes including DirectShow® (DirectX®) To download update version 1.02 (file size: 7.8 MB) visit: http://www.mmpr.com/MMPRFTP/FTP%20Folders/Lighthouse/

The complete list of new features included in the upgrade, is available at the Lighthouse forums and at www.avencast.com.

GAME SUMMARY: As the sun rises over Avencast, the renowned academy of magic; a young adept begins his perilous journey. In a world of wizardry, wonder and untold mystery, you must undertake some of the most diverse quests to hone your abilities in spell casting, weaponry and melee combat. Your martial skills are soon put to the test as demonic monsters of unknown ancient origin descend upon Avencast turning the academy into a horrific state of chaos and destruction. Armed with over 50 combat moves and spells, and a vast arsenal of equipment items, you must uncover the source of these ominous happenings while vanquishing an onslaught of fiendish enemies. Treachery and deceit reveal themselves as the vicious army of adversaries beleaguers your frail haven threatening Avencast's very existence. Amidst the mayhem, an astonishing truth unfolds which will forever change the battle scarred Wizard.

FEATURES: Cast Lethal Spells from Different Skill Trees - Surrounded by vicious foes, unleash a mighty soul magic spell. The pure agglomeration of energy alone produces a warp in the surrounding atmosphere before the catastrophic nova demolishes your enemies. Blood Magic (elementally charged blows with varying speeds, ranges, and damage properties) and Soul Magic (covers all kinds of ranged magic spells allowing better area control) - both allow players to summon reinforcements during combat. Perilous Quests - While brawn and agility will win most battles, acumen and strategic thinking are necessary to survive challenging quests. Fluid Combat System - Chain together spells and easily execute lethal attacks using an innovative system that favors skillful gameplay over dull mouse clicking. Unleash your hero's potential as you bring your own player skills to each intense battle. Strong Player Personification & Character Development - Acquire new equipment, armor, weapons and spell casting skills to craft a powerful character. Over 30 Nightmarish Monsters with Advanced AI - Each with versatile combat strategies, attacks, and defensive moves dependent upon the player's behavior and attack strategy. State-of-the-art 3D Engine - Stunning graphics enhanced with advanced visual effects make for an impressive display of devastating spell casting. Many Hours of Exciting Gameplay - Set in diverse worlds with both indoor and outdoor environments to explore. Attractive to a Broad Range of Players - An Action RPG at its core, but dynamic gameplay and adventure-like quests make AVENCAST attractive to a broad range of game players.

MINIMUM SYSTEM REQUIREMENTS: OS: Windows® XP / Vista(tm) CPU: 2.2 GHz Intel® Pentium® or 2200+ AMD® Athlon(tm) processor RAM: 512 MB (1 GB recommended for Windows® Vista(tm)) Video: nVidia® GeForce(tm) FX 5700 or better / ATI® Radeon® 9700 or better PC DVD-ROM: 4x Sound: DirectSound® compatible (Sound Blaster® X-Fi(tm) series sound card recommended) Available Hard Disk Space: 4.4 GB DirectX®: 9.0c Other: Mouse, Keyboard and Speakers

To find out more about AVENCAST: Rise of the Mage and to keep up with the latest news on the game, visit www.lighthouse-interactive.com and www.avencast.com.

About ClockStone

ClockStone Software GmbH is an up-and-coming Austrian company specialized in developing games and multimedia applications for the PC. Located in the beautiful town of Innsbruck, Austria, their growing team of artists, programmers, and game designers together with numerous freelancing partners seeks to create innovative, state-of-the-art software and graphics at the highest level. www.clockstone.com

About Lighthouse Interactive

Lighthouse Interactive is a fast growing publisher of interactive entertainment with offices established in Toronto and Montreal, Canada, Haarlem, The Netherlands and London, England. The company is focused on bringing strong titles to the worldwide market in a wide array of genres including: RPG, Simulation, Adventure, Action and Strategy. Staffed with industry veterans, Lighthouse is the right choice for developers looking to bring their products to a worldwide audience. www.lighthouse-interactive.com

> December 3, 2007


Vivendi-Blizzard & Activision merger
Duetsch grabs Playstation ads
Xbox Live Arcade titles price cut
World of Mixed Martial Arts demo out

VIVENDI AND ACTIVISION TO CREATE ACTIVISION BLIZZARD – World’s Largest, Most Profitable Pure-Play Video Game Publisher

Combination Brings Activision’s Best-Selling Video Games, Including Guitar Hero®, Call of Duty®, and Tony Hawk, Together With Vivendi Games’ Portfolio of Leading Franchises, Including Crash Bandicoot™ and Spyro™, and Blizzard Entertainment’s™ StarCraft®, Diablo® and Global #1 Subscription-Based World Of Warcraft®

Vivendi to Contribute Vivendi Games Valued at $8.1 Billion, Plus $1.7 Billion in Cash in Exchange for Approximately 52% Stake in Activision Blizzard at Closing; Total Transaction Valued at $18.9 Billion

Activision Blizzard Will Commence Post-Closing Cash Tender Offer for Up to 146.5 Million of its Shares at $27.50 per Share, Representing 31% Premium for Activision Stockholders Based on 20-Trading Day Average

Transaction Will Unlock Value of Blizzard Entertainment’s Massively Multiplayer Online Games Business and Will Be Accretive to Stockholders of Activision and Vivendi _______________________________________________________________

December 2, 2007 (Santa Monica, Calif. and Paris, France) – Activision, Inc. (NASDAQ: ATVI) and Vivendi (Euronext Paris: VIV) today announced that they have signed a definitive agreement to combine Vivendi Games, Vivendi's interactive entertainment business -- which includes Blizzard Entertainment’s™ World of Warcraft®, the world’s #1 multi-player online role-playing game franchise -- with Activision, creating the world’s largest pure-play online and console game publisher. The new company, Activision Blizzard, is expected to have approximately $3.8 billion in pro forma combined calendar 2007 revenues and the highest operating margins of any major third-party video game publisher. On closing of the transaction, Activision will be renamed Activision Blizzard and will continue to operate as a public company traded on NASDAQ under the ticker ATVI.

Activision, one of the world’s leading independent publishers of interactive entertainment, is best known for its top- selling franchises, including Guitar Hero®, Call of Duty® and the Tony Hawk series, as well as Spider-Man™, X-Men™, Shrek®, James Bond™ and TRANSFORMERS™. Blizzard Entertainment, a division of Vivendi Games, has projected calendar 2007 revenues of $1.1 billion, operating margins of over 40% and approximately $520 million of operating profit. Blizzard owns the #1 multi-player online role-playing game franchise, World of Warcraft, which currently has over 9.3 million subscribers worldwide. Blizzard’s World of Warcraft, Warcraft®, StarCraft® and Diablo® games account for four of the top-five best-selling PC game titles of all time. Vivendi Games also owns popular franchises, including Crash Bandicoot™ and Spyro™. Pro forma for calendar 2007, Activision Blizzard expects to generate approximately 70% of its revenues from owned franchises. As a result of the business combination, Activision Blizzard expects to have the most diversified and broadest portfolio of interactive entertainment assets in its industry, positioning the combined company to capitalize on the continued worldwide growth in interactive entertainment.

Jean-Bernard Lévy, Chairman of the Management Board and Chief Executive Officer of Vivendi stated: “This alliance is a major strategic step for Vivendi and is another illustration of our drive to extend our presence in the entertainment sector. By combining Vivendi’s games business with Activision, we are creating a worldwide leader in a high-growth industry. We are excited about the opportunities for Activision Blizzard as a broader entertainment software platform. We believe this transaction will create significant value for Activision Blizzard and Vivendi stockholders. In Activision, we have found a partner with a highly complementary business and strong operating team. Bobby Kotick and Brian Kelly are industry pioneers, well known for creating shareholder value. The combined strength of the existing management teams at both companies will set the stage for further profitable growth of Activision Blizzard. We look forward to being an active and supportive majority stockholder in a company that is poised to lead the worldwide interactive entertainment industry in the years ahead.”

René Penisson, Member of the Management Board of Vivendi and current Chairman of Vivendi Games, added: “We are very confident that by combining forces, Activision Blizzard will set the highest standards in quality, reputation and profitability, and will bring together the best creative teams in the industry. The combination of this unique product portfolio with highly professional employees gives us great confidence in the growth prospects for Activision Blizzard.”

Said Robert Kotick, Activision's Chairman and Chief Executive Officer: “This is an outstanding transaction for Activision and our stockholders, as well as a pivotal event in the continuing transformation of the interactive entertainment industry. By combining leaders in mass-market entertainment and subscription-based online games, Activision Blizzard will be the only publisher with leading market positions across all categories of the rapidly growing interactive entertainment software industry and reach the broadest possible audiences. By joining forces with Vivendi Games, we will become the immediate leader in the highly profitable online games business and gain a large footprint in the rapidly growing Asian markets, including China and Korea, while maintaining our leading operating performance across North America and Europe. Activision stockholders will benefit from significantly increased earnings power and the recurring nature and predictability of subscription-based revenues, while also having the opportunity, if they choose, to receive $27.50 per share for a portion of their shares in the post-closing tender offer.”

Kotick continued: “Vivendi Games provides Activision with unique strategic and financial benefits and will allow us to leverage our franchises into emerging online opportunities as Blizzard has done so successfully. Activision hasbeen very focused on margin expansion, and this transaction will meaningfully increase our overall operating margins as we expand our franchises online and in new geographies. Diversifying our revenue base among subscription-based online, console and PC formats, as well as wireless and casual emerging opportunities, gives us the broadest platform to capitalize on industry growth. With Blizzard’s successful franchises, such as World of Warcraft, StarCraft and an exciting pipeline of yet-to-be announced titles, Vivendi Games’ and Blizzard’s management team will join with Activision’s strong and experienced leaders to become an even more powerful force for innovation in online and offline interactive entertainment across a wide range of platforms. This transaction also provides a unique relationship with Universal Music Group – the world’s largest music company – which will benefit Guitar Hero and further extend our sizable leadership position in music-based games.”

Mike Morhaime, President and Chief Executive Officer of Blizzard, added: "Blizzard's industry-leading PC games business, with a track record of nine consecutive bestsellers and a global subscriber base of more than 9.3 million World of Warcraft players, is an exceptional fit for Activision's highly profitable console games business. From our interactions with the Activision team, it is clear we have much in common in terms of our approaches to game development and publishing. Above all, we are looking forward to continue creating great games for Blizzard gamers around the world, and we believe this new partnership will help us to do that even better than before.”

Structure & Terms of Transaction Under the terms of the agreement, Vivendi Games will be merged with a wholly owned subsidiary of Activision. In the merger, shares of Vivendi Games will be converted into 295.3 million new shares of Activision common stock. Based on the transaction price of $27.50 per share of Activision common stock, this implies a value of approximately $8.1 billion for Vivendi Games. Concurrently with the merger, Vivendi will purchase 62.9 million newly issued shares of Activision common stock at a price of $27.50 per share – a premium of 31% to Activision’s average closing price over the past 20 trading days – for a total of $1.7 billion in cash. As a result of these transactions, Vivendi will own an approximate 52% ownership stake in Activision Blizzard on a fully diluted basis.

Within five business days after closing the transaction, Activision Blizzard will launch a $4 billion all-cash tender offer to purchase up to 146.5 million Activision Blizzard common shares at $27.50 per share. The tender offer will be funded by Activision Blizzard’s cash on hand at closing, including the $1.7 billion in cash received from the Vivendi share purchase. In addition, Vivendi has agreed to acquire from Activision Blizzard additional newly issued shares for up to an additional $700 million of Activision common stock at $27.50 per share, the proceeds of which would also be used to fund the tender offer. Any remaining funds required to complete the tender offer will be borrowed by Activision Blizzard from Vivendi or third-party lenders. If the tender offer is fully subscribed, Vivendi will own an approximate 68% ownership stake in Activision Blizzard on a fully diluted basis.

The transaction is expected to be immediately accretive in its first year post-closing for Activision’s stockholders and slightly accretive for Vivendi’s stockholders. Activision Blizzard is targeting pro forma operating income of $1.1 billion and pro forma earnings per share (EPS) in excess of $1.20 in calendar year 2009. The transaction is expected to be at least $0.20 accretive to Activision stockholders in calendar year 2009.

Governance Activision Blizzard’s board of directors will be comprised of eleven members: six directors designated by Vivendi, two Activision management directors and three independent directors who currently serve on Activision’s board of directors. René Penisson, currently a member of the Management Board of Vivendi and Chairman of Vivendi Games, will serve as Chairman of Activision Blizzard. Brian Kelly, currently Co-Chairman of Activision, will serve as Co-Chairman of Activision Blizzard. The three independent directors will be Richard Sarnoff, Robert J. Corti and Robert Morgado. Other Activision Blizzard directors will be Robert Kotick (President and Chief Executive Officer of Activision Blizzard), Bruce Hack (Vice-Chairman and Chief Corporate Officer of Activision Blizzard), Jean-Bernard Lévy (Chairman of the Management Board and Chief Executive Officer of Vivendi), Doug Morris (Chairman and Chief Executive Officer of the Universal Music Group), Philippe Capron (Member of the Management Board and Chief Financial Officer of Vivendi), and Frédéric Crépin (Senior Vice President, Head of Legal, Vivendi).

Management Following the completion of the transaction, Robert Kotick will be President and Chief Executive Officer of Activision Blizzard. Bruce Hack, current Chief Executive Officer of Vivendi Games, will serve as Vice-Chairman and Chief Corporate Officer of Activision Blizzard, accountable for leading the merger integration and the finance, human resources and legal functions. Mike Griffith will serve as President and Chief Executive Officer of Activision Publishing, which after closing will include the Sierra Entertainment, Sierra Online and Vivendi Games Mobile divisions in addition to the Activision business. Mike Morhaime will continue to serve as President and Chief Executive Officer of Blizzard Entertainment. Thomas Tippl, currently Chief Financial Officer of Activision, will be appointed Chief Financial Officer of Activision Blizzard and Jean-François Grollemund, currently Chief Financial Officer of Vivendi Games, will be appointed Chief Accounting Officer of Activision Blizzard.

Conditions to Closing The transaction has been approved by the boards of directors of Vivendi, Vivendi Games and Activision. The transaction is subject to the approval of Activision's stockholders and the satisfaction of customary closing conditions and regulatory approvals, including expiration of applicable waiting periods and receipt of applicable approvals under the Hart-Scott-Rodino Antitrust Improvements Act and European Union merger control regulations. Pending regulatory and stockholder approval, the companies expect the transaction to be completed in the first half of calendar year 2008.

Financial and Legal Advisors Activision’s financial advisor on the transaction is Allen & Company LLC and its legal counsel is Skadden, Arps, Slate, Meagher & Flom LLP. Vivendi’s financial advisor is Goldman, Sachs & Co. and Gibson, Dunn & Crutcher LLP is acting as legal counsel to Vivendi.

Conference Call and Webcast Information The management of both companies will host a joint conference call and live webcast on Monday, December 3, 2007 at 8:30 a.m. ET, 2:30 p.m. Paris time, 1:30 p.m. London time to discuss this announcement. The companies welcome all members of the investment community to listen to the call live by dialing into (888) 765-5554 in the U.S. or (913) 312-1235 outside the U.S. The live webcast of the call can be accessed at www.vivendi.com and www.activision.com.

For those unable to listen to the live conference call, an audio replay of the call will be available through December 17, 2007, approximately two hours after the call’s conclusion and can be accessed by calling (888) 203-1112 in the U.S. or (719) 457-0820 outside the U.S. and entering the pass-code: 5648597. In addition, a webcast replay also will be archived on the Investor Relations section of each company’s website.

Activision Broadcast Media Center Broadcast quality video and web-streaming video is available in PAL and NTSC formats on Activision's Broadcast Media Center at http://activision.pondeserver.com. Pathfire users can download video to their Digital Media Gateway by choosing the Pathfire Enabled file. All video is free of charge and its use is unrestricted.

About Vivendi Vivendi is a global leader in digital entertainment with activities in music, TV, cinema, mobile, internet, and games through its ownership of Universal Music Group, Canal+ Group, SFR, Maroc Telecom and Vivendi Games. In 2006, Vivendi had revenues of over €20 billion and a global headcount of 39,000. Listed on the Paris Stock market, Vivendi is a member of the CAC 40. More information about Vivendi is available at www.vivendi.com.

About Vivendi Games Vivendi Games is a global developer, publisher and distributor of multiplatform interactive entertainment. The company is the leader in the subscription-based massively multi-player online role-playing games (MMORPG) category and is building on its position in the PC, console and handheld games markets. Vivendi Games has a global presence, a history of franchise success, development teams around the world and a catalog of its own original and licensed material. Vivendi Games has approximately 4,000 employees and is driven by four creative divisions: Blizzard Entertainment, Sierra Entertainment, Sierra Online and Vivendi Games Mobile. Irvine, California-based Blizzard, creator of the Warcraft, StarCraft and Diablo games series, is by far the largest of the four entities with approximately 2,300 employees.

About Blizzard Entertainment, Inc. Best known for blockbuster hits including World of Warcraft and the Warcraft, StarCraft, and Diablo series, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Vivendi Games, is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes ten #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active users.

About Activision, Inc. Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007. Activision has more than 2,000 employees worldwide.

Activision maintains operations in the United States, Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

SONY COMPUTER ENTERTAINMENT AMERICA SELECTS DEUTSCH LOS ANGELES FOR NORTH AMERICA PLAYSTATION ADVERTISING ACCOUNT

FOSTER CITY, Calif., December 3, 2007 – Sony Computer Entertainment America (SCEA) today announced it has selected Deutsch Los Angeles for its PlayStation advertising account in North America. The account will include creative, media planning and buying, as well as local marketing, online advertising and in-store marketing. The integrated account includes work for the PlayStation family of products, consisting of PLAYSTATION®3 (PS3™), PlayStation®2, PSP® systems, as well as PLAYSTATION® Network and the library of first-party software titles. The collaborative work of this partnership will begin to appear in early 2008.

“The PlayStation brand has become an iconic brand in North America and around the world since we launched our first platform, the original PlayStation, in 1995,” said Peter Dille, senior vice president, marketing and PLAYSTATION Network, SCEA. “We were impressed with the Deutsch team’s strategic discipline and integrated approach to marketing our various platforms. We look forward to working with them on innovative marketing campaigns to build the PlayStation brand’s influence even further.”

“PlayStation is one of America’s most powerful and recognized brands and we’re honored to be their partner,” said Mike Sheldon, President, Deutsch/LA. “We are delighted to work with such an exceptionally talented team at SCEA and with the best of class products across the entertainment landscape.”

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the

entertainment lifestyle with its PlayStation® brand, including the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) system, the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system and its online and network services PLAYSTATION®Network and PLAYSTATION®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for PlayStation 2, PSP, PS3 and PLAYSTATION Network for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

About Deutsch

Deutsch Inc. is a multi-disciplinary marketing communications agency known for its insatiable culture and ability to drive bottom-line business results for clients. Part of the Interpublic Group of Companies (NYSE: IPG), Deutsch crafts a best-in-class array of marketing programs, including advertising, direct marketing, interactive, media buying and planning, design, public relations, promotions, events and branded entertainment.

Xbox LIVE Arcade Ends Year with Arcade Hits and Fresh Lineup of Upcoming Titles

Top-Selling Arcade Titles Available Tomorrow at Discounted Prices with Launch of Xbox LIVE Arcade Hits

This week’s Xbox LIVE Arcade Wednesday is coming a day early with the Tuesday, Dec. 4 launch of the Arcade Hits program, offering some of the best-selling Xbox LIVE Arcade games at permanently reduced prices. Timed with the Xbox LIVE Fall Update, Arcade Hits can be found within the Xbox LIVE Arcade section of the new Game Store, making it easier than ever to build a library of great downloadable games. The first games to become Arcade Hits:

· “Bankshot Billiards 2” (PixelStorm). “Bankshot Billiards 2” improves on the original with nine game styles: classic 8-Ball, 9-Ball, Cutthroat, Euro 8-Ball, 14.1 Continuous, 3-Ball, Trick Shots, Time Trial and Golf. The game will be available for 800 Microsoft Points.

· “Lumines LIVE!” (Q Entertainment Inc.). “Lumines LIVE!” is a deep and entertaining game experience, enhanced with vibrant music and newly designed skins that players can custom-select in Skin Edit mode. The game will be available for 800 Microsoft Points.

· “Marble Blast Ultra” (Garage Games). In “Marble Blast Ultra,” players compete against each other by navigating marbles through moving platforms and dangerous hazards, while collecting rare gems and power-up enhancements, in an effort to complete each course in record time. The game is available for 400 Microsoft Points.

· “Small Arms” (Gastronaut Studios). Easy to pick up but hard to put down, “Small Arms” is a frantic multiplayer action game with the feel of an arcade shooter. The game is available at 400 Microsoft Points.

· “Zuma Deluxe” (Oberon Media). Gamers can explore more than 20 realms in Adventure mode and put their skills to the test in this fast-paced puzzle game. The game is available at 400 Microsoft Points.

With free trial downloads for every game and over 100 games to choose from, Xbox LIVE Arcade offers something for every member of the family. Last month, Xbox LIVE Arcade celebrated two major milestones: its 100th title release on Nov. 14 and its two-year anniversary on Xbox 360 on Nov. 22, highlighting the platform’s leadership position as the premier destination for digitally distributed, high-definition original and classic games. The fun continues through the New Year as Xbox LIVE Arcade prepares to release several new titles in the coming weeks:

· “Arkadian Warriors” (Sierra Online). Gamers can play as one of three heroic shape-shifting warriors embarking on a trek of epic proportions to release the Land of Arkadia from the evil Gorgon’s stony gaze. An original title on Xbox LIVE Arcade, “Arkadian Warriors” features treacherous dungeons where cooperative hack-and-slash role-playing action enhances a deep single-player storyline. The game includes a robust LIVE-enabled cooperative multiplayer mode for two players online or on the same console.

· “Brain Challenge” (Gameloft). An entertaining brain training program, “Brain Challenge” boosts brain activity and helps players develop stress-management skills thanks to a wide variety of games. A personal coach helps players develop their abilities in several areas of cognitive function, including logic, math, memory and visual thinking, in a fun and entertaining way.

· “GripShift®” (Sidhe Interactive). Through a mix of sky-high platforming and stunt driving, “GripShift” combines automotive and puzzle-solving skills across 120 challenge levels, 25 rubber-burning racetracks and 20 deadly Deathmatch arenas. Gamers can zoom to victory with four players over Xbox LIVE or race solo, all while enjoying a customizable music experience.

· “N+” (Slick Entertainment and Metanet Software Inc.). Gamers can play as an acrobatic ninja in this addictive action-puzzle platformer. “N+” features inadvertently homicidal robots, stylish graphics, a level editor and intense multiplayer awesomeness.

· “Omega Five” (Hudson Entertainment). “Omega Five” is a next-gen, high-definition shooter with awe-inspiring graphics. Gamers can fly through dangerous 3-D environments in this side-scroller and do battle with enemies that come at them from all sides, even the background. “Omega Five” comes to Xbox LIVE Arcade this winter.

· “Poker Smash” (Void Star Creations). Players will experience a whole new puzzle game with a poker twist as “Poker Smash” delivers stunning visuals and radical features such as super-slow motion and card-blasting bombs. Gamers should get ready for a fast-paced innovative game with amazing HD graphics and a custom soundtrack that will blow them away!

· “Rez HD” (Q Entertainment). The psychedelic, cult-classic shooter created by Tetsuya Mizuguchi, “Rez HD” makes its way onto Xbox LIVE Arcade early next year. A frenetic, wire-frame adventure backed by industrial beats, the story of “Rez HD” takes players deep into the world’s computer network, where they must hack the system, alter the visual output and take over the music, creating their own rhythms and eye candy as they dig deeper into the cyberworld.

· “Sensible World of Soccer” (Codemasters). The game that inspired a generation, “Sensible World of Soccer” lets players experience both the classic and modern HD version. With multiple play modes, they can play a quick game, start a career mode, manage a team or take part in their own Champions league.

· Please note that linking directly to the game’s Xbox.com page from a Web site is encouraged.

More than 100 games are now available on Xbox LIVE Arcade, including dozens of original intellectual properties and classic titles updated for this generation. Specific game information about each title will be available on http://www.xbox.com in the coming weeks.

About Xbox LIVE Arcade

Xbox LIVE Arcade on Xbox 360 is the premier destination for digitally distributed high-definition games. Xbox LIVE Arcade is a fast-growing phenomenon with a diverse library of original development and classic titles from the world’s best independent and established developers and publishers. With a dynamically updated library and free trials for every title, Xbox LIVE Arcade makes it easy for every type of gamer — from casual to hard-core — to get instantly immersed in the fun. Xbox LIVE Arcade also lets friends connect and play these incredible games either from the same room or from around the world via the Xbox LIVE online entertainment network. More information can be found online at http://www.xbox.com/en-us/games/livearcade.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

World of Mixed Martial Arts Demo Released

Phoenix, AZ December 1, 2007 - Grey Dog Software, a Phoenix based developer of sports management simulation software for personal computers, is happy to release a limited time demo of World of Mixed Martial Arts. Grey Dog’s demo release of WMMA is considered both a trial version for fans as well as an opportunity for public beta. Starting today, players will be able to download and try out the entire game and be permitted to continuously repeat 6 weeks of game time.

WMMA is scheduled to be available beginning December 8th, 2007 for digital download exclusively through Grey Dog Software.

World of Mixed Martial Arts is a PC-based management simulator set in the world of Mixed Martial Arts. The player takes control of an MMA company, and is in charge of just about everything to do with its running, including hiring fighters, match making, marketing, and so on.

For more information on World of Mixed Martial Arts or to download the free demo please visit Grey Dog’s official website at http://www.greydogsoftware.com. Or, to check out WMMA’s developer journal, visit our forums at http://www.greydogsoftware.com/forum/

About Grey Dog Software

Grey Dog Software, LLC an Arizona based, privately-held company, is a leading developer of sports management simulations for the PC. Grey Dog Software strives to provide ground-breaking features, enormous depth, and endless replayability with each game.