New PLAYSTATION(R)3 Firmware Update Adds PS3(TM) Remote Start Via PSP(R) and New Information Board That Delivers PLAYSTATION News Updates Directly to the XMB(TM) Screen

Other New Upgrades Include the Ability to Use Customized XMB Themes, Build Photo and Music Playlists, and the Creation of New PLAYSTATION(R)Network Category Icon

FOSTER CITY, Calif., Nov. 7 /PRNewswire/ -- Sony Computer Entertainment America (SCEA) today announced that the next system software update for PLAYSTATION(R)3 (PS3(TM)) computer entertainment system, firmware version 2.00, will be available on Thursday, Nov. 8, and will add several features that enhance the user experience. Firmware 2.00 will deliver exciting new features such as Remote Start, which upgrades the Remote Play feature by enabling users to turn on a PS3 system remotely with their PSP(R) (PlayStation(R)Portable) system from an Internet hotspot, and a new Information Board, where users will find the latest PlayStation(R) news and updates in a scrolling window on the XMB(TM) (XrossMediaBar) menu screen. Other new features include the addition of custom themes that personalize the XMB interface, the ability to build music and photo playlists, and the creation of a PLAYSTATION(R)Network category on XMB. "PLAYSTATION 3 is constantly evolving and this latest firmware is a great example of how we can make existing features such as Remote Play even more user-friendly. We're also delivering entirely new offerings that increase our touchpoints with consumers through the new Information Board," said Eric Lempel, director, PLAYSTATION Network Operations, SCEA. "These types of updates show the value of PS3 goes beyond your initial purchase, and we're continuing to evaluate new technology upgrades and consumer interests to develop future firmware updates throughout PS3's lifecycle."

Remote Start Since May 2007, the Remote Play feature has enabled users to stream photos, videos, and music stored on their PS3 hard drive or PC onto a PSP system, whenever their PSP system is connected to a wireless Internet access point (or hotspot). Consumers have also been able to use PS3 system as a gateway to remotely access media files stored on their PC with their PSP system, all through PS3's Digital Living Network Alliance (DLNA) capability. Now users no longer have to leave their PS3 system on when they leave home, as the new firmware update adds Remote Start, allowing a PSP system to remotely turn on a PS3 system from a hotspot. Once they're done using Remote Play, users can also turn off their PS3 with their PSP. This delivers greater flexibility to the Remote Play feature and makes accessing media files on-the- go easier than ever.

Information Board A new Information Board enables SCEA to communicate directly with PS3 users, delivering information to XMB on a regular basis about new content added to PLAYSTATION(R)Store, software releases, hardware news, firmware details and other updates. The Information Board consists of a window on the upper right corner above the XMB that scrolls through the headlines of each item. Users can read the entire "story" or update by clicking on the Information Board icon under the Network category. Some Information Board updates will include a Web site link for more information, which the user can click on to view using PS3 system's browser. Moving forward, the Information Board will be a valuable communications tool that allows SCEA to push real-time news and updates to PS3 owners. Users can turn the scrolling window on or off by clicking on the Information Board icon under the Network category and changing the setting.

Other Feature Upgrades -- Custom themes -- Users can now personalize their XMB by choosing custom themes, which change wallpapers and icons at one time. A variety of themes will be available for download from PLAYSTATION Store and http://www.playstation.com, including themes related to specific titles or franchises. Users can also create their own themes and share them with their friends. Instructions on how to build personalized themes will be posted soon on http://www.playstation.com. -- Music and photo playlists -- Users can now create playlists for photos and music stored on their PS3 system. This new feature makes it simple to create personalized soundtracks of favorite songs or share slideshows of favorite photos, all grouped according to the user's preference. -- PLAYSTATION Network category -- A PLAYSTATION Network category icon has been added to XMB, where users will now access PLAYSTATION Store and Account Management settings. PLAYSTATION Network continues to evolve and this dedicated category reflects SCEA's focus on current PLAYSTATION Network offerings, primarily PLAYSTATION Store, and several new initiatives planned for the future. The current Network category icon will continue to include the Remote Play feature, Internet browser, Folding@home(TM), and online instruction manuals.

To install the latest system software on your PS3 system, you can select the System Update feature when your system is connected to the Internet; use a PC to download the update data and transfer it to the PS3 system through storage media or a USB mass storage device; or install it using update data included on an upcoming game disc. Further details are available at http://www.playstation.com.

About Sony Computer Entertainment America Inc. Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation(R) and PS one(R) game console, the PlayStation(R)2 computer entertainment system, the PSP(R) (PlayStation(R)Portable) handheld entertainment system, the ground-breaking PLAYSTATION(R)3 (PS3(TM)) computer entertainment system, and its online and network services, the PLAYSTATION(R)Network and PLAYSTATION(R)Store. Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, the PSP system and the PS3 system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

"PlayStation," "PLAYSTATION," "PSP," "PS one" are registered trademarks and "PS3" and "XMB" are trademarks of Sony Computer Entertainment Inc.

Countdown Begins for Launch of “Mass Effect” with Exclusive Debut of TV Spot, SCI FI Channel Special, Micro-Site and Official Soundtrack

Microsoft, Yahoo! and SCI FI Channel celebrate the upcoming release of the holiday’s most anticipated new action role-playing game with two weeks of exclusive special programming and events

As the Nov. 20 launch date for “Mass Effect” for Xbox 360 draws nigh, the threat of an alien rogue force looms ever closer. To help unlock some of the secrets and mysteries of the vast universe in the highly-anticipated action RPG, Microsoft and Yahoo! will debut the exclusive television trailer for the upcoming game on Thursday, Nov. 8. On Monday, Nov. 12, the SCI FI Channel and Microsoft will continue its countdown for the retail release of “Mass Effect” by premiering the all-new, two-hour extended episode of “Battlestar Galactica: Razor” in select movie theaters. For those lucky enough to attend the Seattle premiere, Jamie Bamber, who plays Apollo in “Battlestar Galactica,” and show creator and executive producer Ronald D. Moore will be in attendance.

On Tuesday, Nov. 20, the SCI FI Channel will celebrate the launch of “Mass Effect” with the debut of a 30-minute special entitled “Sci vs. Fi: Mass Effect.” Scheduled to air at 11 p.m. Eastern and Pacific, the special will feature more in-depth information about the game, exclusive interviews and exciting behind-the scenes footage.

In conjunction with the special, fans are encouraged to go to http://www.scifi.com/masseffect to find all the show times and sign up for the “Mass Effect” sweepstakes, starting Nov. 13, for a chance to win the coveted limited collector’s edition of “Mass Effect.”

Also fueling anticipation for the game is the new “Mass Effect” micro-site on Xbox.com, which launched today at http://www.xbox.com/masseffect. The micro-site offers a wealth of “Mass Effect” content in one convenient portal, including the latest news and events on the game, as well as screenshots and special promotional items that no space traveling enthusiast should be without. Music fans will also find the “Mass Effect” Original Game Soundtrack, now available for presale and at retailers on Nov. 20.

From the creators of the critically-acclaimed “Star Wars: Knights of the Old Republic” and “Jade Empire” comes an epic space saga exclusively for the Xbox 360 that spans the entire galaxy. Combining a rich and engaging narrative with intense sci-fi tactical combat, “Mass Effect” features an immersive and cinematic gameplay experience rarely seen before in video games.

For additional information on “Mass Effect,” please visit http://masseffect.bioware.com. “Mass Effect” is rated “M” for Mature.

About BioWare

BioWare Corp. is an electronic entertainment company which develops computer, console, handheld and online video games focused on rich stories and memorable characters. Since 1995, BioWare has created some of the world's best-selling titles including the award-winning Baldur's Gate™ and Neverwinter Nights™ series, as well as the 2003 Game of the Year, Star Wars®: Knights of the Old Republic™. Original BioWare-created IPs include the 2005 RPG of the Year, Jade Empire™, with next-generation titles Mass Effect™ and Dragon Age™ currently in development. Mass Effect will ship to retailers globally in November, 2007. The game has received more than 50 awards, including the 2007 Game Critics Awards for “Best Console Game” and “Best RPG” at the Electronic Entertainment Expo. With studios in Edmonton, Canada, and Austin, Texas, BioWare is also hard at work on a new title for the Nintendo DS™ based on Sonic the Hedgehog, as well as several unannounced projects including a massively multiplayer online game. For more information on BioWare, visit www.bioware.com.

*BioWare, BioWare Corp., Mass Effect, Dragon Age and Jade Empire are trademarks or registered trademarks owned by BioWare Corp. in the U.S. and other countries. All other trademarks and copyrights are the property of their respective owners. All rights reserved.

About Microsoft Game Studios

Microsoft Game Studios is a leading worldwide publisher and developer of games for the Xbox® and Xbox 360 video game systems, the Windows® operating system and online platforms. Comprising a network of top developers, Microsoft Game Studios is committed to creating innovative and diverse games for Windows (http://www.microsoft.com/games), including such franchises as “Age of Empires®,” “Flight Simulator” and “Zoo Tycoon®”; Xbox and Xbox 360 (http://www.xbox.com), including such games as “Gears of War” and franchises such as “Halo,” “Fable®,” “Project Gotham Racing®” and “Forza Motorsport®”; and MSN® Games (http://www.games.msn.com), the official games channel for the MSN network and home to such hits as “Bejeweled” and “Hexic®.”

UBISOFT ANNOUNCES THAT THREE "MY COACH” GAMES HAVE SHIPPED TO STORE SHELVES

My Word Coach, My Spanish Coach and My French Coach Teach Players Vocabulary and New Language Skills

SAN FRANCISCO — November 6, 2007 — Today Ubisoft, one of the world's largest video game publishers, announced that My Word Coach (Wii(TM) and Nintendo DS(TM) systems), My Spanish Coach and My French Coach (Nintendo DS) have all shipped to retail stores. The "My Coach” series of games allows players to improve themselves and learn in an interactive and stimulating way, while having fun at the same time.

My Word Coach, developed under the guidance of a linguist, is a game that anyone can play to improve vocabulary and increase confidence in verbal expression. The game consists of a variety of training exercises, four "Coach” personalities and a database of more than 16,800 words to master. My Word Coach helps players in a number of ways in their daily lives, whether it's writing an email, interviewing for a job or taking a test.

My Word Coach features include: • Robust catalogue of definitions: With a dictionary of over 16,800 words to master, players will never run out of fun. • Adaptable lessons for all skill levels: Activities are customized depending on each player's abilities, making My Word Coach a game for everyone! • Multiplayer mode: Players can challenge their friends to a vocabulary competition using one of five multiplayer games – such as Safecracker and Cereal Letter.

My Spanish Coach and My French Coach for Nintendo DS teach players the basics of word use, grammar and construction of phrases through fun and easy-to-play mini-games. Designed under the guidance of Spanish and French teachers, the games are equipped with over 1,000 interactive lessons, complete with almost 10,000 words and 400 phrases to master.

My Spanish/French Coach features include: • Interactive lessons: Tutorials cover almost 10,000 words and 400 phrases, providing students with a comprehensive tool to language mastery. • Traveler's guide: With the ability to search for phrases by list, category or keyword, players won't find themselves at a loss for words anymore. • Pronunciation tests: Players can use the DS' built-in microphone to strengthen their speaking skills.

My Word Coach for the Wii has a MSRP of $49.99 and My Word Coach, My Spanish Coach and My French Coach, all for the Nintendo DS, have MSRPs of $29.99.

About Ubisoft Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 21 countries and sales in more than 50 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. Ubisoft generated sales of 680 million Euros for the 2006-07 fiscal year. To learn more, please visit www.ubisoftgroup.com or www.mycoachgames.com.

© 2007 Ubisoft Entertainment. All Rights Reserved. Ubisoft, Ubi.com, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Nintendo DS and Wii are trademarks of Nintendo. © 2006 Nintendo.

> November 6, 2007


> November 6, 2007

SOCOM: Tactical Strike hits PSP
Classic teams hit College Hoops
World Heroes sets PS2 return
Gears of War smashes Windows

SNK PLAYMORE USA Announces World Heroes Anthology for PlayStation®2 system 

Wall, NJ -- Nov. 6, 2007 -- SNK PLAYMORE USA CORPORATION, the U.S. publishing arm of the SNK PLAYMORE CORPORATION, today announced WORLD HEROES ANTHOLOGY for the PlayStation®2 computer entertainment system.

WORLD HEROES ANTHOLOGY is a complete compilation of the WORLD HEROES series, one of SNK PLAYMORE CORPORATION's most popular 2D-fighting series. Included in the collection are WORLD HEROES, WORLD HEROES 2, WORLD HEROES 2 JET and WORLD HEROES PERFECT.

In WORLD HEROES ANTHOLOGY, players battle through history in a tournament facilitated by a time machine, so many of the game's dozens of characters are based on actual historical figures. WORLD HEROES ANTHOLOGY includes hand-to-hand combat as well as weapons-based fighting, and super-human abilities allow characters to perform powerful special attacks. "WORLD HEROES ANTHOLOGY puts a twist on the tried-and-true 2D-fighter formula," said Ben Herman, president of SNK PLAYMORE USA CORPORATION. "The time-travel element allows for the inclusion of characters inspired by figures ranging from ancient philosophers to modern-day athletes."

WORLD HEROES ANTHOLOGY will be available for the PlayStation®2 system in spring 2008.

About SNK PLAYMORE USA CORPORATION

Headquartered in Osaka, Japan, SNK PLAYMORE CORPORATION (SNK) develops, publishes and distributes interactive entertainment software in Japan, North America, Europe and Asia. Founded in 1978, SNK is one of the largest privately held interactive entertainment content providers in the world. Known for such franchises as THE KING OF FIGHTERS, METAL SLUG, and SAMURAI SHODOWN SNK continues to be an industry leader by focusing on their rich arcade history. More information on SNK PLAYMORE CORPORATION can be found at www.snkplaymore.co.jp SNK PLAYMORE USA is a wholly owned subsidiary of SNK PLAYMORE CORPORATION with offices in Wall, NJ. It handles operations in North America including publishing, marketing, development and localization. More information on SNK PLAYMORE USA can be found at www.snkplaymoreusa.com

Michael Meyers PR Michael Meyers email: michael@mmpr.com phone: 925.551.8080

Locust Horde Shudders as “Gears of War®” for Windows Releases to Retailers

Critically hailed and wildly popular Xbox 360 blockbuster arrives on Windows and will be on store shelves this week.

Microsoft Game Studios announced today that the eagerly-awaited “Gears of War” for Windows (Windows XP/Windows Vista) has shipped to retailers worldwide and will be in stores this week. After launching exclusively for the Xbox 360 last November, “Gears of War” is now bringing the fight to Windows, featuring five new campaigns, new multiplayer modes and full Games for Windows – LIVE support for online multiplayer gameplay sessions.

With the Xbox 360 version of the game selling more than 4 million copies to date, “Gears of War” has been lauded by critics for its gripping campaign and fast-paced multiplayer action. Windows gamers can look forward to the “Gears of War” experience for the very first time, and will get to choose between doing battle via mouse and keyboard, or using the Windows-enabled Xbox 360 controller. From renowned developer Epic Games, “Gears of War” for Windows will engage gamers in hyper-realistic combat, allowing players to fight for survival against the Locust Horde, a nightmarish race of creatures that surface from the bowels of the planet.

In addition to retaining all of the content from its Xbox 360 counterpart and all previously released downloadable content (seven multiplayer maps and the Annex game mode), “Gears of War” for Windows will feature exciting original content, all-new Achievements to unlock and ultra-high resolution visuals, including support for DirectX 10. Five new campaign chapters expand upon the riveting story (including an epic battle with the fearsome Brumak), and the action-packed multiplayer offering is bolstered with three exclusive multiplayer maps, a “King of the Hill” game type and Games for Windows – LIVE support to deliver online matchmaking for LIVE members. A new game editor will allow users to develop an unlimited number of user-created levels with complete access to the Unreal® Engine 3 Editor.

Players can get their hands on “Gears of War” for Windows for the estimated retail price of $49.99 in the U.S. “Gears of War” for Windows is rated “M” for mature audiences ages 17 years and older. For more information, please visit http://gearsofwar.com/news/.

About Epic Games

Epic Games, Inc., based in Cary, NC and established in 1991, develops cutting-edge games and game engine technology for PC and console. The company has created multiple million-selling, award-winning titles in their Unreal series and their latest game, Gears of War, broke sales records on Xbox 360 selling more than 3 million copies worldwide in the first ten weeks and awarded overall Game of the Year for 2006 by the Academy of Interactive Arts & Sciences, Game Developers Choice Awards, GameSpot, GamePro and many others. Epic is also responsible for the Unreal Engine, which is the underlying technology for a wide range of games including Console Game of the Year winner "Tom Clancy's Splinter Cell " by Ubisoft; PC Gamer's Game of the Year "Deus Ex" from Ion Storm/Eidos; "America's Army: Special Forces" by the United States Army; and "Harry Potter and the Sorcerer's Stone" (PC) by Electronic Arts. Epic's Unreal Engine 3 is the current holder, and three-time consecutive winner, of Game Developer magazine's Front Line award for Best Game Engine. Epic Games was also awarded Studio of the Year at the 2006 Spike TV Video Game Awards and Developer of the Year by Official Xbox Magazine. Additional information about Epic can be obtained through Epic's Web site at www.epicgames.com

About Microsoft Game Studios

Microsoft Game Studios is a leading worldwide publisher and developer of games for the Xbox® and Xbox 360 video game systems, the Windows® operating system and online platforms. Comprising a network of top developers, Microsoft Game Studios is committed to creating innovative and diverse games for Windows (http://www.microsoft.com/games), including such franchises as “Age of Empires®,” “Flight Simulator” and “Zoo Tycoon®”; Xbox and Xbox 360 (http://www.xbox.com), including such games as “Gears of War” and franchises such as “Halo,” “Fable®,” “Project Gotham Racing®” and “Forza Motorsport®”; and MSN® Games (http://www.games.msn.com), the official games channel for the MSN network and home to such hits as “Bejeweled” and “Hexic®.”

About Games for Windows

Microsoft Windows is the most popular operating system in the world for games, delivering the widest range of titles, the most gaming hardware choices, and advanced gaming technology for players of all types. With Windows as the cornerstone, the Games for Windows platform offers publishers and gamers the most enjoyable and innovative gaming experiences available on a PC. More information can be found online at http://www.gamesforwindows.com and http://www.gamesforwindows.com/en-US/Live/Pages/AboutLive.aspx.

About Xbox LIVE and Games for Windows — LIVE

These LIVE services for gaming provide the first and a fully comprehensive cross-platform gaming experience, uniting players on Xbox 360 and select Games for Windows titles. These LIVE services make it easy for members to find friends, games and entertainment regardless of their preferred platform. LIVE connects millions of members across 25 countries, allowing them to easily communicate with each other and to enjoy the convenience of a single gamer profile, Gamerscore and Friends List while playing hundreds of multiplayer games. When accessing Xbox Live from an Xbox 360, members can download a wide variety of content that includes games via Xbox LIVE Arcade, free and premium playable game demos, music videos, TV shows and movies as well as new game levels, characters and vehicles for all their favorite retail games. More information can be found online at http://www.xbox.com/en-us/live and http://www.gamesforwindows.com/en-US/live/aboutLive.aspx.

2K SPORTS ANNOUNCES 90 CLASSIC TEAMS IN COLLEGE HOOPS 2K8

Novato, CA – November 5, 2007 - 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today that College Hoops 2K8 will contain 90 classic teams for gamers to play. College Hoops 2K8 is the best rated college basketball game for five straight years* and best selling college basketball video game series this past season**.

By having the choice to play as a historically famed college team or as one of the current favorites, College Hoops 2K8 is delivering the most comprehensive college basketball experience available. Within the 90 classic teams, 69 consist of teams from years past including the 1982 North Carolina Tarheels and the high-scoring 1990 Loyola Marymount Lions. In addition, gamers can choose to play from six all-time conference teams or 15 all-time school teams such as All-Time Duke and All-Time Michigan State.

College Hoops 2K8 will be available in November for the Xbox 360® video game and entertainment system from Microsoft, and the PLAYSTATION®3 and PlayStation®2 computer entertainment systems.

SOCOM: U.S. Navy SEALs Tactical Strike for PSP(R) (PlayStation(R)Portable) Releases on November 6 to Stores Nationwide

Sony Computer Entertainment America and Slant Six Games Introduce New Gameplay Format to Multimillion-Unit-Selling SOCOM: U.S. Navy SEALs Franchise

FOSTER CITY, Calif., Nov. 6 /PRNewswire/ -- Sony Computer Entertainment America (SCEA) announced today the launch of SOCOM: U.S. Navy SEALs Tactical Strike exclusively for the PSP(R) (PlayStation(R)Portable) handheld entertainment system. Released in time for the holidays and developed by Slant Six Games, this unique title brings a new gameplay format to the SOCOM: U.S. Navy SEALs franchise, letting players take tactical command of an entire SEAL team and experience a true combat simulation. With more than 20 hours of gameplay in single-player mode alone, established and new fans of the franchise alike will find that SOCOM: U.S. Navy SEALs Tactical Strike builds on the strength of its multi-million unit selling predecessors to create a new and exciting approach to tactical warfare. Gamers will play their way through SOCOM: U.S. Navy SEALs Tactical Strike's nine main non-linear missions and 18 instant action missions as the tactical commander of an entire four-man SEAL team who react to commands given in real-time. Evaluating their situation from their team's perspective, players will plan their approach and execute their strategy using the innate expertise of their four-man team. 

Another first for the SOCOM: U.S. Navy SEALs franchise, players will also be given the option to play as international Special Forces from the UK, Australia, France, Italy, Spain, Germany, South Korea and the Netherlands, all supported with native languages. "We are very excited by what we have accomplished with SOCOM: U.S. Navy SEALs Tactical Strike," said Seth Luisi, Director of Development, SCEA. "This PSP exclusive title offers the most realistic portrayal of Special Operations' team tactics and strategy seen to-date, while continuing to deliver the kind of excitement that the SOCOM franchise is known for. We feel strongly that established and new SOCOM fans alike will find that this game delivers an exhilarating experience enhanced by some of the most impressive graphics seen on PSP so far." 

The storyline has players commanding a four-man SEAL team set in the midst of rising instability in South America after having been called on to rescue the ambassador to Panama who has been abducted by radical insurgent forces. With consent from the Panamanian government, players will guide their team as they are drawn through the country's urban and industrial centers, and then into the lush jungle surrounding the Panama Canal. Marking the seventh SOCOM: U.S. Navy SEALs title to hit the PlayStation(R) family of platforms exclusively; the realism that players can expect to experience with SOCOM: U.S. Navy SEALs Tactical Strike is second-to-none with no hidden turns or unrealistic rules. Maintaining long-standing relationships with U.S. Naval Special Warfare Command, both SCEA and Slant Six Games took careful steps to ensure that this PSP title offers the most realistic scenarios and approaches throughout gameplay. While planning, evaluation and execution play an important role in mission success, players will also need to have a solid grasp of coordination, field tactics and equipment use to achieve their campaign objectives. The title's open play style invites replay, and improvement is rewarded with command equity, allowing players to upgrade their skills, weapons and equipment. Building upon SOCOM: U.S. Navy SEALs Fireteam Bravo and SOCOM: U.S. Navy SEALs Fireteam Bravo 2's legacy of online play, SOCOM: U.S. Navy SEALs Tactical Strike gives players the opportunity to engage in multiplayer games of up to four players in both Ad Hoc and online Infrastructure modes. The title's innovative new gameplay format gives each player control of a team of four soldiers delivering a truly unique multiplayer experience. The independent Entertainment Software Rating Board (ESRB) has rated SOCOM: U.S. Navy SEALs Tactical Strike T for "Teen." For more information about the ESRB visit http://www.esrb.org.

About Sony Computer Entertainment America Inc. Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation(R) and PS one(R) game console, the PlayStation(R)2 computer entertainment system, the PSP(R) (PlayStation(R)Portable) handheld entertainment system, and the ground-breaking PLAYSTATION(R)3 (PS3(TM)) computer entertainment system. Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, the PSP system and the PS3 system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc. Visit us on the Web at http://www.us.playstation.com

> November 5, 2007

Sony launches PS2 Singstar pack
ESPN shows on Xbox Live
Austin Conf. founder goes to China
Command & Conquer Saga ships
Marbles & more crack Xbox Live

Sony Computer Entertainment America Announces Nationwide Availability of Limited-Edition SingStar(TM) PlayStation(R)2 Pack

New Bundle Delivers Social Gaming Right Out-of-the-Box with Ceramic White PlayStation(R)2, SingStar(TM) Pop and Two USB Microphones

FOSTER CITY, Calif., Nov. 5 /PRNewswire/ -- With the holiday shopping season right around the corner, Sony Computer Entertainment America (SCEA) today announced that its limited-edition SingStar(TM) PlayStation(R)2 pack is now available nationwide for $149.99 MSRP. The new bundle delivers a social gaming experience out-of-the-box, including a limited-edition Ceramic White PlayStation 2 computer entertainment system, SingStar(TM) Pop, the second release in the multi-million selling SingStar(TM) franchise, and two high-quality microphones. "The SingStar PlayStation 2 pack delivers great value to consumers, giving them a new, limited-edition color PlayStation 2 and a hit game that the entire family can enjoy together, all at an attractive price point," said Peter Dille, senior vice president, marketing and PLAYSTATION(R)Network, SCEA. 

"Consumers can then add to their software library choosing from a great variety of nearly 1,500 games available for PlayStation 2, including additional titles from the SingStar franchise -- SingStar(TM) Rocks!, SingStar(TM) Amped, and SingStar(TM) 80's -- as well as the recently released interactive quiz game, Buzz!(TM) The Mega Quiz." The new limited edition Ceramic White PlayStation 2 features the same ultra-sleek design and features of the current Charcoal Black and Satin Silver PlayStation 2. This includes DVD and CD playback capabilities, digital surround sound, two memory card slots, and an integrated Ethernet port for network gaming. Bundled with the Ceramic White PlayStation 2 are SingStar Pop and two microphones, enabling players to take center stage in their living rooms with their favorite artists, singing along to real songs and real music videos in duets, one-on-one battles, and even a "Pass-the-Mic" party game with up to eight players. Social gaming is now more affordable than ever with the SingStar PlayStation 2 pack, whether you're looking for a centerpiece for family fun during the holidays or simply need a gift for a loved one. PlayStation 2, which recently celebrated its seventh anniversary, continues to be the all-time best-selling gaming system with more than 120 million hardware units and more than a billion units of PlayStation 2 software sold worldwide.

About Sony Computer Entertainment America Inc. Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation(R) and PS one(R) game console, the PlayStation(R)2 computer entertainment system, the PSP(R) (PlayStation(R)Portable) handheld entertainment system, the ground-breaking PLAYSTATION(R)3 (PS3(TM)) computer entertainment system, and its online and network services, the PLAYSTATION(R)Network and PLAYSTATION(R)Store. Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, the PSP system and the PS3 system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

EA’S THE COMMAND & CONQUER SAGA IN STORES NOW

Massive Compilation Including Thirteen Command & Conquer Titles

LOS ANGELES, Calif., November 5, 2007 – Three generations of the popular Command & Conquer™ series are now available in one bundle! Electronic Arts Inc. (NASDAQ: ERTS) today announced The Command & Conquer™ Saga is on store shelves today in North America for the PC. This massive compilation of over a dozen Command & Conquer games includes the award-winning Command & Conquer 3 Tiberium Wars™ and all the titles featured in Command & Conquer™ The First Decade. The Command & Conquer Saga marks the largest PC franchise compilation to date.
With 25 million copies sold worldwide, the Command & Conquer franchise has defined the Real-time strategy (RTS) genre with its signature fast and fluid gameplay, cutting-edge visuals, epic storylines, and rich campaign missions. The series has evolved over a decade, spawned over a dozen titles, and continues to be the genre benchmark by which all RTS games are measured. With its explosive style of warfare, the Command & Conquer franchise has grown over the years to span multiple fictional genres, including the science fiction Tiberium Universe, the revisionist history of the Command & Conquer Red Alert Universe, and a twist on modern warfare with Command & Conquer™ Generals.
The Command & Conquer Saga contains the following titles:

• Command & Conquer™ (August 1995)
• Command & Conquer The Covert Operations™ (April 1996)
• Command & Conquer Red Alert™ (October 1996)
• Command & Conquer Red Alert Counterstrike™ (March 1997)
• Command & Conquer Red Alert™ The Aftermath™ (September 1997)
• Command & Conquer™ Tiberian Sun™ (August 1999)
• Command & Conquer™ Tiberian Sun™ Firestorm (February 2000)
• Command & Conquer Red Alert™ 2 (October 2000)
• Command & Conquer™ Red Alert™ Yuri’s Revenge™ (October 2001)
• Command & Conquer Renegade™ (February 2002)
• Command & Conquer™ Generals (February 2003)
• Command & Conquer™ Generals Zero Hour (September 2003)
• Command & Conquer 3 Tiberium Wars™ (March 2007)

The Command & Conquer Saga has a US MSRP of $49.99. All games included in the compilation are rated “T” for Teen by the ESRB. For more information on The Command & Conquer Saga or the Command & Conquer series, please visit www.CommandAndConquer.EA.com.

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About Command & Conquer

The Command & Conquer franchise celebrated its 12th anniversary in August 2007. The groundbreaking franchise was one of the first to introduce players to the modern RTS genre, has spawned over a dozen PC titles, and ranks in the top 5 best-selling PC franchises of all-time according to the NPD Group. Additionally, Command & Conquer Red Alert™ 2 and Command & Conquer Generals were the number one best-selling* PC RTS titles in 2000 and 2003 respectively. Collectively, the series has sold 25 million units worldwide to date. The demo release for Command & Conquer 3 Tiberium Wars reached an amazing 1 million downloads in its first week. The franchise boasts one of the largest and most active fan communities in the world. For more information on Command & Conquer series, please visit www.CommandAndConquer.EA.com.

ESPN and Microsoft Offer Sporting Events and Programming On Demand for Xbox 360

New agreement adds weekly events and ESPN shows via Xbox LIVE.

BRISTOL, Conn., and REDMOND, Wash. — Nov. 5, 2007 — ESPN and Microsoft Corp. today announced an agreement that will add high- and standard-definition full-length games, television shows and video game programming to Xbox LIVE, the online games and entertainment network on Xbox 360. Effective immediately, fans of all ages can access a growing catalog of marquee sporting events and timely programming, including full-length NCAA college football and basketball games, Summer X Games 13, “World Series of Poker,” “The Contender,” “Madden Nation” and much more on Xbox LIVE Marketplace, the leading high-definition video download service.

“Establishing this relationship with Microsoft on Xbox 360 provides an innovative way to reach our target demographic through this dynamic next-generation entertainment console,” said Matt Murphy, senior vice president, Digital Video Distribution, Disney and ESPN Media Networks. “This agreement embodies our mission to deliver the best sports content to fans, and does it through an exciting and robust platform that reaches millions of people.”

Through this agreement, Xbox LIVE users can download a variety of popular events and shows available on Xbox LIVE Marketplace each week, highlighted by the best matchups from the world of college football and basketball.

For video gamers, ESPN content on Xbox LIVE will include the 2006 and 2007 seasons of “Madden Nation,” an ESPN reality series taking fans inside the world of Madden NFL football competitive gaming. Additional programming will include the 2007 “World Series of Poker,” the 2007 season of “The Contender,” the full-length high-definition surfing documentary “Down the Barrel” and some of the best college football bowl games.

“This is a natural fit for us, as so many Xbox 360 owners are huge sports fans,” said Ross Honey, senior director of the media and entertainment group at Microsoft. “We are dedicated to providing our diverse community of Xbox LIVE users the premium entertainment content they want, and partnering with ESPN is a great example of our continued dedication in the video-on-demand space, especially in high definition.”

Currently offering more than 3,200 hours of premium entertainment content from more than 30 studios and networks, Xbox LIVE Marketplace is the only online service offering downloadable movies and TV shows in high definition. More information about the great ESPN content being offered on the service is available at http://www.xbox.com/en-US/live/marketplace/moviestv/?WT.svl=nav.

About ESPN

ESPN, Inc. is the leading multinational, multimedia sports entertainment company with over 50 business entities. Sports media assets include ESPN on ABC, six domestic cable television networks, ESPN Regional Television, ESPN International, ESPN Radio, ESPN.com and other growing businesses, including ESPN360.com (Broadband), ESPN Mobile Products (wireless), ESPN On Demand, ESPN Interactive and ESPN PPV.

About Xbox 360

Xbox 360 is a superior video game and entertainment system delivering the best games, unique entertainment features and a unified online gaming network that revolve around gamers. Xbox 360 will have a portfolio of more than 300 games and will be available in nearly 40 countries by the end of 2007. More information can be found online at http://www.xbox.com/xbox360.

About Xbox LIVE

Xbox LIVE is the first and most comprehensive unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for people to find the friends, games and entertainment they want from the moment they power on their Xbox 360 system. Xbox LIVE connects millions of members across 25 countries to enjoy hundreds of multiplayer games, downloadable games via Xbox LIVE Arcade, free and premium playable game demos, music videos, TV shows and movies in the United States as well as new game levels, characters and vehicles for all their favorite retail games. More information can be found online at http://www.xbox.com/en-us/live.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Don't Lose Your Marbles or Fumble for Words this Week as "Switchball" and "Word Puzzle" Launch on Xbox LIVE Arcade this Wednesday!

Boost your brain power with “Word Puzzle,” a new spin on the classic word search game, and make Sir Isaac Newton proud as you embrace the laws of physics with “Switchball” on Xbox LIVE Arcade. Both games will be available this Wednesday, November 7, 2007 at 9:00 a.m. GMT (2:00 a.m. PST).

The traditional pen and paper word search game is taken to a whole new level this week as InterServ brings “Word Puzzle” to Xbox LIVE Arcade. This brain-busting game features intricate 3D boards, exploding word bombs and a whole host of synapse melting challenges and special effects. With five unique game modes, LIVE support for up to four players and Xbox LIVE Vision Camera support, “Word Puzzle” will keep you playing with friends and family for hours. The game will be available worldwide for 800 Microsoft Points and is rated E.

In “Switchball,” players conquer breathtakingly beautiful labyrinthine mazes as they manipulate the unique physical properties of an ever-changeable ball to solve clever puzzles. Morph into the Metalball and ram objects out of your way, charge the Powerball to dash up ramps and jump over obstacles, switch to the Airball to float over physics based death traps or use the Marbleball for speedy rolling around action. Created by Sierra Online, “Switchball” empowers players to harness the laws of physics and triumphantly roll their way through five elegantly detailed 3D environments or they can join friends in 2 player co-op or 8 player competitive racing fun through Xbox LIVE. The game will be available worldwide (with the exception of Korea) for 800 Microsoft Points and is rated E.

AUSTIN GAME CONFERENCE FOUNDER CEO CHRISTOPHER V. SHERMAN TO SPEAK AT LAUNCH OF CHINESE VIRTUAL ECONOMY

Virtual Worlds Expert to Give Blessing at the Ceremony for Initiating the Chinese Virtual Economy and Discuss the State of the Industry

AUSTIN, Texas - November 5, 2007 - Virtual Worlds Management (VWM), the leading provider of trade media for the virtual worlds industry, announced today that the China Recreation District has selected its Founder and CEO Christopher V. Sherman to present the blessing at the opening ceremony to launch the Chinese Virtual Economy. Christopher is a recognized expert on virtual worlds industry and has helped significantly expand the market through his efforts. In 2003 he created the Austin Game Conference and last year he created a series of event focused on Virtual Worlds where an estimated $25 million was transacted in New York and San Jose in 2007.

The opening ceremony takes place at the China International Cultural & Creative Industry Expo (ICCIE) this week. More than 200,000 people attended last year's China International Cultural & Creative Industry Expo. This year's ICCIE Summit speakers include Sir Howard Stringer, CEO, Sony Corporation; Lloyd Blankfein, Chairman and CEO of Goldman Sachs Group USA; Ken Livingstone, Mayor of London; Rupert Murdoch, President and CEO, News Corp. and others.

Christopher will have the honor of delivering the blessing at the opening ceremony to launch the Chinese Virtual Economy. He will also participate in a panel conversation on the emerging virtual economy. On November 10, Christopher will present a special lecture on the State of the Virtual Worlds Industry at the offices of the China Recreation District (CRD), a partnership between the Chinese government and private industry charged with building the country's national infrastructure for a virtual worlds economy.

This infrastructure will enable China to integrate existing real world business operation technologies with new virtual world technologies. China envisions being able to use virtual world technologies to simulate business operations, environments, communities, as well as social interactions and collaborative education.

With more than 17 years experience, Christopher is one of the world's foremost experts on the virtual worlds and video game industries. He currently helms Virtual Worlds Management, which produced the industry-defining Virtual Worlds Conference and Expo held in October in San Jose and is organizing the upcoming Virtual Worlds 2008 scheduled to take place April 3-4, 2008, in New York City. He also serves as the managing editor of VirtualWorldsNews.com, the industry's leading information source.

In 2003 Christopher founded Show Initiative, the parent company of Virtual Worlds Management, and created the Austin Game Conference (AGC). In October 2006 AGC and the company's the game industry conference portfolio was sold to CMP Technology in order to focus on the Virtual Worlds media and events. Last century, Christopher founded UGO Networks, which was recently sold to Hearst Corporation. He was also a contributor to the launch of the now defunct E3 Expo.

About Virtual Worlds Management