News

Reviews

Previews

Features

Classic

Archive

Contact

Blog


In Memory
Sean Pettibone

News | Headlines & Information

> March 19, 2008

New Halo 3 maps coming
Virtual Worlds, Ion combine
Flashman in my pocket

FLASHMAN STUDIOS TEAMS WITH LICENSING WORKS, LLC TO LICENSE VIDEOGAMES FOR MEG’S IN MY POCKET™ FRANCHISE

Publisher Sought to Help Bring Worldwide, Popular IP to the Videogame Universe

San Francisco, California – March 19, 2008 – Flashman Studios, a leading business management firm in the interactive entertainment industry, announced today that it has teamed with Licensing Works, the worldwide licensing agent for MEG’s “In My Pocket™” intellectual property (IP), to license the property for videogames. Licensing Works manages rights for MEG, a product development, manufacturing and licensing company specializing in children’s character lines, toys and licenses. Licensing Works is working with Flashman Studios to look for a videogame publisher to partner on all future “In My Pocket” videogames.

“Flashman, an industry veteran with comprehensive connections and a proven track record, will be tremendously valuable in exposing opportunities for the In My Pocket IP,” said Leslie Levine, President of Licensing Works. “Previous experience with Flashman on other IPs proved their expertise in the interactive space and will be invaluable in paving the way for the millions of ‘In My Pocket’ fans worldwide to interact with their favorite characters in a whole new way.”

In My Pocket is the popular series of collectible toy figures known and loved by kids worldwide. Beginning with the “Monster In My Pocket®” media franchise in the early 1990s that spawned trading cards, comic books, collectible figures, books and a video game, MEG went on to create the “Puppy In My Pocket®,” “Kitty In My Pocket®,” “Jungle In My Pocket®” and “Pony In My Pocket®” series of toys and collectibles. Collectively, the “In My Pocket” franchise garnered over $150 million in worldwide retail in 2007 alone. Now licensed for toy distribution in over 50 countries, the In My Pocket franchise is poised for exponential growth.

“Children around the world already have a strong emotional attachment with the ‘In My Pocket’ brands,” said Brad Young, CEO of Flashman Studios. “MEG has a proven winner on its hands with ‘In My Pocket,’ and we can’t wait to work with a dedicated publisher to bring this beloved franchise to gamers across the world.”

MEG has enjoyed substantial success with its various “In My Pocket” franchises. “Monster In My Pocket®” was a successful Boys toy brand for Matchbox, Tyco and Vivid from 1991 through 1995, with over 200 different figures sold in continually refreshed series and a variety of themes. “Puppy In My Pocket®,” “Kitty In My Pocket®,” “Pony In My Pocket®” and “Teddy My Pocket®” were successful Girls brands for Vivid and Hasbro from 1994-1999. “Monster In My Pocket®” was actively licensed worldwide from 1990-1996 with 90 different licenses in all product categories, and “Puppy In My Pocket®” was actively licensed on a worldwide basis from 1993-1997 with 40 different licenses in most major product categories.

ABOUT FLASHMAN STUDIOS: Flashman Studios represents game developers and intellectual property in the interactive entertainment industry with a particular focus on the videogame market. Flashman Studios offers clients a wide range of expertise, including corporate strategy, sales, marketing, public relations, business development, corporate finance and mergers/acquisitions by utilizing the strength of a team-based approach and strong industry relationships. For more information on Flashman Studios please visit: www.flashmanstudios.com

ABOUT MEG: MEG is an El Segundo, California-based product development, manufacturing and licensing company, specializing in children’s character lines, toys and licenses. In addition to Puppy, Kitty, Jungle and Monster In My Pocket, some of MEG’s other innovative brands include Stink Blasters®, Scent Stars® and Scent Stars Wearables.®, which have been licensed and distributed in over 40 countries worldwide. For more information about MEG, please visit: www.megtoys.com

ABOUT LICENSING WORKS: Licensing Works, LLC (dba Licensing Works!) is a licensing and promotions company founded in 2007 by Leslie Levine. Licensing Works consults for select clients and manages their licensing and promotional activities worldwide. Clients include SL Productions, LLC, headed by producer and entrepreneur Sheryl Leach, creator of Barney. Licensing Works represents the worldwide licensing rights (excluding Italy, the UK, Eire, Singapore and Malaysia) to one of the world’s fastest growing toy brands, Puppy In My Pocket®. The In My Pocket brand is owned by MEG, a California-based product development, manufacturing and licensing company specializing in children's character lines, toys and licenses. For more information about Licensing Works, please visit: http://www.licensingworks.us

Virtual Worlds Partners With Evergreen Events and ION 

SEATTLE, WA, March 19, 2008 – Evergreen Events, the agency behind the first-class ION Game Conference, is delighted to announce a partnership with the pioneering industry organization for online virtual worlds, the Association of Virtual Worlds. The Association for Virtual Worlds is an 800 member-strong-and-growing online network of executives, vendors, partners, producers, and users from the virtual worlds community.

This partnership incorporates co-promotion and support in effectively addressing virtual worlds challenges and opportunities through online and real-world channels. The Association of Virtual Worlds is officially partnered for the 2008 ION Game Conference. As a partner, members of the Association of Virtual Worlds will receive an exclusive $75 discount to attend the 2008 ION Game Conference.

"Virtual worlds are an important and growing part of the online game development community. I feel this partnership gives peers new avenues within online games, virtual worlds and social networking to connect with each other. The ION Game Conference is a real world venue for what the Association of Virtual Worlds does online. There's a lot possibilities within this partnership to explore," said Cynthia Freese, CEO of Evergreen Events and Executive Director of the ION Game Conference.

"It is a pleasure to be so closely linked to ION as it is my belief that virtual worlds and games are part of the exciting future of the Internet," stated Edita Kaye, Founder of the Association for Virtual Worlds.

"I am thrilled that the Association is partnering with the ION Game Conference. As the Association seeks to establish itself as an important forum in the industry and for outreach, working together with leaders like Cynthia Freese and her team is critical. We look forward to a great event in May," added Dave Elchoness, Executive Director of the Association of Virtual Worlds.

"As a developer and advisory board member for the Association of Virtual Worlds I am extremely excited with the partnership with Evergreen Events and the ION Game Conference," said David E. Wisotzky, President/CEO of Xivio LLC. "With ION's focus on 'redefining online' and Cynthia, Edita and Dave's vision, this partnership will surely help take virtual worlds to the next level. This partnership will definitely forge business relationships that will last."

The ION Game Conference is an annual game industry event designed for an international attendee audience, for those who strive to network and learn about new online game development and business trends, at the highest level. Visit the official website http://www.ionconference.com for the latest news and information about the ION Game Conference. To review the global and diversified advisory board supporting the ION Game Conference, visit http://www.ionconference.com/advisors.html. To keep informed about the latest news about ION and the online game industry, sent straight to your e-mail Inbox, sign up for the "ION Connection" newsletter here: http://www.ionconference.com/signup.html.

ION is Powered By:

2008 ION GAME CONFERENCE SPONSORS: BigWorld, Dolby, Enterprise Seattle, Goodwin Procter, Kelley Drye, Omni Interactive Audio, Parature, PlaySpan, PLAYXPERT, PowerUp Games, Solid State Networks, Sony Online Entertainment and Vivox.

2008 ION GAME CONFERENCE PARTNERS: Association of Virtual Worlds, China GC Networks, MPOGD, Pearl Research and Themis Group

About the Association of Virtual Worlds The Association of Virtual Worlds believes that virtual worlds represent a major information and technological revolution in how we work, play and live. The Association mission is to serve those companies and individuals who are dedicated to the advancement of this multi-billion dollar global industry and reach out to those who have not yet found virtual worlds.

About Evergreen Events Evergreen Events, Inc., (http://www.evergreenevents.org/), is a Seattle area-based producer of conferences and events for the interactive entertainment industry. Evergreen Events is dedicated to the enrichment of both established and aspiring professionals through innovative first-class events offering exceptional content that is compelling, educational, and cogent. Our directors and advisors bring over a century of collective successful experience and involvement in the game industry.

The Fight Continues - Halo 3 Legendary Map Pack Arrives in April

The award-winning “Halo 3” multiplayer experience continues to evolve with three new maps available only on Xbox LIVE Marketplace

More than 7.3 million copies of “Halo 3” have flown off store shelves, upwards of 500 million hours of frag-tacular online gameplay have been logged on Xbox LIVE and the Heroic Map Pack has been downloaded by 1 million plus gamers and counting. But it’s not over yet…

Microsoft and Bungie today announced that April 15 will mark the release of the next wave of “Halo 3” downloadable content. Available exclusively on Xbox LIVE Marketplace for 800 Microsoft Points, the Legendary Map Pack will introduce three new maps to the title’s award-winning multiplayer experience, Ghost Town, Avalanche, and one map yet to be revealed. And with the addition of some exciting Forge options, fans can explore new ways to create and share their custom “Halo 3” content.

Ghost Town is a battle-scarred maze of narrow passages and dangerous ruins outside the once-prosperous city of Voi. Collapsed ceilings and shell-battered buildings provide both valuable cover and deadly traps, as catwalks and stairways take the fight from claustrophobic ground combat to dizzying rooftop battles. Ghost Town is a mid-sized map ideal for Team Slayer games and smaller, objective types.

The second map, Avalanche, is a tribute to Sidewinder, a “Halo: Combat Evolved” fan-favorite. This massive, vehicle-oriented objective map adds a twist to its classic predecessor with all new interiors, dramatically reshaped exteriors and brand new vehicle variants. Take a ride and admire the visual variety from the cockpit of the retuned Hornet.

The third map to be included in the Legendary Pack has yet to be announced, but stay tuned to Bungie.net for full details on another returning classic… fans of smaller Slayer maps, it’s time to get excited.

Be sure to check out www.xbox.com and www.bungie.net for all the latest information and screenshots of the new maps.

> March 18, 2008

Rainbow Six Vegas 2 ships
Hot Shots Golf tees PS3
Sony's Singstar enters 90's
Atlus enters Summon Night

ATLUS CONJURES SUMMON NIGHT: TWIN AGE(TM) FOR NINTENDO DS(TM)

Unsheathe Your Stylus and Vanquish the Enemy this May 20th

IRVINE, CALIFORNIA - MARCH 18th, 2008 - Atlus U.S.A., Inc., a top 5 publisher in 2007 for overall game review scores*, today announced Summon Night: Twin Age for Nintendo DS, a fully stylus-driven action RPG set in the popular Summon Night universe. The stylus is your key to the world of Clardona, whether as your swinging sword or your shimmering wall of fire. Summon Night: Twin Age is currently scheduled to bring its precise controls, beautifully animated graphics, and addictive action RPG gameplay to the Nintendo DS on May 20th.

About Summon Night: Twin Age From a very young age, the human girl Reiha displayed great aptitude for the magical art of Summoning. While still a child, her powers caused a terrible accident during a major Summoning experiment. It was reported that Reiha had died as result, but she survived, along with a young Summon Beast named Aldo that had been pulled into her world...

Following the accident, the two children grew up together as brother and sister on the tropical island of Jarazi, among a race of people with beast-like features. There they learned to commune with the Nature Spirits that surrounded them. One day, the Spirits began acting strangely, prompting Reiha and Aldo to investigate. Their quest to find out who or what is behind the corruption of the Spirits will lead them back to the human lands where the cataclysm first brought them together…

Key Features - High-precision stylus control - Unleash the power of your Nintendo DS as you wield your stylus to attack foes, heal allies, and use items. Navigate your way around menus and maps with a responsive touch-based interface. - Packed with gameplay features - Immerse yourself in a lavish gaming experience that lets you do battle, collect items, craft weapons, earn and improve skills, conjure beasts, build relationships with party members, trade items via local wireless, and much more. - Choose the way you play - With alternate story paths, loads of battle options, side quests, and multiple ending sequences, there is a wide variety of ways to play. Replay the game and challenge yourself with extra dungeons. - Richly woven tale of adventure - Two playable characters and several widely varying party members provide different views of your journey through the world of Summon Night.

Summon Night: Twin Age has been rated E10+ (Everyone 10 and older) with Mild Fantasy Violence and Mild Suggestive Themes by the ESRB.

About Atlus U.S.A., Inc. Located in Irvine, California and founded in 1991, Atlus U.S.A., Inc. is a publisher of compelling video games for a variety of platforms, including Nintendo DS(TM), PSP(R) (PlayStation(R)Portable) system, Wii(TM), Xbox 360(TM), and PlayStation(R)2 computer entertainment system. The Atlus library of critically acclaimed video games includes Odin Sphere, Trauma Center series, Magna Carta: Tears of Blood, and the award-winning Shin Megami Tensei series. For more information, visit http://www.atlus.com.

(C) FLIGHT-PLAN SUMMON NIGHT (R) TWIN AGE &(C) 2007 NAMCO BANDAI Games Inc. Published and distributed by Atlus USA

Hot Shots Golf(R): Out of Bounds Hits the Fairways and Swings Into Action on PLAYSTATION(R)3

Acclaimed Hot Shots Franchise Makes Official PS3(TM) Debut Featuring An Innovative Swing Mechanic, Stunning Graphics, And Engaging Multiplayer Options

FOSTER CITY, Calif., March 18 /PRNewswire/ -- Sony Computer Entertainment America Inc. (SCEA) announced today the North American release of Hot Shots Golf(R): Out of Bounds, available exclusively for PLAYSTATION(R)3 (PS3(TM)). Developed by Clap Hanz, in conjunction with Sony Computer Entertainment Worldwide Studios, Santa Monica Studio, Hot Shots Golf: Out of Bounds takes the multi-million unit-selling Hot Shots Golf(R) franchise and tees off on PS3 for the first time. As the latest entry in this unique golf series, Hot Shots Golf: Out of Bounds maintains its signature over-the-top visuals and realistic golf physics while adding larger and more detailed courses, more extensive multiplayer options including 50 player tournaments, and an advanced shot mechanic that requires players to carefully monitor the swing motion of each character. 

Available post launch, Hot Shots Golf: Out of Bounds will offer consumers a host of downloadable content, including access to match and stroke play modes. Additionally, new courses and characters will become available for purchase over the coming months. "Hot Shots Golf: Out of Bounds truly offers a golf experience for everyone, striking a balance between the wacky Hot Shots universe and realistic golfing action that can only be delivered on PS3," said Jeff Reese, director, software marketing, SCEA. "From its intuitive controls, to brilliant graphics, to robust online functionality, Hot Shots Golf: Out of Bounds delivers the most entertaining and quirky golf gaming experience available." In this brand new chapter of the Hot Shots Golf franchise, gamers have the opportunity to compete with others around the world by participating in sprawling multiplayer Real Tournaments boasting up to 50 players per round. Golfers looking for a more intimate match can engage in online New Real Format, where up to eight players can compete for the top spot. 

Hot Shots Golf: Out of Bounds also offers a brand new online lobby where fellow golfers can create customized avatars with more than 300 different options while chatting with each other before joining a game. Best of all, with the real-time stat tracking system, online golfers can see how they measure up with other Hot Shot golfers around the world. Hot Shots Golf: Out of Bounds delivers new courses that take the virtual greens to beautiful and dramatic locations throughout the world including links along the coast, in the woods, through mountain ranges, and in the African savannah. Each 18 hole configuration showcases pitch-and-putt par threes all the way to challenging par five holes, and the courses are expanded and customized to offer larger playable environments, allowing clever golfers to utilize the entire course and neighboring fairways when strategically placing follow up shots. Additionally, Hot Shots Golf: Out of Bounds unveils an Advanced Shot system that requires players to focus on their character's motions rather than a power meter. 

The Advanced Shot mechanic provides a more realistic experience, as players must monitor both takeaway and impact zone while taking into account distance, club selection, ball lie, and weather. True to the spirit of the Hot Shots Golf franchise, Hot Shots Golf: Out of Bounds features 15 playable characters and six caddies, each sporting their own distinct look and personality. Each character can be customized in a variety of clothing options while gamers will monitor a range of player attributes including power, control, and accuracy. Also, single-player modes such as Challenge, Stroke, and Training, along with multi-player modes such as Tournament and Match Play, are available to create a more diverse golfing experience each time players hit the links. The independent Entertainment Software Rating Board (ESRB) rating for Hot Shots Golf: Out of Bounds is "E" for "Everyone." For more information about the ESRB visit http://www.esrb.org. For more information about Hot Shots Golf: Out of Bounds, please visit http://www.hotshotsgolf.com

About Sony Computer Entertainment America Inc. Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation(R) and PS one(R) game console, the PlayStation(R)2 computer entertainment system, the PSP(R) (PlayStation(R)Portable) handheld entertainment system, and the ground-breaking PLAYSTATION(R)3 (PS3(TM)) computer entertainment system and its online and network services PLAYSTATION(R)Network and PLAYSTATION(R)Store. Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, the PSP system and the PS3 system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc. Visit us on the Web at http://www.us.playstation.com

PLAYSTATION, PlayStation, PSP, PS one and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PS3 is a trademark of Sony Computer Entertainment Inc. Hot Shots Golf: Out of Bounds is a trademark of Sony Computer Entertainment America Inc. (c) 2008 Sony Computer Entertainment Inc.

TOM CLANCY'S RAINBOW SIX® VEGAS 2 NOW AVAILABLE IN RETAIL STORES

SAN FRANCISCO — MARCH 18, 2008 — Today Ubisoft, one of the world's largest video game publishers, announced that Tom Clancy's Rainbow Six® Vegas 2 for the Xbox 360® video game and entertainment system from Microsoft and the PLAYSTATION®3 computer entertainment system has shipped to retail stores and is now available for an MSRP of $59.99. Developed by Ubisoft's award-winning Montreal studio, Tom Clancy's Rainbow Six Vegas 2 is the follow up to the highly successful and award-winning Tom Clancy's Rainbow Six® Vegas.

Tom Clancy's Rainbow Six® Vegas 2 is the last chance for gamers to rescue Sin City from an escalating terrorist siege, and will impose heart-pounding action from beginning to end. The best are back and this time winner takes all. The highly anticipated sequel to the recipient of numerous awards, including 2006's Best First Person Shooter and Best Online Game (Xbox LIVE®), Tom Clancy's Rainbow Six® Vegas 2 will push the top-selling franchise to new heights with new gameplay features and groundbreaking co-op and multiplayer modes.

Product Highlights: • More Multiplayer – The highly acclaimed multiplayer mode in Tom Clancy's Rainbow Six® Vegas has been upgraded to include 13 new maps with more intense face-offs, two new adversarial modes, more rewards and easier access to matches using the improved and intuitive matchmaking system. • Unprecedented Customizable Experience – Create your own identity that persists through both the single player and multiplayer modes and progresses along with you online and offline. Reap the benefits of your single player rewards in multiplayer, and vice versa. • Vastly Improved Co-op Mode – Turn single player mode into co-op mode at any time seamlessly with join in progress. Now a friend can jump your story campaign and assist without any change to the story. The single player maps and storyline were created with co-op in mind, with every map having multiple entry points • Challenging AI – The AI is more challenging than ever. Now, the terrorists are equipped with thermal vision, night vision and shields – not to mention a multitude of varying tactics – all of which are guaranteed to give you a new playing experience every time you go into battle. As you progress within the game, you'll be able to outsmart your enemies by taking advantage of intelligence opportunities, such as using thermal scan. • New Weapons and Armor – Take down the terrorists more effectively using 11 new weapons. New camouflage, clothing and gear allow for the ultimate customizations. • More Vegas – Sin City is back and bigger than before. Explore all-new Vegas hot spots and gritty back streets, creating a visual experience that is as challenging as it is breathtaking.

About Ubisoft Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 23 countries and sales in more than 50 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2007-08 fiscal year Ubisoft forecasts generated sales of 875 million Euros. To learn more, please visit www.ubisoftgroup.com.

About Tom Clancy With more than 80 million books sold, Tom Clancy is arguably the world's most recognized author. His works include fiction such as The Hunt for Red October, Clear and Present Danger, The Sum of All Fears, Rainbow Six, Without Remorse and The Teeth of the Tiger. Clancy also writes nonfiction works about weapons and various military units. Four of his books have already been adapted into highly successful feature films.

© 2008 Ubisoft Entertainment. All Rights Reserved. Persistent Elite Creation, Ubisoft, the Ubisoft logo, Ubi.com, and the Soldier Icon are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Rainbow Six, Red Storm and Red Storm logo are trademarks of Red Storm Entertainment in the U.S. and/or other countries. Red Storm Entertainment, Inc. is a Ubisoft Entertainment company. "PlayStation”, "PLAYSTATION” and "PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. Microsoft, Windows, the Windows Vista start button, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.

Sony Computer Entertainment America Continues to Grow PlayStation(R)2 Social Gaming Library With SingStar '90s

From Grunge Rock to Boy Bands, Fifth Installment in the Party Favorite Franchise Features Artists MC Hammer, Nirvana, Sir Mix A Lot, New Kids on the Block and more

FOSTER CITY, Calif., March 18 /PRNewswire/ -- Sony Computer Entertainment America Inc. (SCEA) announced today the release of SingStar(TM) '90s, the latest installment in the ever growing multi-million selling SingStar(TM) franchise, available exclusively for the PlayStation(R)2 computer entertainment system. Developed by Sony Computer Entertainment Europe's Worldwide Studios, London Studio, SingStar '90s brings a hit list of Grunge, R&B, Rap and Pop music from artists that defined the decade including Paula Abdul, En Vogue, Vanilla Ice, Boyz II Men, Nirvana and more. Available both as a stand-alone disc and packaged with two high-quality USB microphones, the addition of SingStar '90s as the fifth installment to the SingStar catalogue provides PlayStation(R) fans with over 150 chart-topping songs and music videos to sing, compete and have fun with friends and family. Players can easily access any of the song lists while playing from SingStar '90s, SingStar(TM) Rocks!, SingStar(TM) Pop, SingStar(TM) '80s, or SingStar(TM) Amped with the disc swap feature which allows for seamless transition between titles. 

"The SingStar franchise has been instrumental in making PlayStation 2 a social entertainment hub in the home. SingStar '90s will build on this success and provide fans with the songs and videos that made boy bands and flannel shirts all the rage," said Jeff Reese, director, software marketing, SCEA. "This year will be landmark for SingStar as we continue to deliver compelling content on PlayStation 2 while also revolutionizing the franchise as we bring it to PlayStation 3 on May 20 by giving players access to purchase hundreds of songs and videos across multiple genres, build and customize party playlists, and build a community of user-created performances." Regardless of music or gaming ability, aspiring rock stars can select from 30 hit songs to sing along with while watching the actual music video on screen. Performing to such crowd pleasing favorites as "U Can't Touch This", "Pump up the Jam", and "Ice Ice Baby", players can take their turn in the spotlight solo-style or share the spotlight with multiplayer modes, including cooperative Duet Mode, one-on-one Battle Mode, and the team-based Pass-the-Mic which accommodates up to eight players. In addition, SingStar '90s is compatible with the popular EyeToy(R) USB camera which allows players to watch themselves belt it out as the main act and record their performance for playback. Players can also save their favorite vocal performances onto a Memory Card for future audio playback and customize and enhance playback with numerous effects. SCEA will support SingStar '90s with a media advertising campaign, full promotional support including in-store demonstrations, retailer supported Social Gaming Areas, merchandising support, broad-based public relations support, and an immersive and interactive SingStar website at http://www.us.playstation.com/singstar/. The independent Entertainment Software Rating Board (ESRB) has rated SingStar '90s "T" for "Teen". For more information about the ESRB, please visit www.esrb.org.

About Sony Computer Entertainment America Inc. Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation(R) and PS one(R) game console, the PlayStation(R)2 computer entertainment system, the PSP(R) (PlayStation(R)Portable) handheld entertainment system, the ground-breaking PLAYSTATION(R)3 (PS3(TM)) computer entertainment system and its online and network services PLAYSTATION(R)Network and PLAYSTATION(R)Store. Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, PLAYSTATION 3 and the PSP system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

> March 17, 2008

Xbox Arcade price drops
Ion early registration looms

Last Chance to Fly With the Early Bird Registration Rate for ION 

SEATTLE, Washington, March 17, 2008 – Less than one day remains to save hundreds of dollars to attend one of the most high-powered, exclusive game industry conferences you'll find on the calendar this year - the 2008 ION Game Conference. Taking place in Seattle, WA, from May 13-15, this year's ION Game Conference is geared to compellingly engage representatives involved in the business and development of online games, virtual worlds and social networks across all platforms.

By purchasing a pass before March 18th, attendees can save about 30% off the subsequent rate and have access to every one of the nearly 70 peer-reviewed lectures and panels, every gourmet snack and meal break, and just about every other benefit the ION Game Conference features. From the dozens of speakers ION participants will enjoy, these are six of the latest to officially be announced:

Bruce Woodcock — MMOG Analyst, MMOGCHART.COM Dana Hanna — Senior Producer, Microsoft Game Studios Jason Roberts — Lead Gameplay Designer, 38 Studios Sam Lewis — Lead Designer, Cartoon Network Robert Ferrari — Vice President of Business Development, Turbine, Inc. Steven Klebe — VP, Sales & BD, Danal, Inc. (BilltoMobile.com) Above and beyond the savings guaranteed by registering early for ION, The Seattle Marriott Waterfront hotel, the site for the 2008 ION Conference and official event activities, is offering a special discounted rate for attendees of $209 for single or double occupancy. This rate is only available until April 14, 2008 and hotel rates will then be subject to market rates thereafter.

The ION Game Conference is an annual game industry event designed for an international attendee audience, for those who strive to network and learn about new online game development and business trends, at the highest level. Visit the official website http://www.ionconference.com for the latest news and information about the 2008 ION Game Conference. To review the global and diversified advisory board supporting the ION Game Conference, visit http://www.ionconference.com/advisors.html.

To keep informed about the latest news about ION and the online game industry, sent straight to your e-mail Inbox, sign up for the free ION Connection newsletter at http://www.ionconference.com/signup.html. To network and share news with fellow members of the online game development community, join up with the ION Network here: http://ionnetwork.ning.com.

ION is Powered By:

2008 ION GAME CONFERENCE SPONSORS: BigWorld, Dolby, Enterprise Seattle, Goodwin Proctor, Kelley Drye, Omni Interactive Audio, Parature, PlaySpan, PLAYXPERT, PowerUp Games, Solid State Networks, Sony Online Entertainment and Vivox.

2008 ION GAME CONFERENCE PARTNERS: Association of Virtual Worlds, China GC Networks, MPOGD, Pearl Research and Themis Group

About Evergreen Events Evergreen Events, Inc., (http://www.evergreenevents.org/), is an independent Seattle area-based producer of conferences and events for the interactive entertainment industry. Evergreen Events is dedicated to the enrichment of both established and aspiring professionals through innovative first-class events offering exceptional content that is compelling, educational, and cogent. Our directors and advisors bring over a century of collective successful experience and involvement in the game industry.

More top-selling arcade titles available Wednesday at discounted prices as they become Xbox LIVE Arcade Hits.

Whether you’re avoiding spring cleaning or revving up for spring break, be sure to check out the latest Arcade Hits coming to Xbox LIVE Arcade on Wednesday, including “Assault Heroes” and “DOOM.” The Arcade Hits program offers some of the best-selling Xbox LIVE Arcade games at permanently reduced prices. They can be found within the Xbox LIVE Arcade section of the new Game Store, making it easier than ever to build a library of great downloadable games.

“Assault Heroes” (Sierra Online). Become the only surviving member of an elite special forces unit searching for a secret underground lab. Play the mission alone or fight side-by-side with a friend in the two-player cooperative mode. The winner of IGN’s Xbox LIVE Arcade game of the year for 2006, “Assault Heroes” will be available for 400 Microsoft Points. “DOOM” (id Software). Originally released in 1993, “DOOM” introduced millions to the white-knuckle excitement of the first-person shooter (FPS). Relive the classic demon-blasting action with up to four players over Xbox LIVE*, complete with 5.1 surround sound and smoother graphics. “Doom” will be available for 400 Microsoft Points. With 14 Xbox LIVE Arcade games clocking in with a Metacritic score of 80 or higher and seven of those games available only on Xbox LIVE Arcade, the platform has established itself as the go-to source for quality pick-up-and-play gaming. More than 120 games are currently available on Xbox LIVE Arcade, with new content added on Wednesdays. Specific information about each new title will be available on http://www.xbox.com in the coming weeks, but here is an early look at a few games coming to Xbox LIVE Arcade in the near future:

“Rocky and Bullwinkle” (Zen Studios Ltd.). And now, here’s something you’ll really like! Based on the highly popular cartoon series of the same name, “Rocky and Bullwinkle” on Xbox LIVE Arcade is a fast and fun party experience packed with over 100 micro-games and decked out in an authentic retro art style. All your favorite characters are coming straight out of Frostbite Falls and into your living room: Rocky, Bullwinkle, Boris, Natasha, Dudley Do-Right and many more. Plus, players with an Xbox LIVE Vision camera can control 25 of these games using fun gestures. Gee whiz, Rock! “Shotest Shogi” (AI Factory Ltd. and Rubicon Development Ltd.). Experience a new kind of shogi, Japan’s top board game, which encourages complex tactical play and strategic sacrifices. Set in an elegant Japanese room, this beautifully rendered game features 16 challenging artificial intelligence opponents as well as an online multiplayer mode*. For beginners, “Shotest Shogi” on Xbox LIVE Arcade also offers an advanced tutorial that guides and tests players as they progress through the game. “TiQal” (Slapdash Games). An addictive new puzzler, “TiQal” takes players on an epic journey to save an ancient Mayan village. Players demolish enemy block walls by matching squares of the same color and building them up to unleash massive combo points and mind-blowing power-ups. Partner with a friend over local or LIVE* co-op play to rescue the village, while enjoying sumptuous graphics, pulse-pounding sound effects and an awe-inspiring musical score. “Wits & Wagers” (Hidden Path Entertainment LLC). Party and trivia fun! Even if trivia isn’t your thing, the first trivia and party game to hit Xbox LIVE Arcade is one in which players can win by making educated guesses, playing the odds or just knowing the interests of other players, whether they are local or online. Break out the Big Button Pad controllers or play couch vs. couch on Xbox LIVE for a trivia party extravaganza. “Wolf of the Battlefield: Commando 3” (Capcom Entertainment Inc.). Xbox LIVE Arcade’s “Wolf of the Battlefield: Commando 3” revives one of the most popular arcade shooters with an all-new adventure. Battle solo or recruit two other specialized commandos to conquer the evil tyrant, General Ratiev. Players can play as Codename Wolf, Coyote or Fox to take on waves of soldiers, rescue POWs and blow up armored vehicles through a variety of dangerous battlefields.

About Xbox LIVE Arcade Xbox LIVE Arcade on Xbox 360 is the premier destination for digitally distributed high-definition games. Xbox LIVE Arcade is a fast-growing phenomenon with a diverse library of original development and classic titles from the world’s best independent and established developers and publishers. With a dynamically updated library and free trials for every title, Xbox LIVE Arcade makes it easy for every type of gamer — from casual to hard-core — to get instantly immersed in the fun. Xbox LIVE Arcade also lets friends connect and play these incredible games either from the same room or from around the world via the Xbox LIVE online entertainment network. More information can be found online at http://www.xbox.com/en-us/games/livearcade.

About Microsoft Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

> March 14, 2008

Playstation Store's painful update
Jowood reveals Mysteries on PC
Major League 2K8 demo released

PlayStation Store Update 3/13/08

Add-on Game Content Toy Home Expansion Pack ($6.99) The Toy Home Expansion Pack adds even more racing fun to the miniature universe. This pack includes 6 new vehicles and 2 new playrooms, each with 3 separate configurations. Players will now be able to engage in 4-player battle both offline and online and check out their rankings online. Also included are a new set of courses in the single player mode and a free-run mode. File size: 100 KB

PAIN Character: Nurse, Ginger ($0.99) PAIN can hurt, but be careful - Sometimes your medical professional is really the one who needs help. Case in point, downloadable character Ginger, our on-site PAIN Nurse. File size: 7.42 MB

PAIN Character: Cheerleader, Muffy ($0.99) “Gimme a ‘P’! Gimme an ‘A’! Gimme an ‘I’! Gimme an ‘N’! What does it spell!?!?? Umm…Can someone tell me what that spells, please?” Yeah, that’s Muffy, our new downloadable Cheerleader for PAIN. File size: 4.68 MB

GUITAR HERO III: Dropkick Murphy’s Track Pack (free) “Famous for Nothing”, “Flannigans Ball”, “Johnny”, “I Hardly Knew Ya”, as performed by Dropkick Murphy’s. For all song credits please visit www.redoctane.com File size: 41.7 MB

Rock Band Build your Rock Band library by purchasing these song game tracks. For song credits, visit www.RockBand.com.

“Shockwave” - Black Tide ($0.99) “Beethoven’s C***” - Serj Tankian ($0.99) “CrushCrushCrush” - Paramore ($0.99) File sizes: 20.3 MB - 23.7 MB

Demos (free) Major League Baseball 2K8 Demo This is a 3 inning demo of baseball gameplay from Major League Baseball 2K8. It features 2 teams (Boston and Colorado) and 1 stadium (Fenway Park). ESRB Rated E File size: 952 MB

Game Videos (free) Hot Shots Golf: Out of Bounds - Characters & Courses Slip on the golf shoes, step out on the course and tee it up on the PlayStation 3 with Hot Shots Golf Out Of Bounds. File size: 41.6 MB (HD)

Hot Shots Golf: Out of Bounds - New Shot System Slip on the golf shoes, step out on the course and tee it up on the PlayStation 3 with Hot Shots Golf Out Of Bounds. File size: 64.5 MB (HD)

Viking: Battle for Asgard Teaser Trailer You are Skarin, a rage-fueled Viking warrior hell-bent on revenge. The goddess of death has resurrected a legion of demon warriors to overrun mankind and begin the apocalypse. Wage all-out war to annihilate the enemy and free the Earth from the grip of the Underworld. File size: 70.3 MB (HD)

Viking Episode 1 - Skarin’s Calling Trailer The invasion of Hel’s Dread Legion. Midgard is brought to its knees, its sons and daughters murdered or imprisoned. Is there no one to stand against her? Have the gods deserted us? File size: 84.7 MB (HD)

Viking Episode 2 - Siege of Caldburg Trailer Caldburg, The Jewel of Galcliff, now overrun by Hel’s monsters and corrupted by the horrors committed within its walls. Skarin knew its importance to our people, and we marched on the city with a grim determination. File size: 76.5 MB (HD)

PS3 Themes (free) God of War: Chains of Olympus Theme Customize your PS3 system with a cool God of War: Chains of Olympus theme. This theme allows you to change up the look of your background and XMB icons. File size: 8.19 MB

PAIN: Ginger Theme Customize your PS3 system with a cool PAIN: Ginger theme. This theme allows you to change up the look of your background and XMB icons. File size: 2.53 MB

PAIN: Muffy Theme Customize your PS3 system with a cool PAIN: Muffy theme. This theme allows you to change up the look of your background and XMB icons. File size: 2.58 MB

Condemned 2: Bloodshot Theme 1 Customize your PS3 system with a cool Condemned 2: Bloodshot theme. This theme allows you to change up the look of your background and XMB icons. File size: 25.5 MB

Condemned 2: Bloodshot Theme 2 Customize your PS3 system with a cool Condemned 2: Bloodshot theme. This theme allows you to change up the look of your background and XMB icons. File size: 14.2 MB

Here is this week’s content release for the PLAYSTATION Store for PC. To download these games to your PSP, navigate to http://store.playstation.com. There, you’ll find descriptions of the content and directions on how to get started. For more on the PLAYSTATION Store for PC, please click here.

Demos (free) * WipEout Pulse Demo

PSP Themes (free) * God of War: Chains of Olympus Theme

PSP Wallpaper (free) * God of War: Chains of Olympus Wallpaper (x4)

JoWooD Productions Presents Agatha Christies Mysteries

Liezen, Austria, March 14th 2008; JoWooD Productions are pleased to announce on Thursday 20th March they will be releasing ‘Agatha Christie Mysteries’ for PC, priced at £19.99 (SRP) exclusively in United Kingdom. Agatha Christies was England’s most prolific writer…. Roughly Four billion copies of novels sold and this number continues to rise, through 80 detective novels, 160 short stories, 6 novels as well as a comic series.

On stage and screen: 299 Movie Adaptations, 47 TV adaptations, over 14 TV series,16 plays, 4 radio plays, 2 TV plays and a Japanese anime series…

Now experience murder first hand…in ‘Agatha Christies Mysteries’…

Prepare yourself for three extraordinary investigative thrillers in the superb adaptions of three of the world’s Best-Selling novels: Murder on the Orient Express, And then there were None and Evil Under the Sun.

Board the legendary Orient Express and solve a perplexing murder mystery alongside famous detective Hercule Poirot! Murder on the Orient Express, featuring David Suchet is filled with spectacular twists and turns and includes a surprise ending that is different from the original novel.

A curious assortment of virtual strangers invited to a lavish estate on an isolated island awaits you in And then there where None. The mysterious host accuses each of his “guests” of murder and proceeds to exact justice by becoming judge, jury and executioner... for each has been marked for murder: Tension mounts and secrets are revealed as, in accord to the ingenious plan of the unknown killer, one-by-one the number of guests systematically dwindles. Find the culprit or there will be none...

And finally the famous Detective Hercule Poirot turns up at just the right time to begin an investigation into the murder of a famous actress during what should have been the start of a relaxing holiday. Taking on the role of Hercule Poirot, players are able to scour a stunning tropical island for clues and delve deeper into the mysterious relationships between over 20 unique characters to search out the killer and finally solve the case of the Evil under the Sun.

Features:

Experience the new and very creative built-in hint system as Hercule Poirot acts as your mentor and confidante

Shadow and interact with over 25 different characters throughout your investigation to gain insight on each suspect

Visually impressive 3D as well as breathtaking third-person graphics immerse you deep into the mystery

Three challenging murder mysterys that will stretch the furthest limits of your imagination

60+ hours of engrossing gameplay

2K Sports Announces Free Demo of Major League Baseball® 2K8 Now Available for Download on PlayStation®Store

While dedicated fans eagerly anticipate the start of opening day, 2K Sports today announced a free Major League Baseball 2K8 demo is now available for download through the PlayStation®Store. Players will be able to practice their skills at Boston’s legendary Fenway Park by playing three full innings as either the Colorado Rockies or Boston Red Sox.

The free game demo will also offer fans a chance to experience the new and exciting features that Major League Baseball 2K8 brings to the virtual diamond through retooled pitching, batting, fielding and baserunning gameplay mechanics. Fans will also get a sneak peek at the stunning realism and depth of gameplay in Major League Baseball 2K8 through new Signature Style™ animations and redesigned stadiums that showcase the detail and specific architecture of each city.

Major League Baseball 2K8, rated E for Everyone by the ESRB, is now available in retail stores for Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, and Wii™ home video game system.

For more information about Major League Baseball 2K8, please visit www.2Ksports.com.

> March 13, 2008


> March 13, 2008


Sony, Microsoft battle over February NPD Numbers

Microsoft's Take: (uncensored by The Laser)

NPD Numbers for February 

For February’s NPD reporting period, Xbox 360 remained in a supply constrained situation. The situation is improving and we are confident consumers will soon be able to find the Xbox 360 SKU they seek, in time for the launch of “Grand Theft Auto IV”, which we expect to be one of the biggest titles of the year with huge impact on the Xbox 360 platform.

What makes a winning platform? It’s more than console sales. It’s about consoles + content + community.

As you do your reporting this month we thought we’d provide you with what we believe is a complete picture of a healthy console ecosystem, and how Xbox 360 is contributing:

Consoles:

· $332 million was spent on the Xbox 360 platform this month, capturing 39 percent of the generation’s ecosystem, $235 million was spent on the PS3 and $283 million was spent on the Wii. (February NPD data)

· The Xbox 360 platform now has a U.S. installed base of 9.6 million; the PS3 has 3.8 million, the Wii has 8.1 million. (February NPD data)

· February NPD data shows a new Xbox 360 software attach rate of 7.2, nearly twice that of the PS3 or the Wii. (February NPD data)

· 255,000 Xbox 360 consoles were sold during the month of February. (February NPD data)

Content:

· Xbox 360 leads in games, with six out of the top 10 best selling console games in February. (February NPD data)

· Xbox 360 “Call of Duty 4: Modern Warfare” (Activision) was the best-selling console game across all platforms, outselling the PlayStation 3 version by 2:1. (February NPD data)

· Xbox 360 has the top selling games on its platform. According to February NPD, Xbox 360 sold $184 million in games, with PS3 selling $97 million and Wii $130 million.

· Third party partners find more success on Xbox 360. In February, Xbox 360 accounted for $159 million of all third party game sales this generation, or 45 percent of share. (February NPD data)

· Xbox 360 has more games available than any other platform, and more than twice the games available on PS3. (February NPD data)

Community:

· Xbox LIVE is the largest online gaming community currently over 10 million strong worldwide, and growing. The PS3 online network is only 2.9 million (U.S. data only) and the Wii has only four million (this number includes North America and Japan). (Microsoft internal estimates)

· Xbox LIVE is opening doors to help turn its 10 million gamers into developers. Last month, Xbox 360 announced community games for Xbox LIVE and will be widely available this fall.

· Today, we are announcing Xbox LIVE experienced 750,000 downloads of seven new community games on Xbox LIVE. They were made available for free, for less than a week. (Microsoft internal estimates)

When you look at lifetime performance of all three consoles, Xbox 360 continues to lead:

Lifetime Ecosystem Performance (US NPD Data):

· To date, $9.0 billion have been spent on Xbox 360 in the U.S, which is more than the competition’s retail dollars combined. This is nearly $6 billion more than consumers have spent on PS3 and approximately $4.5 billion more than Wii.

· Third party publishers make 60 percent of their revenue at retail on the Xbox 360 platform this generation.

Xbox 360: Extending the Lead

· Xbox 360 has six of the top 10 best games, ranked by quality. (Metacritic)

· No other game platform delivers downloadable digital entertainment, with family favorites like “Hannah Montana” and “Lost.”

· No other platform delivers interactive online experiences to more than 10 million members around the globe.

Now that you’ve seen the gaming ecosystem from a different perspective, we look forward to hearing your thoughts.

Thanks.

p.s. In case you were wondering, Microsoft is not currently in talks with Sony or the Blu-ray Disc Association regarding integrating Blu-ray in to the Xbox 360 experience. Games are what are driving consumers to purchase game consoles and we remain focused on providing the largest and best library of blockbuster games available.

Sony's Take: (uncensored by The Laser)

PlayStation by the Numbers February 2008

PS3 Sales Eclipse Xbox 360 for Second Straight Month; Year-Over-Year Sales More Than Doubled

Total PlayStation Hardware Unit Sales Top 875,969

PLAYSTATION®3 (PS3™) outsold Xbox 360 for the second straight month with 280,841 hardware units sold in February, 10% higher than Microsoft (according to NPD February 2008 sales data). Year-over-year this represents 120% sales growth.

· Wait, There’s More… Next month will see the introductions of heavyweights Grand Theft Auto IV and PS3-exclusive Gran Turismo 5 Prologue, and June will usher in the monster 2008 title Metal Gear Solid 4: Guns of the Patriots. And let’s not forget DUALSHOCK®3 rumbles to North American retailers in April. The arsenal of 2008 blockbusters including LittleBigPlanet, Resistance 2, MotorStorm 2, and SingStar, combined with current momentum for Blu-ray, will further PS3 enthusiasm throughout the year.

· PLAYSTATION®Network Is Burgeoning: Currently in North America there are more than 3.3 million registered PLAYSTATION Network accounts and more than 56 million total downloads life-to-date from PLAYSTATION®Store. PLAYSTATION Network total downloads exceeded 6.3 million in February 2008, compared to 6.6 million at the peak of the holiday season in December 2007. Only on PLAYSTATION Network can you find innovative games like Calling All Cars, Everyday Shooter, fl0w, PAIN, Tekken 5, Warhawk and Super Stardust.

PSP® (PlayStation®Portable) continued its trend of strong sales with 243,115 PSP hardware units sold in February, representing a year-over-year increase of 38%.

· If You Think February Sales Were Good… Rave reviews of God of War: Chains of Olympus, wipEout® PULSE and Patapon are already pouring in, not to mention the highly anticipated debut of Crisis Core: Final Fantasy VII on March 25, which are expected to further PSP sales growth.

PlayStation®2 (PS2) continues to surprise and delight mainstream audiences with hardware unit sales reaching 351,787 units. Additionally, for the third consecutive month PS2 sold more software units than any other console on the market, not only a testament to the staying power of PlayStation products, but also the incredible PlayStation software library.

Power of the PlayStation Portfolio The PlayStation brand generated the most U.S. retail dollars in the industry for the second consecutive month with $511 million in sales, 52% and 6% higher than Microsoft and Nintendo, respectively.

· Year to date (Jan-Feb), the PlayStation brand generated nearly $1 billion in the U.S. market, 56% and 15% higher than Microsoft and Nintendo, respectively.

· PlayStation total hardware revenue was $204 million in February, 125% and 11% higher than Microsoft and Nintendo, respectively.

· PlayStation total software revenue in February was $247 million, 32% and 5% higher than Microsoft and Nintendo respectively.

CEO Perspective

“Consumers are recognizing the tremendous value of PS3 and we believe that Blu-ray becoming the high-def format of choice was the tipping point for many consumers. With monster titles like Gran Turismo 5 Prologue and Grand Theft Auto IV launching in April and Metal Gear Solid 4 in June, we’re demonstrating this is the year for PS3.”

- Jack Tretton, president and CEO, Sony Computer Entertainment America

2K Sports’ NBA® 2K8 Prepares for Playoff Push with New Roster Updates Now Available For Free Download

As NBA teams continue to jockey for playoff position in the Western and Eastern Conference, a busy trade deadline resulted in a flurry of blockbuster trades and transactions this past month. To reflect the commitment of providing fans with the most fun and authentic NBA® experience available, updated team rosters for the top-rated basketball franchise, NBA 2K8, are now available to download for free through Xbox LIVE® Marketplace and PLAYSTATION®Network.

Some of the notable players who swapped teams in recent weeks include Shaquille O’Neal to the Phoenix Suns, Pau Gasol to the Los Angeles Lakers, Jason Kidd to the Dallas Mavericks, Mike Bibby to the Atlanta Hawks, Ben Wallace to the Cleveland Cavaliers, and Shawn Marion to the Miami Heat.

 

The following is a full list of updates to team rosters for NBA 2K8:

 

Team Description

Atlanta Hawks Mike Bibby (traded from Sacramento Kings)

Boston Celtics Brandon Wallace (waived)

Charlotte Bobcats Earl Boykins (signed)

Charlotte Bobcats Nazr Mohammed (traded from Detroit Pistons)

Chicago Bulls Larry Hughes (traded from Cleveland Cavaliers)

Chicago Bulls Drew Gooden (traded from Cleveland Cavaliers)

Chicago Bulls Shannon Brown (traded from Cleveland Cavaliers)

Chicago Bulls Cedric Simmons (traded from Cleveland Cavaliers)

Chicago Bulls Viktor Khryapa (waived)

Cleveland Cavaliers Ben Wallace (traded from Chicago Bulls)

Cleveland Cavaliers Joe Smith (traded from Chicago Bulls)

Cleveland Cavaliers Wally Szczerbiak (traded from Seattle Supersonics)

Cleveland Cavaliers Delonte West (traded from Seattle Supersonics)

Cleveland Cavaliers Anderson Varejao (signed)

Dallas Mavericks Jason Kidd (traded from New Jersey Nets)

Dallas Mavericks Malik Allen (traded from New Jersey Nets)

Dallas Mavericks Antoine Wright (traded from New Jersey Nets)

Dallas Mavericks Nick Fazekas (waived)

Denver Nuggets Bobby Jones (waived)

Detroit Pistons Ronald “Flip” Murray (waived)

Detroit Pistons Juan Dixon (traded from Toronto Raptors)

Detroit Pistons Walter Herrmann (traded from Charlotte Bobcats)

Detroit Pistons Ronald Dupree (waived)

Golden State Warriors Chris Webber (signed)

Golden State Warriors Troy Hudson (waived)

Houston Rockets Gerald Green (traded from Minnesota Timberwolves)

Houston Rockets Bobby Jackson (traded from New Orleans Hornets)

Los Angeles Clippers Ruben Patterson (waived)

Los Angeles Lakers Pau Gasol (traded from Memphis Grizzlies)

Los Angeles Lakers DJ Mbenga (signed)

Los Angeles Lakers Trevor Ariza (traded from Orlando Magic)

Memphis Grizzlies Kwame Brown (traded from Los Angeles Lakers)

Memphis Grizzlies Javaris Crittenton (traded from Los Angeles Lakers)

Memphis Grizzlies Aaron McKie (traded from Los Angeles Lakers)

Memphis Grizzlies Jason Collins (traded from New Jersey Nets)

Memphis Grizzlies Damon Stoudamire (waived)

Memphis Grizzlies Tarence Kinsey (waived)

Miami Heat Shawn Marion (traded from Phoenix Suns)

Miami Heat Marcus Banks (traded from Phoenix Suns)

Miami Heat Penny Hardaway (waived)

Minnesota Timberwolves Kirk Snyder (traded from Houston Rockets)

New Jersey Nets Devin Harris (traded from Dallas Mavericks)

New Jersey Nets DeSagana Diop (traded from Dallas Mavericks)

New Jersey Nets Maurice Ager (traded from Dallas Mavericks)

New Jersey Nets Trenton Hassell (traded from Dallas Mavericks)

New Jersey Nets Stromile Swift (traded from Memphis Grizzlies)

New Jersey Nets Jamaal Magloire (waived)

New Orleans Hornets Mike James (traded from Houston Rockets)

New Orleans Hornets Bonzi Wells (traded from Houston Rockets)

Orlando Magic Maurice Evans (traded from Los Angeles Lakers)

Orlando Magic Brian Cook (traded from Los Angeles Lakers)

Philadelphia 76ers Gordan Giricek (traded from Utah Jazz)

Phoenix Suns Shaquille O'Neal (traded from Miami Heat)

Sacramento Kings Shelden Williams (traded from Atlanta Hawks)

Sacramento Kings Anthony Johnson (traded from Atlanta Hawks)

Sacramento Kings Lorenzen Wright (traded from Atlanta Hawks)

Sacramento Kings Tyronn Lue (traded from Atlanta Hawks)

Sacramento Kings Justin Williams (waived)

Sacramento Kings Beno Udrih (signed)

Sacramento Kings Orien Greene (waived)

San Antonio Spurs Kurt Thomas (traded from Seattle Supersonics)

San Antonio Spurs Damon Stoudamire (signed)

Seattle Supersonics Ira Newble (traded from Cleveland Cavaliers)

Seattle Supersonics Donyell Marshall (traded from Cleveland Cavaliers)

Seattle Supersonics Adrian Griffin (traded from Chicago Bulls)

Seattle Supersonics Francisco Elson (traded from Chicago Bulls)

Seattle Supersonics Brent Barry (traded from San Antonio Spurs, then waived)

Toronto Raptors Primoz Brezec (traded from Detroit Pistons)

Utah Jazz Kyle Korver (traded from Philadelphia 76ers)

NBA 2K8, the #1 rated NBA video game for five consecutive years, provides the most exciting and realistic basketball simulation experience available. NBA 2K8 features all-new gameplay modes including a radically improved franchise mode The Association, Sprite Slam Dunk Contest, Rookie Challenge, 3-Point Challenge, along with other added improvements such as lock-on D, all-new post play moves, more signature player styles, defensive mechanics, and off-ball controls. For more information about NBA 2K8, please visit www.2Ksports.com.

MATTEL, MTV NETWORKS, IBM AND ELECTRIC SHEEP COMPANY EXECUTIVES TO KEYNOTE VIRTUAL WORLDS 2008 IN NEW YORK ON APRIL 3-4, 2008

NEW YORK, New York - March 13, 2008 - Virtual Worlds Management, the leading virtual worlds media company, announced the keynotes for the second annual Virtual Worlds Conference taking place April 3 - 4, 2008, at the Javits Convention Center in New York City.

Keynote addresses will be given by: - Charles Scothon, General Manager & SVP, Girls Mattel Brands, Mattel, Inc. - Rosie O'Neill, Senior Brand Manager, Barbie Tech, Mattel, Inc. - Jeffrey B. Yapp, Executive Vice President, MTV Networks Music & Logo Enterprise Group - Sibley Verbeck, CEO, The Electric Sheep Company - Kyra E. Reppen, Senior Vice President & General Manager, Neopets - Steve Mortinger, VP & Associate General Counsel, Systems and Technology Group, IBM.

"Virtual worlds are rapidly reshaping the toy, media, and entertainment industries," said Christopher Sherman, Executive Director of the Virtual Worlds Management. "This year's Virtual Worlds Conference keynoters are individuals who are leading the charge, leveraging existing content, brands and intellectual property to create new, high-margin virtual worlds that excite, entertain and engage audiences."

The two day conference agenda covers the business, operations and legal issues for companies seeking to monetize their intellectual property with virtual worlds. Thirty three companies will also be exhibiting new products and services. The full speaker roster and agenda can be found online at http://www.VirtualWorlds2008.com.

About the Keynote Speakers

Charles (Chuck) Scothon, General Manager & SVP, Girls Mattel Brands, Mattel, Inc. Conference Keynote: Thursday, April 3rd, 9:00am - 10:30pm Charles Scothon oversees all aspects of marketing and design for the Girls portfolio of industry-leading brands including Barbie, My Scene, Polly Pocket, Pixel Chix, Little Mommy, Disney Princesses, and several other popular girls brands. In 2006, under Chuck's leadership, the Barbie brand experienced its first full year of growth in six years, remaining the No. 1 fashion-themed doll in the U.S. and worldwide.

Rosie O'Neill, Senior Brand Manager, Barbie Tech, Mattel, Inc. Conference Keynote: Thursday, April 3rd, 9:00am - 10:30pm Rosie O'Neill leads Mattel's Barbie Tech initiatives, which include the Barbie Girls' platform, Barbie® i-Design gaming system and more. In April 2007, O'Neill launched the Barbie Girls' platform, a hybrid online-offline play experience that blends a doll-inspired music player with a virtual world designed exclusively for girls.

Sibley Verbeck, CEO, The Electric Sheep Company Conference Keynote: Thursday, April 3rd, 4:00pm - 5:00pm T. Sibley Verbeck is founder of The Electric Sheep Company, and is responsible for business development and overall company strategy. As a former Chief Scientist of StreamSage, Inc. and Comcast Online, Sibley has been a leading researcher in advanced computational linguistic and statistical techniques for analyzing audio, video, and text.

Jeffrey B. Yapp, Executive Vice President, MTV Networks Music And Logo Enterprise Group Conference Keynote: Friday, April 4th, 9:00am - 10:30pm Jeffrey B. Yapp leads the business development team in extending the MTV, VH1, CMT and Logo brands into new businesses and platforms. Yapp oversees several development groups responsible for an extensive array of ventures and new content opportunities including: console and portable video games and virtual world platforms, among others.

Kyra E. Reppen, Senior Vice President & General Manager, Neopets Conference Keynote: Friday, April 4th, 9:00am - 10:30pm Kyra Reppen leads and manages all day-to-day operations, creative direction and business strategy for Neopets, which is based in Los Angeles, Calif. Prior to her tenure at Neopets, Reppen was Vice President and General Manager of Nickjr.com, a division of Nickelodeon and MTVN Kids and Family Digital Group, where she oversaw strategy, creative and editorial.

Steve Mortinger, VP & Associate General Counsel, Systems and Technology Group, IBM Virtual Law Keynote: Thursday, April 3rd, 11:00am - 12:00pm Steve Mortinger has responsibility for IBM's virtual worlds policies and is co-chair of the ABA IP section's Special Committee on Computer Gaming and Virtual Worlds. Steve headed up the IBM cross- functional team that created IBM's Virtual Worlds Guidelines for employees.

Registration Information

Online registration is open. Attendees can save $400 by registering online at the event web site. Registration is only $895 until March 31, 2008. Onsite registration beginning April 3rd at 7:30am is $1,295. Complete details are available at http://www.VirtualWorlds2008.com.

Sponsors and Exhibitors

Virtual Worlds 2008 is sponsored by The Electric Sheep Company, Slippcat, There.com, Millions of Us, Electrotank, Cisco, IBM, Second Life, Mycosm, Metaversatility, Multiverse, Habbo, VastPark and Aria.

Companies exhibiting new technologies and services include: ActiveWorlds, Avatar Reality, Inc., Avatrian, LLC, CyberExtruder, Dinokids / Avocado Entertainment, Inc., DSCI, Electrotank, Freggers.com, GlobalCollect, IBM, Icarus Studios, Linden Lab / Second Life, Makena Technologies Inc. / There.com, MASA Group, Metaversatility, Millions of Us, Multiverse, Mycosm, Parature, PayByCash, Rivers Run Red, SceneCaster, Slippcat, Sulake Corporation, The Electric Sheep Company, VastPark Pty Ltd., Wyndstorm Corporation, xtranormal Inc.

About Virtual Worlds Management

The Virtual Worlds Conference is produced by Virtual Worlds Management, the leading virtual worlds media company. Virtual Worlds Management provides comprehensive media and events including Virtual Worlds Conference (April 3-4, 2008 in New York), Virtual Worlds Expo (September 4-5, 2008 in Los Angeles), Virtual Worlds London (Fall 2008), Virtual Worlds Weekly email newsletter and the VirtualWorldsNews.com trade news blog. More information about Virtual Worlds Management can be found at http://www.VirtualWorldsManagement.com.




> March 12, 2008

Rondo of Swords screened
Sega names Marketing VP
Seven Kingdoms hits stores
Carnival Games returns on Wii, DS
R-Type back in Command

ATLUS PUBLISHES NEW R-TYPE COMMAND SCREENSHOTS

Atlus has released a squadron of new screenshots for R-Type Command, the upcoming turn-based tactics game for the PSP, set in the iconic R-Type universe. Ten new screens are now available to give players a new glimpse of the battle against the Bydo. R-Type Command is scheduled to release on 5/6/08.

About Atlus U.S.A., Inc. Located in Irvine, California and founded in 1991, Atlus U.S.A., Inc. is a publisher of compelling video games for a variety of platforms, including Nintendo DS(TM), PSP(R) (PlayStation(R)Portable) system, Wii(TM), Xbox 360(TM), and PlayStation(R)2 computer entertainment system. The Atlus library of critically acclaimed video games includes Odin Sphere, Trauma Center series, Magna Carta: Tears of Blood, and the award-winning Shin Megami Tensei series. For more information, visit http://www.atlus.com.

SEGA APPOINTS SEAN RATCLIFFE VICE PRESIDENT OF MARKETING

SAN FRANCISCO (March 12, 2008) – SEGA® of America, Inc. announced today that it has named Sean Ratcliffe vice president of marketing effective March 3, 2008. Mr. Ratcliffe brings to SEGA more than 15 years of experience in successfully building mass-market brands and growing video game businesses for major global entertainment companies including Disney Interactive Studios, LEGO Interactive and EA SPORTS.

A seasoned executive, Mr. Ratcliffe will serve as a key member of SEGA of America’s senior management team and will oversee product marketing, advertising and public relations. Reporting directly to Simon Jeffery, president and COO of SEGA of America, Mr. Ratcliffe will manage SEGA of America’s marketing group, continuing the company’s strategy of developing the right games for the right platforms. SEGA’s approach of publishing a balanced mix of original IP and licensed properties, as well as tapping its own IP vault of enduring brands, has created successful titles such as Mario & Sonic at the Olympic Games, which has sold more than five million copies worldwide.

“Sean’s impressive accomplishments include managing the worldwide launch of hit titles like Harry Potter & The Sorcerer’s Stone, the multi-million unit-seller, as well as playing a key role in Disney Interactive’s impressive market share growth,” said Jeffery. “These achievements, coupled with his proven ability to work on a worldwide scale, make Sean a fantastic asset at a global company like SEGA.”

“The video game space is growing at an astounding rate, and SEGA is a company with positive momentum and some of the most enduring brands in the industry,” said Ratcliffe. “I look forward to helping SEGA’s dynamic and innovative teams in delivering great games to wide audiences.”

Mr. Ratcliffe most recently was the marketing director for the Europe, Middle East and Africa (EMEA) region of Disney Interactive Studios, where he successfully launched such titles as The Chronicles of Narnia: The Lion, The Witch, and the Wardrobe, Pirates of the Caribbean: At World’s End, the hit original IP Spectrobes, and most recently Turok published by Touchstone. Previously, Mr. Ratcliffe spent eight years with Electronic Arts Europe which included serving as the European marketing director and as the worldwide franchise director for Harry Potter & The Sorcerer’s Stone.

About SEGA of America, Inc.: SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc.

About SEGA Europe Limited.: SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega-europe.com.

Step Right Up! 2K Play Expands Its Carnival Games Franchise With Carnival Games™ For Nintendo DS™ And Carnival Games: Mini-Golf™ Exclusively For Wii™

Original Wii Version of Carnival Games Ships More Than One Million Copies

New York, NY – March 11, 2008 – 2K Play, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), today announced two new titles as a part of its brand extension strategy for its highly popular Carnival Games series. The new titles include Carnival Games for Nintendo DS, which is scheduled to ship this summer, and Carnival Games: Mini-Golf, an all-new game exclusive to the Wii home video game system, which will debut this fall. 2K Play is also announcing that its flagship Carnival Games title has reached a milestone of shipping more than one million units worldwide, while remaining a top-selling game with a number 5 ranking on the January 2008 NPD Wii chart.

“The success of Carnival Games is proof that the casual game market continues to grow,” said Christoph Hartmann, president of 2K. “We are actively working to expand the 2K Play label and are committed to producing fun, quality games for the mass market with the Carnival Games franchise paving the way.”

“The consumer response to Carnival Games has been extraordinary,” said Steve Lux, vice president of business development for 2K Play. “The game resonates with every demographic and the feedback we have received from moms, dads, kids and grandparents shows Carnival Games as one of the drivers of family game time. Our new games build on the strength of the first title and will promote this growing trend.”

Carnival Games for DS brings the fun of the original to the world’s best-selling portable system during the summer vacation and travel season. Each game is designed from the ground up to take full advantage of the DS control mechanism. A frenzied combination of tapping, blowing, speaking and stylus maneuvering brings the now famous midway to life. Favorites such as Alley Ball, Frog Leap and Dunk Tank are complemented with fresh games including RC Raceway and Clown Hammer.

This fall, the all-new Carnival Games: Mini-Golf comes exclusively to Wii. Featuring Carnival Bob™ and characters made popular in the original, Carnival Games: Mini-Golf is home to larger-than-life, theme park style miniature golf courses. Whether back in time to the land of dinosaurs, keeping order in the Wild West or searching for treasure on an island full of pirates, the game combines traditional miniature golf fare with action-oriented game play utilizing the unique capabilities of the Wii Remote™. It is designed for four players and can best be described as “a hole in fun.”

“We work hand-in-hand with Nintendo on the design of our Carnival Games titles to make sure they deliver the best-possible gaming experience for their consoles,” said Harley Howe and Patrick Wilkinson, studio heads of 2K Play’s Cat Daddy Games. “These new titles in our growing Carnival Games franchise are fun, have true-to-life physics and deliver on the promise of the original: you can almost smell the cotton candy.”

For more information, log onto www.2kgames.com/2kplay.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc., is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® and Xbox® video game and entertainment systems from Microsoft, Wii™, Nintendo DS™, Nintendo GameCube™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play, and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

All trademarks and copyrights contained herein are the property of their respective holders.

Wii and Nintendo DS are trademarks of Nintendo. © 2006 Nintendo.

NEW RONDO OF SWORDS SCREENS RELEASED BY ATLUS

A collection of new screenshots from Rondo of Swords, the upcoming strategy RPG for the Nintendo DS, has been provided by Atlus for immediate download. The screens give players new glimpses into the characters and combat from the fantasy title set to deliver a deep, unique battle system and an engaging story with multiple endings. Rondo of Swords is scheduled for release on the Nintendo DS on 4/15/08.

About Atlus U.S.A., Inc. Located in Irvine, California and founded in 1991, Atlus U.S.A., Inc. is a publisher of compelling video games for a variety of platforms, including Nintendo DS(TM), PSP(R) (PlayStation(R)Portable) system, Wii(TM), Xbox 360(TM), and PlayStation(R)2 computer entertainment system. The Atlus library of critically acclaimed video games includes Odin Sphere, Trauma Center series, Magna Carta: Tears of Blood, and the award-winning Shin Megami Tensei series. For more information, visit http://www.atlus.com.

JoWooD Productions Presents Seven Kingdoms:Conquest On sale 14th March 2008.

Liezen, Austria, March 12th 2008; JoWooD Productions are pleased to announce on Friday 14th March they will be releasing ‘Seven Kingdoms: Conquest’ for PC, priced at £19.99 (SRP). ‘Seven Kingdoms: Conquest’ the third instalment of this successful Real-Time-Strategy PC franchise developed by Enlight Software.

In 1997 Seven Kingdoms burst onto the gaming scene and received universal accolades with its release. Gamespot scored it 9/10 and said; ‘Seven Kingdoms is an outstanding game in every way’. Two years later, EnLight Software excelled themselves again with the follow up game Seven Kingdoms II Fryhtan Wars, which scored 8.6/10 in IGN; ‘Seven Kingdoms II is a highly-enjoyable and highly-detailed strategy game with seemingly limitless options and avenues for replay-ability’.

‘Seven Kingdoms: Conquest’ builds on the highly successful Seven Kingdoms Real-Time Strategy games. Join the epic battle for dominance as the Demons advance in an effort to free their Master Diablo and the mortal Humans try to push them back in campaigns spanning over 4000 years. The time has come, the battlefields have been set and all hell is about to break loose.

Release: March 14th 2008

About JoWooD Productions Software AG JoWooD Productions Software AG (ATXPrime: JWD) is listed in the Prime Market segment of the Vienna stock exchange. JoWooD is a leading publisher of computer- and videogames, releasing international acclaimed, high-quality titles for all existing and future gaming systems. JoWooD games are distributed worldwide by an efficient net of distribution partners. Visit http://corporate.jowood.com for more information.

> March 11, 2008


> March 11, 2008

Ratchet & Clank return to PlayStation®2 in Ratchet & Clank ®: Size Matters

Sony Computer Entertainment America (SCEA) today announced the launch of Ratchet & Clank®: Size Matters on PlayStation®2 computer entertainment system. This hugely successful title, which originated on the PSP®(PlayStation®Portable), has been in high demand by PlayStation 2 owners looking for a Ratchet & Clank game to play on their systems. Featuring a remapped control scheme, re-worked lighting and textures, and the addition of 2-player split-screen gaming, Ratchet & Clank: Size Matters has been remastered to take advantage of the PlayStation 2 hardware.

Ratchet & Clank: Size Matters find the pair on a much needed vacation, Ratchet and Clank’s rest and relaxation time is suddenly cut short as they find themselves lured into a mysterious quest. Following the trail of a kidnapped girl, Ratchet and Clank rediscover a forgotten race of genius inventors known as the Technomites. They soon uncover a plot more dangerous than they could have imagined. With hallmark Ratchet & Clank gameplay, upgradable weapons and customizable armor; players will shrink and enlarge to explore the inside of Clanks head or fly through space as Giant Clank.

A new feature to the franchise is head-to-head split-screen multiplayer games. Two players battle on one of four different maps in Capture the Flag or the team based Iron Lombax game mode, which finds players competing to accomplish unique tasks such as collecting Martian cows to create meat crates and fill delivery trucks, the first to fill their truck wins.

The multi-million unit selling franchise originated on PlayStation 2 in 2002 and has produced five sequels spread over PlayStation 2, PSP, and PLAYSTATION®3. With more than 47 million PlayStation 2 owners in North America, PlayStation 2 remains the best-selling gaming system on the market and continues to provide new and original content seven years into its lifecycle. Ratchet & Clank: Size Matters is a shining example of SCEA’s continued support of the system and its loyal fans.

PlayStation(R)2 Continues to Bring the Party Into Your Living Room With Buzz!(TM) the Hollywood Quiz and Buzz!(TM) Jr.: Robo Jam

New Installments of the Buzz! Franchise Deliver More Social Gaming Fun for the Entire Family

FOSTER CITY, Calif., March 11 /PRNewswire/ -- Sony Computer Entertainment America Inc. (SCEA) announced today the release of Buzz!(TM) The Hollywood Quiz and Buzz!(TM) Jr.: Robo Jam, the latest installments in the Buzz!(TM) franchise, available exclusively for the PlayStation(R)2 computer entertainment system. As the follow-up to this holiday's party hits, Buzz!(TM) The Mega Quiz and Buzz!(TM) Junior Jungle Party, Buzz! The Hollywood Quiz and Buzz! Jr.: Robo Jam provide accessible gameplay for people of all ages by utilizing the easy to use pick-up and play Buzz! buzzer peripherals instead of DUALSHOCK(R)2 analog controller.

For the celebrity-obsessed, movie buffs and trivia fans, Buzz! The Hollywood Quiz brings a sophisticated, red carpet event "live" in your living room as players are cast as contestants in the ultimate Hollywood trivia event. Featuring over 5,000 questions on a number of topics including Hollywood's biggest box office hits and the lifestyles of its most glamorous stars, Buzz! The Hollywood Quiz is the perfect party starter that lets eight of your family and friends relive moments of their favorite feature films. With a simple push of the Buzz! buzzer, gamers and non-gamers alike can test their tinsel town knowledge on new and improved round types including Rollover, Fact or Fiction and Hollywood Stars, and also experience all the glitz and movie magic through hundreds of celebrity images, film clips and more.

Ideal for the younger gamer in the family, Buzz! Jr.: Robo Jam will bring kids, parents and grandparents together with its infectious and entertaining interactive gameplay. Featuring 24 brand new mini-games, Buzz! Jr.: Robo Jam places players in a futuristic world where mischievous robots are sent to Robot Boot camp. Up to four players can pick up the easy to use buzzers and compete in hilarious far-out tasks to see who will become the top cadet. Buzz! The Hollywood Quiz and Buzz! Jr.: Robo Jam both require buzzers to play and are available bundled with the buzzers or as a standalone version offered at a lower price. "The Buzz! franchise brings players of all ages together to test their skills as the fastest buzzer in the house," said Jeff Reese, director, software marketing, SCEA. "Setting the stage for seemingly endless rounds of competitive fun, kids will be jumping off the furniture to be the best robot in Robo Jam, while the entertainment hounds get their trivia on with Buzz! The Hollywood Quiz." SCEA will support Buzz! The Hollywood Quiz and Buzz! Jr.: Robo Jam with a media advertising campaign, full promotional support including in-store demonstrations retailer supported Social Gaming Area, dedicated point-of-purchase displays and merchandising support, broad-based public relations support, and an immersive and interactive Buzz! brand Web site at http://www.buzz-games.com. The independent Entertainment Software Rating Board (ESRB) has rated Buzz! The Hollywood Quiz "T" for "Teen" and rated Buzz! Jr.: Robo Jam "E" for "Everyone." For more information about the ESRB, please visit http://www.esrb.org.

About Sony Computer Entertainment America Inc. Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation(R) and PS one(R) game console, the PlayStation(R)2 computer entertainment system, the PSP(R) (PlayStation(R)Portable) handheld entertainment system, the ground-breaking PLAYSTATION(R)3 (PS3(TM)) computer entertainment system and its online and network services PLAYSTATION(R)Network and PLAYSTATION(R)Store. Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, the PS3 system and the PSP system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Everyone's Invited to Experience Xbox 360 as Microsoft Lowers Estimated Retail Price in Europe

With Estimated Retail Price Starting At €199.99/£159.99, Even More European Consumers Can Enjoy The Definitive High-Definition Gaming and Entertainment Experience

LONDON - Monday 10th March, 2008- Microsoft today announced it is lowering the estimated retail price (ERP) for its Xbox 360™ family of consoles in Europe. Now with an entry-level ERP of €199.99/£159.99, Xbox 360 is a mass market entertainment proposition with something to offer for every interest and budget.

From Friday, 14th March, Xbox 360, which includes a 20GB hard drive and one wireless controller, will have an ERP of €269.99/£199.99 – a saving of €80/£50 on the current ERP. The Xbox 360 Elite, which comes with a massive 120GB hard drive enabling consumers to store huge quantities of content downloaded from Xbox LIVE™ Marketplace as well as their own music, will have an ERP of €369.99/£259.99 – a saving of €80/£40. The Xbox 360 Arcade console, perfect for those wishing to make their first foray into the gaming and entertainment world of Xbox, will have an ERP of €199.99/£159.99 – a saving of €80/£20.

Xbox 360 is the number one next-gen console in EMEA, owning 42% of the market in terms of life-to-date revenue. Xbox 360 continues to enjoy the highest software attach rate of any game console in Europe with more than 7.0 games sold per console (PS3: 3.8; Wii 3.5) after 26 months on the market .

The new ERPs are part of Microsoft’s ongoing strategy to open up the ultimate in high-definition gaming and entertainment to an even wider audience, with an offering for everyone:

Best Choice for Families:
Xbox 360 grows as your family does, offering games and entertainment for every member of the family – from movies to games to music videos.

With over 150 3+ rated games and unparalleled parental controls, parents can feel good about their kids playing Xbox 360

Most Diverse Entertainment:
Xbox 360 offers great choice in high-definition entertainment

Xbox Live Video Store offers a wide variety of movies to download, both in HD and SD, enabling great entertainment in the living room at the press of a button

It’s easy to view and enjoy video and photos on Xbox 360 as well as connect wirelessly to share content with a Windows Media Center PC

The Best Games:
There will be over 1,000 games available on Xbox 360 by the end of the year, with something for every skill level, interest and taste.

New community games allow gamers to sample the best of indie games, providing innovative new ways to play and enjoy

Blockbuster franchises like Grand Theft Auto IV, with exclusive downloadable episodes on Xbox LIVE, and Rock Band make Xbox 360 the place to be this Spring

Xbox 360 exclusives for 2008 include Fable 2, Gears of War 2 and Too Human, setting new standards for next-generation gaming

“Xbox 360 is now mass market in Europe,” said Chris Lewis, Vice President, Microsoft Interactive Entertainment Business Europe. “We have reached and surpassed several key milestones that form part of our long term strategic plan to achieve critical mass in Europe; and our portfolio now offers the kind of mainstream entertainment experiences that secure wider appeal for Xbox 360. These factors allow us to execute on our strategy to widen the market for Xbox 360, as planned.

“We continue to offer intense, immersive gaming experiences for gamers – but now we’re priced in a way that will allow new consumers to find out for themselves why Xbox 360 is the ultimate in high-definition entertainment.” said Lewis. “History shows that €199/£159 is the price point where a console’s audience begins to expand, and with these new ERPs in place we’re ready to bring more consumers into the Xbox 360 world.”

###

About Xbox 360™
Xbox 360 is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox LIVE online gaming network and unique digital entertainment experiences that revolve around gamers. Xbox 360 has a catalogue of more than 160 high-definition games and is available in 37 countries. More information can be found online at http://www.xbox.com/xbox360.

About Xbox LIVE™
Xbox Live is the first and most comprehensive unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for people to find the friends, games and entertainment they want from the moment they power on their Xbox 360 system. Xbox Live connects millions of members across 25 countries to enjoy hundreds of multiplayer games, downloadable games via Xbox Live Arcade, free and premium playable game demos, music videos and TV shows as well as new game levels, characters and vehicles for all their favourite retail games
.