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> March 20, 2007

Sony reveals PS3 update features
EverQuest Anniversary announced
Godzilla DVDs announced
Cooking Mama heads for Wii
Theatre of War release dated

Sony Computer Entertainment Increases Functionality of PLAYSTATION(R)3 With Latest System Software Update

Folding@home Connectivity, Enhanced Downloading, Support for Bluetooth Peripherals Among Key New Features

FOSTER CITY, Calif., March 20 /PRNewswire/ -- Sony Computer Entertainment America (SCEA) today announced that the next regular system software update for the PLAYSTATION(R)3 (PS3(TM)) computer entertainment system (version 1.60) will be available March 22, delivering features such as Folding@home connectivity, enhanced downloading of content from the PLAYSTATION(R)Store, support for Bluetooth(R) keyboards and mice, and an optional full QWERTY on-screen keyboard for text entry.

Folding@home Beginning Thursday, PS3 users will be able to connect to Stanford University's Folding@home program, a distributed computing project aimed at understanding protein folding, misfolding, and related diseases, such as Alzheimer's, Parkinson's, and many cancers. Using the power of the Cell Broadband Engine(TM), the PS3 system can perform computer simulations for the Folding@home program 20-30 times faster than the average home PC. Once a PS3 system is updated to version 1.60, users can easily sign up to join the Folding@home program by clicking on the associated logo on the XMB(TM) (XrossMediaBar) under the Network icon. The user is then able to link to a distributed network of PS3s, conducting simulations and sending them back to a central computer at Stanford University for compilation and analysis. Additional details about Folding@home are available at http://www.scei.co.jp/folding/en/.

Enhanced Downloading Firmware version 1.60 delivers a more convenient process for downloading content to the PS3 from the PLAYSTATION Store. PS3 users will now be able to queue up to six downloads at one time. Progress of downloads can be easily tracked under a new Download Management menu under the XMB's Network icon. In addition, content will be able to be downloaded in the background while using some PS3 system features, such as accessing the XMB to display videos and photos from the system's hard drive, playing music, and browsing the Web. Please refer to http://www.us.playstation.com/ps3/network/updates for full information on this feature.

Text Entry and Web Browsing Firmware 1.60 also will support keyboards and mice enabled with Bluetooth wireless technology. Text entry is further expanded with the option to use a full QWERTY on-screen keyboard, in addition to the existing single tap keyboard. PS3 system's built-in Web browser will also be enhanced with the ability to zoom in to the optimal viewing size for the selected area of a Web page at the press of a button, as well as an optional tool for reducing flicker when the PS3 system is using interlaced video out (480i or 1080i).

Other Feature Upgrades

* Remote Play -- This feature, enabling you to access photos, videos, and music on your PS3 system's hard drive from a nearby PSP(R)(PlayStation(R)Portable) system, will be available for the 20GB configuration, when utilizing an external Wi-Fi router or local wireless access point. * Disc Auto-Start -- This new option under System Settings allows you to choose whether or not a disc should start automatically upon inserting the disc or turning on your PS3 system. * Blu-ray Disc Rewriteable (BD-RE) -- PS3 system can now playback BD-RE discs (version 3.0).

"PS3 is constantly evolving with new features that keep the system at the cutting edge, thus unlocking its full potential," said Peter Dille, senior vice president of marketing, SCEA. "This upcoming firmware update not only delivers capabilities that gamers are asking for, such as enhanced downloading, it also enables us to tap into the PS3 community for the Folding@home project, leveraging the power of PS3's technology and the ever-expanding reach of our user base to help researchers find cures for diseases." To install the latest system software on your PS3 system, you can select the System Update feature when your system is hooked up the Internet; use a PC to download the update data and transfer it to the PS3 system through storage media or a USB mass storage device; or install it using update data included on an upcoming game disc. Further details are available at http://www.us.playstation.com .

About Sony Computer Entertainment America Inc. Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation(R) and PS one(R) game console, the PlayStation(R)2 computer entertainment system, and the PSP(R) (PlayStation(R)Portable) system, and the ground-breaking PLAYSTATION(R)3 (PS3(TM)) computer entertainment system. Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one game console, the PlayStation 2 computer entertainment system and the PSP system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc. NOTE: "PlayStation," "PLAYSTATION," "PSP," "PS one" are registered trademarks and "PS3" and "XMB" are trademarks of Sony Computer Entertainment Inc.

Majesco Entertainment Serves Up a Tasty Treat as 'Cooking Mama: Cook Off' Ships for the Wii Console

EDISON, N.J., March 20 /PRNewswire-FirstCall/ -- Satisfying the appetite of fans everywhere, Majesco Entertainment Company (Nasdaq: COOL - News), an innovative provider of digital entertainment products and content, today announced that Cooking Mama: Cook Off for the Wii(TM) console has shipped to retailers nationwide. Developed by Office Create and licensed from Taito, Cooking Mama: Cook Off is a follow-up to the successful Nintendo DS(TM) game that launched in 2006. "We are very excited to bring a unique game like Cooking Mama: Cook Off to market," said Ken Gold, vice president of Marketing. "Using the Wii Remote as a universal kitchen tool is both intuitive and fun. Combine that functionality with the multiplayer cook off feature and the result is competitive entertainment for the entire family."

Cooking Mama: Cook Off is a compelling blend of mashing, slicing, chopping and stirring as players create 55 international recipes from 300 different ingredients using the Wii Remote as a master kitchen utensil. A multiplayer mode lets budding chefs cook off in competitive mini-games to determine who can cook the fastest with the fewest mistakes. In addition, real-time effects lend authenticity to creations and help players determine when food is cooked to perfection.

Cooking Mama: Cook Off is rated E for Everyone and now available for a suggested retail price of $49.99. A launch event for the game is being held Saturday, March 31, from 11 a.m. to 4 p.m. at the Nintendo World® store, 10 Rockefeller Plaza, New York City. An on site chef will be preparing snacks as gamers compete in a wide variety of in-game cooking challenges on interactive stations throughout the store. Contest winners will receive a copy of Cooking Mama: Cook Off for the Wii console and attendees can win additional prizes.

To view the game trailer and submit family recipes for your chance to win a limited edition, collectible Cook Off apron, visit http://www.cookingmamacookoff.com.

Big “G” is Back with the DVD Release of GHIDORAH, THE THREE-HEADED MONSTER and INVASION OF ASTRO-MONSTER

Classic Monster Movies Available on DVD June 5th

New York, NY (March 19, 2007) On June 5th, Classic Media and Genius Products will release two more classic Godzilla movies on DVD, Ghidorah, the Three-Headed Monster and Invasion of Astro-Monster (originally titled Godzilla vs. Monster Zero in the U.S.). Each title includes both the original Japanese and US versions of films. Available for the first time, both Ghidorah, The Three-Headed Monster and Invasion of Astro-Monster will have a suggested retail price of $19.93 each.

Ghidorah, the Three-Headed Monster

Ghidorah, the Three-Headed Monster mixes giant-monster action, paranormal mystery and James Bond-style intrigue for one of the most exciting and beloved entries in Toho’s long-running Godzilla series. Classic Media presents the film in both the original Japanese-language version (1964) in glorious Toho Scope, and the re-edited U.S. version (1965).

A prophetess from Venus foretells cataclysmic disasters! Godzilla, Mothra and Rodan reappear in Japan, wreaking havoc! A giant meteor crashes into the mountains and the three-headed, fire-spitting space dragon King Ghidorah emerges! As the Venusian’s prophecies come true, assassins from a tiny Asian kingdom hunt her down, while the Earth monsters must decide whether to settle their petty differences and join forces against the extraterrestrial enemy!

Ghidorah, the Three-Headed Monster Bonus Features:

Audio Commentary by David Kalat Eiji Tsuburaya Biography featurette Original Japanese Trailer Poster Slide Show Image Gallery

Invasion of Astro-Monster aka Godzilla vs. Monster Zero

Aliens from Planet X borrow our monsters for a little extermination project, but they’ve got something else up their sleeves: world domination! Using mind-control technology, these vinyl-and-sunglasses wearing spacemen turn Godzilla, Rodan and King Ghidorah loose in Japan, demanding Earth’s surrender! It’s up to American astronaut F. Glenn, his galaxy-trotting buddy Fuji, and nerdy inventor Tetsuo to break the aliens’ hold on the monsters and save our planet from certain doom.

Invasion of Astro-Monster represents the pinnacle of Toho’s monster cinema, with an all-star cast featuring Nick Adams (The Rebel), Akira Takarada (the original GODZILLA) and Kumi Mizuno as alien temptress Namikawa, plus a cavalcade of amazing retro-riffic special effects. The original, un-cut Japanese version was released in 1965. The English-dubbed, US version was released in 1970 as Godzilla vs. Monster Zero.

Invasion of Astro-Monster/Godzilla vs. Monster Zero Bonus Features:

Audio Commentary by Stuart Galbraith IV Tomoyuki Tanaka Biography featurette Original Japanese Trailer Poster Slide Show Image Gallery

For more information, check out www.godzillaondvd.com, or, for images, log onto:

The Stage is set! Theatre of War Release Date announced 1C and Battlefront.com are thrilled to announce the official release date for Theatre of War, the much anticipated World War Two real-time strategy game by the creators of IL-2 Sturmovik and the makers of Combat Mission!

Theatre of War will be released worldwide on April 19, 2007. The game is not sold in stores due to Battlefront's "independent publisher" policy, and is available directly from www.battlefront.com with several purchase options:

- digital download for $45

- mail delivery for $45 plus S&H

- both immediate download AND mail delivery for $55 plus S&H

All mail orders are shipped out of Battlefront's two warehouses located in the US and in Ireland, Europe.

Pre-orders will be opening later this week with an extra $10 savings, and a free downloadable Gold demo is planned for early April.

Localized versions of Theatre of War are already in the making for Spain, Italy and France, and WILL be released in stores in those countries by Battlefront's partner distributors.

EVERQUEST® THE ANNIVERSARY EDITION ANNOUNCED BY SONY ONLINE ENTERTAINMENT AS EVERQUEST® CELEBRATES ITS 8TH BIRTHDAY

EverQuest® The Anniversary Edition includes all expansions ever created for EverQuest® making it the largest compilation of MMO expansions ever

SAN DIEGO, CA – March 19, 2007 – Sony Online Entertainment LLC (SOE), a global leader in the online games industry, today announced EverQuest® The Anniversary Edition, a new compilation collection for the Massively Multiplayer Online Role-Playing Game (MMORPG), EverQuest. EverQuest The Anniversary Edition will only be available at participating retail locations and is scheduled for release on April 23, 2007, for the suggested retail price of US$19.99.

“After eight successful years of EverQuest, we wanted to celebrate with the release of a very special Anniversary Edition, which consists of all the expansions ever created for EverQuest, including the most recently released expansion: The Buried Sea,” said Clint Worley, Producer for EverQuest. “The Anniversary Edition is not only chock-full of content, but priced to allow players both old and new to join in the online experience known as EverQuest.”

Coinciding with the anniversary celebration, for a month starting on March 16th, EverQuest will be treating players to new in-game content including dozens of Luclin Fabled NPCs, a new scavenger hunt for players of all levels, and the return of the Fabled fiends of years past.

“EverQuest continues to provide players with a massive amount of content, more than any other MMO in the market, and is still continuing to grow, eight years later,” said Michael Lustenberger, Vice President of Marketing, Sony Online Entertainment.

About EverQuest The Anniversary Edition

EverQuest The Anniversary Edition is a compilation of eight years of content. Players can adventure online in worlds populated by hundreds of thousands of other players as they journey across massive continents filled with vast dungeons, eerie crypts and mysterious underwater landscapes. They are able to choose from 16 unique races and 16 distinct classes, including the recently created Drakkin race, a race formed of a dragon breed. With more than 375 zones to explore and more than 50,000 items to earn and collect both magical and mundane, including artifacts of great power, characters can shape the universe in EverQuest.

Latest Expansion Features from EverQuest The Buried Sea

Ship-to-Ship Combat – Cross the plank and fight for your life on the open seas as you raid pirate vessels! Two Paths of Advancement – Battle pirates on the open seas or dive deep beneath the sea to Katta Castrum, lost stronghold of the Combine Empire. New Missions – Take your group through more than 60 challenging new missions ranging from defending merchant vessels against marauding pirates to uncovering the secrets behind the combine city and the danger that threatens it! Guild Banners – Design a guild emblem and display it with pride! Upgrade your banner to grant your guild special abilities and plant it on the field of battle so your fellow guild members can teleport directly to it! Fellowships – Get together with a group of your closest friends and start your own fellowship! You can join in a common chat channel, gain the ability to create a campfire that can help you in your adventures, and get a token that will let you quickly travel to your other fellowship members. Energeian Items – Utilizing ancient Combine technology, gain access to a new inventory slot that can be fitted with an Energeian power source and armor that can tap into the energy held within! The armor gains power based on the type of energy in the power source, so you can quickly customize the effects of your armor by changing the power source!


> March 16, 2007

Castlevania Symphony for Xbox Live
"Halo 3" Editions announced


A “Halo 3” for Everyone: Three Editions of 2007’s Most Anticipated Video Game Are Coming This Fall

First details emerge, including the ultra-collectible Legendary Edition, complete with documentaries, behind-the-scenes footage, developer commentaries, rare art and more.

Microsoft Game Studios and Bungie Studios today confirmed the first exciting details of the three editions of this year’s most anticipated video game release, “Halo® 3.” Gamers will have their choice of Standard Edition, Limited Edition and the ultimate collector’s item, the Legendary Edition.

The Legendary Edition ($129.99 U.S. ERP*) will be released in limited quantities and arrive in a highly collectible Spartan helmet case that no hardcore “Halo” fan should be without, along with two bonus disks full of supplemental content. The first disk will provide exclusive, behind-the-scenes footage and videos, including a high-definition “Making of ‘Halo 3’” documentary showcasing the Bungie team and its effort to create the most anticipated title in the industry’s history; numerous high-definition featurettes documenting the creative design processes involved in developing the game; and even a look at some early game concepts and their evolution through the game’s development. The disk will also include an audio-visual calibration tool, never before seen on a video game and custom designed by the “Halo 3” graphics and audio team to make the most of fans’ high-definition home theaters, for the ultimate “Halo 3” and Xbox 360™ audio and video performance.

The second bonus disk, an exclusive to the Legendary Edition, will include completely remastered cinematic material from “Halo: Combat Evolved” and “Halo 2,” supplemented with developer commentaries, to provide a refresher course on the thrilling “Halo” story so far, and a featurette documenting a day in the life at Bungie. Exclusive content from the creative minds behind Machinima artists “Red vs. Blue” and “This Spartan Life” will also be included.

Finally, fans who purchase the Legendary Edition will receive an illuminating collection of original “Halo 3” storyboard art from artist Lee Wilson, depicting key moments and pivotal scenes from the epic cinematic production of “Halo.”

The Limited Edition ($69.99 U.S. ERP*) will also include a bounty of extras. Within a sleek metal collector’s case, gamers will also receive the first bonus disk found in the Legendary Edition, as well as a special “Halo” fiction and art book. A must-have for “Halo” collectors and a source of invaluable and exclusive information, the piece is an elaborate and compelling guide to the species and factions that inhabit the worlds of the “Halo” universe, with never-before-seen art and story elements that expand and illustrate the depth and breadth of the “Halo” fiction.

And for those who crave nothing more than the highly anticipated third chapter to one of the greatest gaming trilogies, the Standard Edition ($59.99 U.S. ERP*) will consist of the “Halo 3” game.

“Halo 3” represents the third chapter in the “Halo” trilogy, a Marvel Entertainment Inc. graphic novel series, apparel and more.

About Bungie Studios

Bungie Studios was founded in 1991 with two goals: to develop games that combine brilliant technology, beautiful art, intelligent stories and deep gameplay, and then sell enough of those games to achieve its real goal of total world domination. Over the past 10 years it has produced games such as the “Marathon Trilogy” and the first two “Myth” games, hailed as classics by critics and gamers around the world. Bungie’s “Halo” franchise is an international award-winning action title that has grown into a global entertainment phenomenon, selling more than 14.7 million units worldwide, logging over 800 million hours of multiplayer action on Xbox Live and spawning action figures, books, a graphic novel, apparel, an upcoming film adaptation and more. Bungie is currently at work on “Halo 3,” which represents the third chapter in this “Halo” trilogy and is slated for release in 2007. More information on Bungie can be found at http://www.bungie.net.

About Microsoft Game Studios

Microsoft Game Studios is a leading worldwide publisher and developer of games for the Xbox® and Xbox 360 video game systems, the Microsoft® Windows® operating system and online platforms. Comprising a network of top developers, Microsoft Game Studios is committed to creating innovative and diverse games for Windows (http://www.microsoft.com/games), including such franchises as “Age of Empires®,” “Flight Simulator” and “Zoo Tycoon®”; Xbox and Xbox 360 (http://www.xbox.com), including such games as “Gears of War” and franchises such as “Halo,” “Fable®,” “Project Gotham Racing®” and “Forza Motorsport™”; and MSN® Games (http://www.games.msn.com), the official games channel for the MSN network and home to such hits as “Bejeweled” and “Hexic®.”

*Prices stated are estimated retail prices; actual retailer prices may vary.

Microsoft, Halo, Xbox 360, Xbox LIVE, Xbox, Windows, Age of Empires, Zoo Tycoon, Fable, Project Gotham Racing, Forza Motorsport, MSN and Hexic are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

This Xbox Live Arcade Wednesday, “Castlevania: Symphony of Night,” makes its next-gen debut.

Journey Into the Darkness With “Castlevania: Symphony of Night” on Xbox Live Arcade

Celebrate more than two decades of the Castlevania franchise by reliving (or experiencing for the first time) one of the series’ most highly regarded games. The legendary 2D side-scrolling action adventure game from Konami Digital Entertainment, “Castlevania: Symphony of Night,” will be available for download on Xbox Live Arcade for Xbox 360 beginning Wednesday, March 21 at 0900 GMT (2 a.m. PDT).

The Castlevania franchise is well known for delivering exceptional quality in all elements that make a great game – story, music, level design, character development, gameplay and controls. In “Castlevania: Symphony of Night,” the 12th iteration of the series, gamers take on the role of Alucard, the half-vampire son of the blood-drinker Dracula, as he ventures into his infamous father’s foreboding castle. Along the way, Alucard must collect items, weapons and armor to defeat the powerful boss monsters that block access to key areas of the castle.

“Castlevania: Symphony of Night” is the first full console classic to appear on Xbox Live Arcade and offers dozens of hours of non-linear action RPG gameplay. “Castlevania: Symphony of Night” will be available worldwide for 800 Microsoft Points and is rated T for Teen (Animated Blood and Violence).

Game Features

Play the original version of the game or experience it in enhanced mode with improved graphics and modernized audio and sound effects New native widescreen and high-definition support Earn up to 12 Achievements and 200 Gamerscore points

March 15, 2007

Crayola games hit DS
PS3 goes to Stanford
College Hoops got next

Sony Computer Entertainment Joins Stanford University Folding@Home Program to Further Medical 

TOKYO and FOSTER CITY, Calif., March 15, 2007 – Sony Computer Entertainment Inc. (SCEI) today announced that PLAYSTATION®3 (PS3™) computer entertainment systems will have the capability to connect to Stanford University's Folding@home program, a distributed computing project aimed at understanding protein folding, misfolding and related diseases. Folding@home is leveraging PS3's powerful Cell Broadband Engine™ (Cell/B.E.) – and what will be an even more powerful distributed supercomputing network of PS3 systems – to help study the causes of diseases such as Parkinson's, Alzheimer's, cystic fibrosis and many cancers.

Because the process of folding proteins is so complex, computers are used to perform simulations to study the process. Since these simulations can take up to 30 years for a single computer to complete, Folding@home enables this task to be shared among thousands of computers connected via the network, utilizing distributed computing technology. Once the data is processed, the information is sent back via the Internet to the central computer.

The Cell/B.E. processor inside each PS3 is roughly 10 times faster than a standard mainstream chip inside a personal computer (PC), so researchers are able to perform the simulations much faster, speeding up the research process.

"Millions of users have experienced the power of PS3 entertainment. Now they can utilize that exceptional computing power to help fight diseases," said Masayuki Chatani, Corporate Executive and CTO Computer, Sony Computer Entertainment Inc. "In order to study protein folding, researchers need more than just one super computer, but the massive processing power of thousands of networked computers. Previously, PCs have been the only option for scientists, but now, they have a new, more powerful tool—PS3."

"We're thrilled to have SCE be part of the Folding@home project," said Vijay Pande, Associate Professor of Chemistry at Stanford University and Folding@home project lead. "With PS3 now part of our network, we will be able to address questions previously considered impossible to tackle computationally, with the goal of finding cures to some of the world's most life-threatening diseases."

With the latest system software update expected to become available at the end of March, the Folding@home icon will be added to the Network menu of the XMB™ (XrossMediaBar). PS3 users can join the program by simply clicking on the Folding@home icon or can optionally set the application to run automatically whenever PS3 is idle (*1).

Starting with Folding@home, SCE will continue to support distributed computing projects in a wide variety of academic fields such as medical and social sciences and environmental studies throughout the use of PS3 and hopes to contribute to the advancement of science.

(*1) To run the application automatically in idle state, PS3 must be connected to the network with both the main power switch and power button turned on. Option setting must also be changed as this automatic feature is off at default.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) system, and the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, the PSP system and the PS3 system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

Visit us on the Web at http://www.playstation.com

“PlayStation”, “PLAYSTATION”, “PSP,” “PS one” are registered trademarks and “PS3”, “Cell Broadband Engine” and “XMB” are trademarks of Sony Computer Entertainment Inc.

Color Me Adventurous! Crave Announces Partnership with Crayola® Crayola Game Coming to Nintendo DS(tm) 

Newport Beach, Calif.— Mar 14, 2007 Crave Entertainment, a leading publisher of console videogames, announced today that it will partner with Crayola® to bring the company’s much-loved crayons to Nintendo DS(tm) screens.

Set in exciting locations around the globe, Crave Entertainment’s upcoming Crayola game will lead players on a colorful romp to find hidden treasure. Armed only with a treasure map and Crayola crayons, players can draw and color their way through challenging obstacles and exciting mini-games to complete quests and discover the treasure.

“Crayola crayons are an integral part of American childhood,” said Mark Burke, senior vice president of product planning and business development for Crave Entertainment. “We’re honored to be partnering with a company that has been synonymous with childhood creativity for more than a century to bring a classic piece of American culture to an entirely new medium. Since its inception in 1903, the Crayola brand has grown into one of the most respected and recognizable brands in the consumer marketplace. Today consumers equate the brand with color, fun, quality and development--all the characteristics that are reinforced in their growing product line which includes crayons, markers, colored pencils, paints, modeling compounds and craft and activity products for use in schools and homes. The brand has come a long way since the first box of 8 Crayola crayons made its debut in 1903. Currently the company makes more than 100 different crayon colors as well as an array of materials to stimulate children's creative development -- while having fun!

About Crave Entertainment

Based in Newport Beach, California, Crave Entertainment is a subsidiary of Handleman Company. Crave, a publisher of videogame entertainment products creates games for the major console platforms including PSP® (PlayStation®Portable) system, Nintendo DS(tm), Game Boy® Advance, Nintendo GameCube(tm), Wii(tm), the PlayStation® game console, PlayStation®2 computer entertainment system, the Xbox® video game system from Microsoft and the Xbox 360(tm) video game and entertainment system from Microsoft. For more information about Crave Entertainment, please visit www.cravegames.com.

2K Sports Announces College Hoops 2K7, the Only College Basketball Title for the PLAYSTATION®3 System, Now Available

New York, NY – March 14, 2007 – 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today that College Hoops 2K7, the #1 selling college basketball video game this holiday and the best-rated college basketball video game franchise three years running*, is now available in stores across North America for the PLAYSTATION®3 computer entertainment system.

“We're thrilled to deliver the first and only college basketball video game for the PLAYSTATION 3 system," said Greg Thomas, president of Visual Concepts, a 2K Sports studio. “The excitement for college basketball is at its annual high - great timing for College Hoops 2K7 for the PLAYSTATION 3 system, which delivers the most authentic and captivating college basketball video game experience anywhere.”

College Hoops 2K7 brings the pageantry and excitement of college basketball with Signature Style animations and the award-winning Shot Stick shooting feature. College Hoops 2K7 on the PLAYSTATION 3 system introduces the all-new tilt control free throw shooting feature utilizing the SIXAXIS™ wireless controller. By tilting the SIXAXIS wireless controller to shoot the ball from the foul line, players will be able to experience the motion of sinking free throws.

College Hoops 2K7 for the PLAYSTATION 3 system also includes seamless online play. With comprehensive league features, expansive stat tracking, amazing college atmosphere, and multiplayer gameplay for up to ten players, College Hoops 2K7 for the PLAYSTATION 3 system delivers an unmatched online college basketball video game experience.

Featuring cover athlete and J.J. Redick, former star player for the Duke University Blue Devils, College Hoops 2K7 is rated E for Everyone and is available now for the PLAYSTATION 3 and the PlayStation®2 computer entertainment systems, and the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft.

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