News

Reviews

Previews

Features

Classic

Archive

Contact

Blog

In Memory
Sean Pettibone

News | Headlines & Information

EA To Acquire BioWare Corp. and Pandemic Studios Leaders in RPG, Action and Adventure Genres; Ten Franchises in Development - Six Wholly Owned

REDWOOD CITY, Calif., Oct 11, 2007 

EA today announced an agreement with Elevation Partners to acquire VG Holding Corp. -- the owner of both BioWare Corp. and Pandemic Studios. This acquisition gives EA a strong competitive position in key genres in interactive entertainment: action, adventure and role-playing games. 

The two studios have been recognized for creating some of the highest-quality games in the industry. BioWare Corp. and Pandemic Studios have ten franchises under development, including six wholly owned games. BioWare Corp. is currently developing the highly anticipated Mass Effect, which will be published by Microsoft in November, and is in the early development stages of a massively multiplayer online game. Pandemic Studios is redefining open-world games with its upcoming Mercenaries 2: World in Flames(TM) and Saboteur(TM), in addition to several unannounced projects. Pandemic Studios and BioWare Corp. employ roughly 800 people across four studios located in Edmonton, Canada; Los Angeles; Austin; and Brisbane, Australia. 

"These are two of the most respected studios in the industry and I'm glad to be working with them again. They'll make a strong contribution to our strategic growth initiatives on quality, online gaming and developing new intellectual properties," said John Riccitiello, EA's Chief Executive Officer. "We also expect this will drive long-term value for our shareholders." Pandemic Studios is led by Andrew Goldman, Josh Resnick and Greg Borrud. BioWare Corp. is jointly led by Greg Zeschuk and Ray Muzyka. These teams will join the EA(TM) Games Label run by Frank Gibeau, President of EA Games. "Pandemic Studios remains focused on attracting the best talent and creating blockbuster action games," said Josh Resnick, President and Co-founder of Pandemic Studios. "As a worldwide publishing leader, EA represents the ideal partner to bring our titles to market as global entertainment events." "We are truly excited by John Riccitiello's new vision for EA," said Ray Muzyka, Co-founder and CEO of BioWare Corp. 

"This vision is consistent with BioWare's focus on crafting the highest quality story-driven games in the world. It will enable us to further the careers of the passionate, creative and hard working teams at BioWare Edmonton and BioWare Austin." EA will pay up to $620 million in cash to the stockholders of VG Holding Corp. and will issue up to an additional $155 million in equity to certain employees of VG Holding Corp., which will be subject to time-based or performance-based vesting criteria. EA will also assume outstanding VG Holding Corp. stock options. In addition, EA has agreed to lend VG Holding Corp. up to $35 million through the closing of the acquisition. Transaction and Financial Information -- The acquisition is subject to customary closing conditions, including regulatory approvals. -- The transaction is expected to close in January 2008. -- On a GAAP basis, the acquisition is expected to be dilutive to EA's fiscal 2008 results by approximately $0.30 to $0.40 due to non-recurring acquisition-related charges, stock-based compensation and amortization of intangible assets. This amount is a preliminary estimate based on currently-available information and is subject to change. -- On a non-GAAP basis, the acquisition is expected to be dilutive to EA's fiscal 2008 fourth quarter results by approximately $0.05. This amount is a preliminary estimate based on currently-available information and is subject to change.

CHASE H.Q. 3D AND ELEVATOR ACTION 3D ANNOUNCED FOR MOBILE 

Taito Resurrects Classic '80s Arcade Action on Sprint Nextel Phones LOS ANGELES, CA - Oct 12, 2007 Taito Corporation announced today that updated classic arcade games Chase H.Q.® 3D and Elevator Action® 3D are now available on select models of Sprint Nextel mobile phones including Sanyo MM- 7500, MM-8300, MM-9000, SCP-6600 Katana and SCP-8400.

Chase H.Q. originally debuted in arcades in 1988, and later brought its high-speed car-chase action to classic systems including the Atari ST, Genesis and TurboGrafx-16. Chase H.Q. 3D for mobile builds upon the thrilling gameplay of the original with updated 3D graphics. Players hurtle down the highway in an unmarked police car, hunting down criminal suspects with the help of Nancy, the friendly dispatcher.

In Elevator Action 3D, players face off against enemy spies while securing top-secret documents. The updated version of Taito's hit arcade game Elevator Action puts a first-person twist on the classic shooter, and timed missions demand strategic problem- solving while maintaining a sense of urgency. "Chase H.Q. 3D and Elevator Action 3D offer mobile gamers the thrill of action arcade games in a conveniently smaller package," said Keiji Fujita, producer of both games. "They're pocket-sized adrenaline rushes."

Chase H.Q. 3D and Elevator Action 3D are available on the Sprint Nextel Digital Lounge storefront at $2.99 for a monthly subscription or $6.99 for unlimited use.

Editor's note: Screenshots from Chase H.Q 3D and Elevator Action 3D are available for your use on the MMPR FTP site (http://www.mmpr.com/MMPRFTP/).

About Taito Corporation

Taito Corporation is a wholly owned subsidiary of Square Enix Co., Ltd. with headquarters in Tokyo, Japan. Since its inception in 1953, Taito has been at the forefront of the interactive entertainment industry. With the release of SPACE INVADERS® in 1978, a new form of entertainment was born in computer games. Over the years, Taito's legendary brands have made their way to every major gaming platform and now is available to consumers on the mobile platform via all major U.S. wireless carriers and through off- deck, online portals and distributors. Taito continues to diversify its product offerings by creating and distributing games that appeal to gamers of all kinds, stimulating their minds (and fingers) with challenging yet easy-to-learn interactive entertainment. More information on Taito Corporation can be found on the Internet at http://www.taito.co.jp/english/.

"Modders" Sought for Game Modification Contest 6th Annual Mod of the Year Awards Celebrates Independent Developers

New York, NY - Mod DB, the premier website dedicated to game modification, is calling on gamers for submissions for the annual Mod of the Year Awards (MOTY 2007). The contest will take place beginning November 15, 2007 and will run through January 15, 2008.

The MOTY 2007 on Mod DB is the definitive event in the video game industry that showcases the best game modifications (a.k.a. "mods") in the world and recognizes the mod teams behind them. A video game "mod" is a variation of a game or in-game elements. It can add new content to the underlying game (partial conversions) or offer an entirely new game (total conversions).

The awards pays tribute to the creativity, dedication, and hard work independent developers and amateur game designers put into creating unique experiences through video and interactive features, free downloads and consumer voting. This year's contest is once again sponsored by The Art Institute Online, the US Navy and Alienware.

Mod DB is seeking submissions of modified games, either partial or total game conversions of existing titles to add to its existing database of over 4,000. The entries will be voted upon by visitors to Mod DB beginning on November 15, 2007. By December 15, the top 100 game mods will be posted and a final round of voting will determine the illustrious "Mod of the Year" and secondary prize winners.

For more information about MOTY 2007, please visit http://moddb.com.

Celebrity Gamer Billy Mitchell to Emcee Marathon for Cancer Research

Washington, D.C. - October 11, 2007 - The 2nd annual Boo! Run for Life 10K run and 2-mile walk will take place on Sunday, October 14, 2007 in Washington, DC. The event is organized by friends and family of Dean R. O'Neill, to benefit the Dean R. O'Neill Renal Cell Cancer Research Fund at the Foundation for the National Institutes of Health.

See website at: http://www.boorunforlife.com/

Billy Mitchell, star of two documentary motion pictures: "Chasing Ghosts: Beyond the Arcade" and "The King of Kong: A Fistful of Quarters" will be the master of ceremonies for the 2007 race. Mitchell was declared the "Video Gamer of the Century" in September, 1999 at the Tokyo Game Show and gained world wide fame as the first person to achieve a "perfect" game on Pac-Man.

All proceeds from the race will support a renal cell cancer research fellowship at the National Institutes of Health.

Registration for the Boo! Run for Life race is managed by the Capital Running Company, supported by Active.com online registration. Please click below for secure online registration or download and mail the registration form.

You may register as a team by designating the team name in the text box provided. Teams may have an unlimited number of runners; however, for awards purposes only the first four runners will be scored (minimum of one male, one female in first four). Please note that you cannot register on the morning of the race due to National Park Service regulations.

The Dean R. O'Neill Renal Cell Cancer Research Fund works in partnership with the National Heart, Lung, and Blood Institute (NHLBI) at the National Institutes of Health (NIH) to search for a cure for renal cell cancer. Commonly referred to as kidney cancer, renal cell carcinoma is an under-researched and growing disease, with over 30,000 cases diagnosed each year.

The fund sponsors a dedicated research program at NIH to explore new and existing treatments, such as allogeneic stem cell transplantation, chemotherapy, radiation therapy, immunotherapy, vaccine therapy, and drug treatments. The program supports the Dean R. O'Neill post-doctoral fellow, who works in conjunction with the laboratory of Dr. Richard Childs and the NHLBI.

To learn more about the Fund, FNIH, and the lab, please visit the fund website: www.renalcellcancer.org. Or contact these offices:

> October 11, 2007

Flipper Critters released
Pinata Party Achievements
CDV names new CEO
Avencast demo released

AVENCAST: Rise of the Mage Official Demo Released for Unique Action RPG 

Toronto, Canada -- Oct 11, 2007 -- In anticipation of the upcoming release of their unique Action RPG game, AVENCAST: Rise of the Mage, leading Publisher Lighthouse Interactive and developer ClockStone Software, today revealed the official demo. Releasing later this month on PC DVD-ROM, AVENCAST combines role-playing with a fluid combat system found in beat-em-up games, which is unique to the RPG genre. AVENCAST is Windows® Vista(tm) compatible and has now gone gold.

Michael Schiestl, CEO of ClockStone Software said, "Players will now have the chance to play the demo and experience first hand some of the exciting features in AVENCAST - intense, action-packed combat sequences, and mighty spells that are graphically stunning. Three indoor and outdoor locations are showcased, with over 20 powerful spells to unlock, and loads of items to uncover. This is just a taste of what AVENCAST has to offer. We hope players will enjoy challenging the malicious foes from the world of AVENCAST!"

"ClockStone created a unique and fluid combat system for AVENCAST that stands out and differs from other action RPGs," said Erik Schreuder, CEO of Lighthouse Interactive. "The demo focuses on the combat system and spell casting. If you like action and role-playing, this is the demo you need to play!"

The demo will allow players to experience AVENCAST's unique combat and spell casting system as they battle numerous demonic enemies. A tutorial will also be available to allow players to hone their skills before heading into battle. With more than 1.5 hours of gameplay, over 20 different spells to master, countless items to uncover, vicious enemies to battle, and exotic environments to explore, players will soon discover whether they have what it takes to rise to the challenge and save their world.

GAME SUMMARY: As the sun rises over Avencast, the renowned academy of magic; a young adept begins his perilous journey. In a world of wizardry, wonder and untold mystery, you must undertake some of the most diverse quests to hone your abilities in spell casting, weaponry and melee combat. Your martial skills are soon put to the test as demonic monsters of unknown ancient origin descend upon Avencast turning the academy into a horrific state of chaos and destruction. Armed with over 50 combat moves and spells, and a vast arsenal of equipment items, you must uncover the source of these ominous happenings while vanquishing an onslaught of fiendish enemies. Treachery and deceit reveal themselves as the vicious army of adversaries beleaguers your frail haven threatening Avencast's very existence. Amidst the mayhem, an astonishing truth unfolds which will forever change the battle scarred Wizard.

AVENCAST: Rise of the Mage is accessible to novice RPG game players, but it will also challenge core RPG and Action fans. Both combat and non-combat interactions create a perfect balance between brains and brawn. By requiring players to bring their own combat and strategic skills to the forefront, they will have the excitement of crafting a powerful character unleashing their hero's potential.

FEATURES: Cast Lethal Spells from Different Skill Trees - Surrounded by vicious foes, unleash a mighty soul magic spell. The pure agglomeration of energy alone produces a warp in the surrounding atmosphere before the catastrophic nova demolishes your enemies. Blood Magic (elementally charged blows with varying speeds, ranges, and damage properties) and Soul Magic (covers all kinds of ranged magic spells allowing better area control) - both allow players to summon reinforcements during combat. Perilous Quests - While brawn and agility will win most battles, acumen and strategic thinking are necessary to survive challenging quests. Fluid Combat System - Chain together spells and easily execute lethal attacks using an innovative system that favors skillful gameplay over dull mouse clicking. Unleash your hero's potential as you bring your own player skills to each intense battle. Strong Player Personification & Character Development - Acquire new equipment, armor, weapons and spell casting skills to craft a powerful character. Over 30 Nightmarish Monsters with Advanced AI - Each with versatile combat strategies, attacks, and defensive moves dependant upon the player's behavior and attack strategy. State-of-the-art 3D Engine - Stunning graphics enhanced with advanced visual effects make for an impressive display of devastating spell casting. Many Hours of Exciting Gameplay - Set in diverse worlds with both indoor and outdoor environments to explore. Attractive to a Broad Range of Players - An Action RPG at its core, but dynamic gameplay and adventure-like quests make AVENCAST attractive to a broad range of game players.

The Achievements are in for "Viva Piñata: Party Animals"

“Viva Piñata: Party Animals” for Xbox 360 is launching on Tuesday, October 30th, but if you can’t wait that long to get your piñata fix we’ve got an advance look at the list of Achievements for the game. See below for the details on the 50 Achievements as well as instructions for downloading assets and securing a review copy of the game in advance of the launch.

And in case you haven’t already heard, here is a little info on the game…

Have you ever wondered what it would be like to star in your own animated series? Well now’s your chance. Just pick your favorite piñata and get your big break with “Viva Piñata: Party Animals," a new video game exclusively for Xbox 360. Regardless of whether you are young or just young at heart, we think you’ll find “Viva Piñata: Party Animals” a real treat when it hits stores just before Halloween on Tuesday, October 30, 2007.

This game let's players become one of the Piñata characters from the popular Saturday morning cartoon – Franklin Fizzlybear, Hudson Horstachio, Paulie Pretztail, Fergy Fudgehog, and more – as they compete in a series of more than 50 mini-games and races across Piñata Island. It includes multi-player contests, like Burps Ahoy!, where the Piñatas send a sailboat across a lake, powered by their own belching or Blown Away where you play a game of hot potato with your friends tricking them into being the one left holding the exploding jack o’ lantern.

Let the games begin! Below is a sneak peak at the list of Achievements from “Viva Piñata: Party Animals.”

“Viva Piñata: Party Animals” Achievements

1. All Your Game Are Belong To Us Play all Challenge Events.

2. Game Guru Win the game.

3. Whirlm Streak Win 3 Challenge Events in a row.

4. Kittyfloss Streak Win 5 Challenge Events in a row.

5. Chewnicorn Streak Win 8 Challenge Events in a row.

6. Hi-yaaaa! Destroy 10 objects in a single race while playing as Petunia Pretztail.

7. King Roario Award Win all Challenge Events and races in a single game.

8. Int'l Piñata of Mystery Use each power-up at least once in a single game.

9. Coulda Been a Contender Win 1 race.

10. Get to Know Everyone Finish the game in any place with each of the 8 characters.

11. Girl Power As a female character, finish a game while never losing to a male character.

12. Boy Band As a male character, finish a game while never losing to a female character.

13. Rashberry Gluttony Collect more than 1,000 pieces of candy while playing as Fergy Fudgehog.

14. Popularity Contest Complete a game with all 4 characters playing as Hudson Horstachio.

15. Think Fast! Never get hit in an entire contest by a Fiesta Missile while playing as Paulie Pretztail.

16. No Wipeouts Never fall down in a single race while playing as Franklin Fizzlybear.

17. Mama's Boy Lose to Fergy Fudgehog while playing as Francine Fudgehog.

18. Bear Hug Never use a power-up on Franklin Fizzlybear while playing as Florence Fizzlybear.

19. Scene Stealer Beat Hudson Horstachio while playing as Hailey Horstachio.

20. Classic Gamer Reward Enter the classic gamers code while on the START screen. For a hint, go right into your manual…

Industry Leader Appointed as cdv Software Entertainment AG CEO Industry veteran Christian Gloe assumes pivotal leadership role

Cary, North Carolina -- Oct 11, 2007 -- cdv Software Entertainment USA today announced that interactive entertainment industry veteran Christian Gloe has assumed the duties of CEO for its parent company, CDV Software Entertainment AG, completing extensive and successful turnaround efforts in Europe. Mr. Gloe, an experienced leader and high-profile personality in the international games industry, will continue the company's efforts to become a global full service provider.

Since the early nineties, Mr. Gloe is considered a top executive in the gaming industry, having held senior management positions with L'Oreal, Virgin Interactive, Crave Entertainment, Infogrames and Atari.

Over the last eight years, Gloe was notably responsible for the restructuring and expansion of the European and Asian distribution business for Infogrames / Atari. Since 2004, as President of Publishing, he led the global publishing business for the Infogrames/Atari Group from New York.

Along with the arrival of Mr. Gloe, Arne Peters has joined the company as Chief Operating Officer. Mr. Peters comes to cdv from Intel, where he served in a senior leadership role as Segment Manager for Consumer Software and Solutions.

New top executives to expand upon the work of successful interim management After a series of restructuring measures and a corporate re-launch and re-branding, the appointment of Mr. Gloe and Mr. Peters represents the end of the interim management period overseen by restructuring expert Philipp Stiehl. Mr. Stiehl will remain on board in the role of the company's Chief Financial Officer. Mr. Gloe is convinced of cdv's leadership potential within the industry, stating, "The idea of offering services to the games sector on a modular basis is new - and absolutely compelling. I'm looking forward to the challenge of building cdv and its innovative business model into an international market leader." Added Tom Gross, CEO of CDV Software Entertainment USA and fellow Atari executive alumni, "We're extremely excited about Christian and Arne joining our parent company, and we look forward to the strength our combined management presents to the industry, not only in North America, but across the globe."

About cdv Software Entertainment AG

cdv Software Entertainment AG is the only listed, independent full service provider for the games sector in Germany. Together with its subsidiaries cdv Software Entertainment USA, cdv POS GmbH, Gamesmania, and seven_m, cdv has about 60 employees, outstanding contacts within all relevant markets and decades of expertise. As a leading sales and service partner for the entire games and software industry, cdv is excellently positioned on the global market thanks to numerous branches in the German-speaking area, North America, Hungary, the Czech Republic and Slovakia as well as noted international partners. Alongside its strong product placement and international distribution logistics, cdv offers its customers a wide range of sales-promoting methods and an extensive, professional marketing and promotion service from a single source. The company, which was founded in 1989 and is headquartered in Bruchsal, Germany, has been on a steady growth course since its 2007 consolidation and is aiming in the medium term for a strong market position as one of the globally leading full service providers in the games sector. More information is always available at http://www.cdv.de.

About cdv Software Entertainment USA

cdv Software Entertainment USA, a wholly owned subsidiary of cdv Software Entertainment AG, is a leading publisher of third-party video games and interactive entertainment with offices in New Jersey and headquarters in Cary, North Carolina. cdv Software Entertainment USA has published critically acclaimed and commercially successful titles including Divine Divinity, Blitzkrieg, American Conquest, Codename: Panzers, City Life, DarkStar One, War Front: Turning Point and Sherlock Holmes: The Awakened. The company will continue to expand its offerings with upcoming titles including the highly anticipated Escape from Paradise City and Pacific Storm Allies. For more information, please visit http://www.cdvus.com.

Ignition Entertainment Ships Flipper Critters Into the Wild

Now Available for Nintendo DS™…Run, Critters, Run!

Marina Del Rey, Calif., October 8, 2007– Ignition Entertainment Ltd., a worldwide publisher and developer of videogames,today announced that Flipper Critters for theNintendo DS™. has now begun shipping to retail in North America. Flipper Critters is a platform based journey where the cute, furry inhabitants travel through a fantasy world filled with puzzles and perilous quests, offering a fun and engaging spin to “traditional” pinball. The game is Rated “E” for Everyone by the Entertainment Software Review Board and is available now at retailers nationwide for a suggested retail price of $14.99.

“Flipper Critters is a cute and challenging adventure, combining classic RPG-like story elements with a pinball game interface,” said Ken Gratz, Director of Product Development at Ignition USA. “The entire family will enjoy playing together on the go with their Nintendo DS, immersing themselves into the beautiful critter world while enjoying arcade-style pinball action.”

Monkey and Tiger travel through the Flipper Critters fantasy world on a mission to fulfill their ultimate goal - saving their friend Bull – or so they think. The Critters progress though each subsequent area of the world by undertaking various challenges and deeds of heroism asked of them by their friends. Each quest takes the furry creatures to a “pinball table” landscaped by mountain valleys, towering castles and even includes a trip to the moon!

Taking advantage of the DS System’s features, the game not only uses the dual screens to show off every aspect of the vibrant, cartoony world, but also incorporates the touch screen to activate switches and ramps. You can also bring a friend into the action through Multi-Card play!

In addition to the story driven adventure, Flipper Critters also includes mini-games featuring their favorite characters. These mini-games challenge players to master new skills, such as in the Flying Battle, where players fly a vehicle and throw bananas, furious carrots, bitter lemons and heated melons at opponents to score points.

For more information on Ignition Entertainment and their products please visit www.ignitionusa.com

> October 9, 2007

Folklore opens on PS3
EA's holiday games list

EA RINGS IN THE HOLIDAY WITH BLOCKBUSTER LINE-UP

EA Titles Hit North American Retail Outlets with Unique Pre-order Programs That Are Sure to Stuff Stockings and Bring Joy to Gamers of All Ages

Redwood City, Calif. – October 8, 2007 – Electronic Arts Inc. (NASDAQ: ERTS) sings, skates, jumps and races into the holidays with 27 exciting titles that are sure to please North American gamers young and old. This year, gift-givers will thrill gamers with groundbreaking action titles from EA including; Army of Two™, Crysis™, Hellgate™: London, Orcs & Elves™, Orcs & Elves II™ (on mobile), Medal of Honor Airborne™, Medal of Honor Heroes™ 2, Need for Speed™ ProStreet, The Orange Box and SKATE. For sports fans, EA SPORTS™ hails in the holidays with the spectacular FIFA Soccer 08, Madden NFL 08, NCAA® Football 08, Tiger Woods PGA TOUR® 08, NHL® 08 and NBA LIVE 08. For families looking for fun-filled entertainment, EA will release The Simpsons™ Game, Harry Potter and the Order of the Phoenix™, MTV and Harmonix’s Rock Band™, EA Playground™, Boogie™, Smarty Pants™, The Sims™ DJ (on mobile), MySims™, SimCity™ Societies, and Pictionary® (on mobile). The EA line-up brings fun and excitement to all major game systems including the PLAYSTATION®3 computer entertainment system, PSP® (PlayStation® Portable) system, PlayStation®2 computer entertainment system, Xbox® videogame system from Microsoft, Xbox 360™ video game and entertainment system, Wii™, Nintendo DS™, PC and mobile.

Jeff Karp, Senior Vice President of North American Publishing commented, “EA will surprise and delight gamers with titles that are refreshingly fun and deliver on the depth of gameplay that the next-generation promises. Our stand-out pre-order programs such as the exclusive Need for Speed ProStreet unlockable Subaru Impreza WRX STi, the Army of Two insider’s dossier and graphic novel or The Orange Box’s $5 off with pre-order program plus access to the Team Fortress 2 PC beta, will entice gamers and enrich their entertainment experience this holiday.”

ARMY OF TWO
Combat. Camaraderie. Cash. Master two-man combat with a live or AI partner to form the deadliest private military partnership a government can buy. Preorder Army of Two this holiday on the Xbox 360, and gamers will receive exclusive community created weapons. Pre-order Army of Two on the PLAYSTATION 3 and receive an exclusive dossier including hints and content from the graphic novel.
• Release date: November 13
• Platforms: Xbox 360 and PLAYSTATION 3
• ESRB Rating: M for Mature
• MSRP: $59.99

BOOGIE
Shake it. Sing it. Create it. The ultimate party package for gamers of all ages, Boogie on the PlayStation 2 and Wii will have players dancing, singing and creating music videos to hit songs from over four decades. Players can even take their dancing act on the road with Boogie on the Nintendo DS. This version offers unique dancing modes including 3D gameplay using the 3D glasses packed in the retail box as well as mini-games not found on the consoles.
• Release date: November 15, 2007 (PlayStation 2/ Nintendo DS), August 2007 (Wii)
• Platforms: Wii, PlayStation 2, and Nintendo DS
• ESRB Rating: E10+
• MSRP: $59.99 (Wii) and $49.99 (PlayStation 2) – includes microphone; $29.99 (Nintendo DS) – includes 3D glasses

COMMAND & CONQUER™ SAGA
Experience Command & Conquer™ like never before with The Command & Conquer™ Saga —thirteen Command & Conquer games spanning three generations of the series in a single package! This massive compilation spans over a dozen Command & Conquer games including the award-winning Command & Conquer 3 Tiberium Wars™ and all the titles featured in Command & Conquer™ The First Decade. Available in North America this October for the PC, The Command & Conquer Saga marks the largest PC franchise compilation to date.
• Release date: October
• Platform: PC
• ESRB Rating: T for Teen
• MSRP: $49.99

CRYSIS
Get ready to break out your Nanosuits! Powered by Crytek's CryENGINE™ 2, Crysis is a technical achievement featuring stunning visuals, cunning gameplay and an epic storyline. One of the year’s most anticipated first person shooters, Crysis is set to set a new bar for the way FPS’ look and play on November 16th. Fans should be sure to grab the Crysis Special Edition, featuring a 16-page book full of concept art, an exclusive in-game vehicle and a bonus disc with behind the scenes footage from Crytek.
• Release date: November 16
• Platform: PC
• ESRB Rating: Rating Pending
• MSRP: $49.99, $59.99 for the Special Edition

EA PLAYGROUND
EA Playground captures the exuberance and nostalgia of your neighborhood playground, turning your gaming space into an arena of interactive fun with immersive activities designed for kids, and the kid inside all of us. It smartly delivers all your playground favorites on the Wii and Nintendo DS. Every game is easy to pick-up-and-play and uniquely capitalizes on the control mechanics of both platforms.
• Release date: October 23
• Platforms: Wii and Nintendo DS
• ESRB Rating: E for Everyone
• MSRP: $39.99 (Wii) and $29.99 (Nintendo DS)

FIFA SOCCER 08
FIFA Soccer 08 challenges players to master the skills required to play like a pro soccer player by introducing a new mode called Be A Pro: Offline Training. Be A Pro locks you into the role of a single, fixed player the entire game and challenges you to master the same disciplines as a real soccer player—from positioning and tackling to reading the field and passing. Users receive real time feedback and analysis on the fly and a unique camera angle keeps both player and action in focus, zooming in when you’re on attack. Featuring new Pro Skills moves that enables you to combine tricks and skill moves together to recreate signature moves from the real-world superstars and the inclusion of 576 licensed teams, 30 leagues, and more than 15,000 players.
• Release date: October 9
• Platforms: Xbox 360, PLAYSTATION 3, Wii, PlayStation 2, PSP, Nintendo DS, PC and mobile
• ESRB Rating: E for Everyone; no ESRB rating for mobile
• MSRP: $59.99 (Xbox 360, PLAYSTATION 3), $49.99 (Wii), $39.99 (PC, PlayStation 2 and PSP); $29.99 for Nintendo DS

HARRY POTTER AND THE ORDER OF THE PHOENIX
Harry is tasked to help fellow students in “Dumbledore’s Army” fight against the Dark Arts, preparing the courageous young wizards for the extraordinary battle which lies ahead. Harry Potter and the Order of the Phoenix is licensed by Warner Bros. Interactive Entertainment.
• Release date: Available now
• Platforms: PLAYSTATION 3, PlayStation 2, PSP, Xbox 360, Nintendo Wii, Nintendo DS, Game Boy® Advance, PC, Mac and mobile
• ESRB Rating: E 10+ for the PSP, Mac, PlayStation 2, Wii, and Xbox 360; E for Everyone for the Game Boy Advance and Nintendo DS; no ESRB rating for mobile
• MSRP: $39.99 for PLAYSTATION 3 and Xbox 360, $29.95 for the Mac, $29.99 for PlayStation 2, Wii and PSP, $19.99 for Nintendo DS and Game Boy Advance, $19.99 for the PC, and as low as $3.49 for mobile

HELLGATE: LONDON
It’s 2038 and London has been decimated by hordes of horrifying demons -- you are the only thing standing between them and the extinction of mankind. From the core team behind the global blockbuster Diablo comes Hellgate: London, the next benchmark for the action RPG genre coming to PCs this Halloween. Hardcore Hellgate fans can also pick up the Collector’s Edition featuring an exclusive in-game pet, the Dark Horse graphic novel, a bonus disc featuring a “Making of the Game” documentary and the complete game soundtrack!
• Release date: October 31
• Platforms: PC
• ESRB Rating: M for Mature
• MSRP: $49.99, $59.99 for the Collector’s Edition
• Subscription price (optional): $9.95/month

MADDEN NFL 08
Feel what it’s like to be a field general making key personnel decisions on both sides of the ball during the game’s biggest moments in Madden NFL 08. Quickly identify the strongest players on the field before every snap then move them into position to make game-changing, momentum-altering plays. Play to your team’s strengths by immediately reading your opponent’s schemes and reacting to the action as soon as the ball is snapped. Create mismatches and exploit weaknesses as you read and react with Madden NFL 08.
• Release date: Available now
• Platforms: Xbox 360, PLAYSTATION 3, Wii, PlayStation 2, Xbox, Nintendo GameCube™, PSP, Nintendo DS, PC, Mac and mobile
• ESRB Rating: E for Everyone; no ESRB rating for mobile
• MSRP: $59.99 for Xbox 360, PLAYSTATION 3, $49.99 for Wii, $39.99 for PlayStation 2, PSP, Xbox, PC and Mac; $29.99 for Nintendo DS

MEDAL OF HONOR AIRBORNE
Get ready to get airborne! For the first time in an FPS game, players airdrop into combat from a C-47 and land anywhere in an open battlefield. The first step is everything and the player’s landing spot can dramatically change the course of battle. Conflict on the ground offers unprecedented tactical choice in vertical, open battle spaces with a wealth of attack routes and flanking opportunities.
• Release date: Available now for Xbox 360 and PC; November for PLAYSTATION 3
• Platforms: Xbox 360, PLAYSTATION 3, PC and mobile
• ESRB Rating: T for Teen; no ESRB rating for mobile
• MSRP: $59.99 for Xbox 360 and PLAYSTATION 3; $49.99 for PC; As low as $3.49 for mobile

MEDAL OF HONOR HEROES 2
Designed from the ground up for the Wii and PSP, Medal of Honor Heroes 2 puts all the action of WWII into your hands. Battle enemies in a full-length single player campaign, or choose to jump online anytime, anywhere, for 32-player multiplayer action! Featuring innovative combat controls and gestures built specifically for the Wii, plus full support of Nintendo’s Wii Zapper.
• Release date: November 13
• Platforms: Wii and PSP
• ESRB Rating: T for Teen
• MSRP: $49.99 for Wii and $39.99 for PSP

MYSIMS
MySims is the first game in a revolutionary new product line from the developers of the blockbuster franchise The Sims that allows players to build a town, grow a community and discover a world of their own. Created especially for the Wii and Nintendo DS platforms MySims gives players to ability to unleash their creativity in every aspect of the game – from building furniture and one-of-a-kind homes to creating characters with crazy hairstyles and cool new clothing.
• Release date: September 20
• Platforms: Wii and Nintendo DS
• ESRB Rating: E for Everyone
• MSRP: $49.99 for Wii; $39.99 for Nintendo DS

NBA LIVE 08
When the game is on the line and the ball is in your hands, what will you do? Will you penetrate, drive the lane and rise above the rim for a monster dunk, or find an opening on the perimeter and sink a game-winning three? Take control of the game with a full arsenal to win the one-on-one match-up from every spot on the floor. Building upon a solid foundation of 5-on-5 gameplay, NBA LIVE 08 introduces a set of 4 all-new features – Quickstrike Ballhandling, own the paint, hot spots and signature go-to moves to increase user control, while providing an unrivaled level of authenticity to the sport of basketball. Now you can dominate with your Go-To Move with NBA LIVE 08.
• Release date: October 2
• Platforms: Xbox 360, PLAYSTATION 3, Wii, PlayStation 2, PSP, PC and mobile
• ESRB Rating: E for Everyone; no ESRB rating for mobile
• MSRP: $59.99 for Xbox 360, PLAYSTATION 3; $49.99 for Wii, $39.99 for PlayStation 2, PSP and PC; As low as $2.49 for mobile

NCAA FOOTBALL 08
Put your heart, hustle and toughness on the line and lead your program to the BCS National Championship Game in NCAA® Football 08. With all-new Leadership Control, boost the motivation level of your teammates by taking control and making big plays. Featuring an all-new Campus Legend mode and an even deeper Dynasty Mode, put your coaching prowess and integrity to the ultimate test. With all-new My Shrine, Home Field Advantage, and exciting new plays like the Statue of Liberty NCAA Football 08 is everything that’s great about college football. What kind of legacy will you leave?
• Release date: Available now
• Platforms: Xbox 360, PLAYSTATION 3, PlayStation 2, Xbox.
• ESRB Rating: E for Everyone
• MSRP: $59.99 (Xbox 360 and PLAYSTATION 3), $39.99 (PlayStation 2 and Xbox)

NEED FOR SPEED PROSTREET
Need for Speed ProStreet is a racing experience like no other. For the first time, you're designing and building a car, competing in iconic locations from around the globe and battling in four distinct racing styles – grip, drag, drift and the all-new speed challenge. This holiday, preorder Need for Speed ProStreet to unlock the Subaru Impreza WRX STi; then using the all-new Blueprints demo, gamers can customize their ride at www.needforspeed.com (beginning October 15). Once Need for Speed ProStreet is released, upload the ultimate driving machine straight into the game and begin racing.
• Release date: November 14
• Platforms: Xbox 360, PLAYSTATION 3, Wii, PlayStation 2, Nintendo DS, PC and mobile
• ESRB Rating: Rating Pending; (E for Everyone confirmed for Nintendo DS); no ESRB rating for mobile
• MSRP: $59.99 for Xbox 360, PLAYSTATION 3; $49.99 for Wii, $39.99 for PlayStation 2 and PC, $29.99 for Nintendo DS; as low as $4.99 for mobile

NHL 08
EA SPORTS – pioneers in the Golden Age of hockey videogames – continues to lead the charge in the next gen era with advancements in AI intelligence, innovative controls, online depth and an unmatched level of authenticity to the sport. The revolutionary Skill Stick System evolves in NHL 08 and delivers an unparalleled level of control. An all-new deking system enables you to move the puck off your stick, to walk around a defender and give you space in front to
challenge the goalie. Enhanced analog speed control and a new skating engine give you the precision and fluidity to play like you would on the ice. With unlimited control, unmatched depth and infinite possibilities, no game is ever the same with NHL 08.
• Release date: Available now
• Platforms: Xbox 360, PLAYSTATION 3, PlayStation 2, PC
• ESRB Rating: E10+
• MSRP: $59.99 for Xbox 360, PLAYSTATION 3; $39.99 for PC; $29.99 for PlayStation 2

ORCS & ELVES
The award-winning fantasy RPG mobile game, created by the legendary id Software™ and developed by Fountainhead Entertainment comes to the Nintendo DS. Enhanced with more levels, weapons and fierce foes, Orcs & Elves offers a breathtaking dungeon-crawling experience for any fantasy RPG gamer. As a young half-elf, a player will explore a massive Dwarven fortress riddled with ancient treasure, powerful weapons, and waves of ruthless enemies, on a quest to expel the ultimate evil from the mountain’s core.
• Release date: November 13
• Platforms: Nintendo DS
• ESRB Rating: T for Teen
• MSRP: $29.99

ORCS & ELVES II
From the creators of DoomRPG™, Orcs & Elves II continues the epic story from the original game. Journey to a place filled with adventure, where heroes are born and legends are made! Explore foreign towns, mysterious caverns & haunted forests. Battle strange & mythical beasts with an arsenal of powerful and enchanted weapons. Orcs & Elves II combines the best of first-person action and fast-paced tactical RPG gameplay. The second mobile installment of the first-person adventure from id Software and Fountainhead Entertainment.
• Release date: November
• Platforms: Mobile
• ESRB Rating: no ESRB rating for mobile
• MSRP: As low as $3.49 for mobile

PICTIONARY®
Ready, set, draw! Enjoy the classic, beloved game of quick draw® on your phone. Play solo, and guess what your phone’s drawing, or enjoy the fun of networked multiplayer*, competing with up to four people in teams of two. Take turns playing as artist or guesser. Simple interface makes it easy for you to sketch with a pencil, paint bucket, shapes and stamps. Erase a portion, or delete the whole. Challenge your word imagination and your creativity. Pick up your phone for a rousing round of Mattel’s Pictionary®.
• Release date: December
• Platforms: Mobile
• ESRB Rating: no ESRB rating for mobile
• MSRP: As low as $3.49 for mobile

ROCK BAND
Awarded “Best of Show” at E3, Harmonix and MTV Games' Rock Band is an all-new platform for gamers and music lovers to interact with and experience music, giving players the chance to rock in the shoes of the biggest guitarists, bassists, drummers and singers of all time – as a solo superstar or as part of a hard rocking band, in person or online. Built on unprecedented deals with top record labels and music publishers, Rock Band spans all genres of rock and includes many master recordings from legendary artists ranging from Metallica to The Who. Rock Band is developed by Harmonix, published by MTV Games, distributed by EA Partners.
• Release date: November 20 for PLAYSTATION 3 and Xbox 360, December 11 for PlayStation 2
• Platforms: Xbox 360, PLAYSTATION 3, PlayStation 2
• ESRB Rating: T for Teen
• MSRP: Special Edition $169.99 (including software, guitar, drums, microphone) for Xbox 360 and PLAYSTATION 3; Special Edition $159.99 (including software, guitar, drums, microphone) for PlayStation 2

SIMCITY SOCIETIES
SimCity Societies allows players to construct not only the cities they desire, but create their cultures, societal behaviors and environments as well. Build an artistic city, green city, spiritual community or most any society you want! Using the accessible, innovative and versatile city-builder, players can create their own kind of city in SimCity Societies.
• Release date: November 13, 2007
• Platforms: PC and mobile
• ESRB Rating: E10+; no ESRB rating for mobile
• MSRP: $49.99 for PC, As low as $3.49 for mobile

SKATE
EA’s critically acclaimed SKATE videogame is the closest thing to skateboarding without actually putting your feet on a board. With innovative Flickit controls that take advantage of the dual analog sticks, SKATE delivers a fresh, new and authentic boarding experience like no other videogame.
• Release date: Available now
• Platforms: Xbox 360, PLAYSTATION 3 and mobile
• ESRB Rating: T for Teen; no ESRB rating for mobile
• MSRP: $59.99 for Xbox 360 and PLAYSTATION 3; as low as $3.49 for mobile

SMARTY PANTS 
How smart are you? Do you know more than your Grandma about world history? Does your little sister know more than your Dad about sports? Find out this holiday when Smarty Pants, the first Wii trivia game, ships to stores nationwide. Smarty Pants finally levels the playing field for people of all ages, allowing simultaneous play using age-targeted trivia plus action-based gestures, making it a truly trans-generational game made exclusively for the Wii. Tailoring questions to the contestant's age, gamers from eight to eighty can join in on the fun all at the same time. Exciting Wii gestures make everything a game, from spinning the category wheel and tug-of-wars over correct answers, to "dance-offs" for additional points. With both competitive and collaborative game modes and 20,000 questions in multiple categories, the fun is virtually endless!
• Release date: November 19
• Platforms: Wii
• ESRB Rating: E for Everyone
• MSRP: $49.99

THE ORANGE BOX
The Orange Box delivers five innovative action games from Valve – creators of the blockbuster Half-Life® franchise, in one box. The Orange Box includes Half-Life 2: Episode Two, Portal™ and Team Fortress® 2 in addition to full versions of award-winning Half-Life 2 and Half-Life 2: Episode One for the most complete first-person action experience anywhere. Gamers who pre-order The Orange Box from select retailers will receive $5 dollars off the game. In addition, gamers who pre-purchase the PC version from select retailers will be admitted into the Team Fortress 2 beta.
• Release date: October 9 for the PC and Xbox 360, Holiday 2007 for PLAYSTATION 3
• Platforms: Xbox 360, PLAYSTATION 3 and PC
• ESRB Rating: Teen to Mature
• MSRP: $59.99 for Xbox 360 and PLAYSTATION 3, $49.99 for PC

THE SIMS DJ
Get into the groove with The Sims™ DJ! Create your Sim, and make your own music by mixing a wide selection of samples. Compose unique songs in multiple genres like Pop, Rock, Hip Hop, and Dance. Lay down your rhythm tracks, hit the clubs and rock the house. Watch the Sims crowds dance to your best beats on your fun journey to DJ superstardom. Share your new tunes with your friends – create ringtones from your original songs and save to your phone!
• Release date: December
• Platforms: Mobile
• ESRB Rating: no ESRB rating for mobile
• MSRP: As low as $3.49

TIGER WOODS PGA TOUR® 08
Take on the world in Tiger Woods PGA TOUR 08. For the first time ever, every portion of your game is recorded—from the first tee box in Play Now mode to your final putt in a FedEx Cup tournament. Post your most amazing—and unthinkable—performances on EA SPORTS™ GamerNet, a revolutionary interactive gaming hub that hosts user-created content online. Set the bar high by posting your top moments or take on challenges set by others to determine who truly is the world’s greatest golfer. Whether you’re uploading an unbeatable round or the craziest shot, take the world by storm with Tiger Woods PGA TOUR 08.
• Release date: Available now
• Platforms: Xbox 360, PLAYSTATION 3, Wii, PlayStation 2, Nintendo DS, PSP, PC, Mac
• ESRB Rating: E for Everyone
• MSRP: $59.99 for Xbox 360, PLAYSTATION 3, $49.99 for Wii, $39.99 for PlayStation 2, PSP, PC and Mac; $29.99 for Nintendo DS
And of course…

THE SIMPSONS GAME
This year, The Simpsons celebrated their eighteenth season finale with the airing of their 400th episode followed in July with the long-awaited first feature film, which to-date has become a worldwide box office phenomenon. Now fans of this multi-award-winning TV show are ready for the next major milestone this year: THE SIMPSONS GAME. THE SIMPSONS GAME recently announced their pre-order campaign with exclusive parody posters and limited edition Homerball as well as their Xbox LIVE Demo of the in-game episode Shadow of the Colossal Donut.
• Release date: October 30
• Platforms: Xbox 360, PLAYSTATION 3, PlayStation 2, PSP, Wii, and Nintendo DS
• ESRB Rating: T for Teen
• MSRP: $59.99 for Xbox 360 and PLAYSTATION 3, $49.99 for Wii, $39.99 for PlayStation 2 and PSP, $29.99 for Nintendo DS

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. 

Folklore(TM) Delivers the Perfect Blend of Mystery and Adventure on PLAYSTATION(R)3 (PS3(TM))

New Action-Adventure Title Provides Unique Tilt-Motion Combat, Vibrant Realms and Creatures and Mysterious In-Depth Storyline

FOSTER CITY, Calif., Oct. 9 /PRNewswire/ -- Sony Computer Entertainment America Inc. (SCEA) announced today the North American release of Folklore(TM) available exclusively for PLAYSTATION(R)3 (PS3(TM)). Developed by Japanese game developer Game Republic under legendary game creator Yoshiki Okamoto, executive producer for Onimusha(TM), Devil May Cry(TM) and Resident Evil(TM), Folklore is a unique, dark fantasy adventure inspired by western fairy tales. Regarded as one of the holiday's most anticipated titles for PS3, Folklore is the story of two strangers drawn together in an effort to uncover the mystery of a remote village that exists on the border between dreams and reality. The two, Keats and Ellen, learn that the answers they seek lie in the realms of the Netherworld, a fantastic world full of creatures, spirits and monsters. In order to solve a mystery that threatens the balance of this universe, the pair must journey through these worlds, combat creatures beyond imagination and uncover their secrets. 

"Using a unique combat system that harnesses the power of PS3 and SIXAXIS wireless controller, Folklore will physically grab the attention of fantasy action gamers," said Jeff Reese, director, software marketing, SCEA. "Folklore's multi-threaded story, artistic environments and sublimely bizarre characters provide a powerful mix that will captivate all those who enjoy playing through a gripping mystery adventure." The story begins when Ellen receives a letter from her mother, long presumed dead. Meanwhile, Keats, a skeptical journalist working for a paranormal magazine, is urgently called to investigate a mysterious attack. The fate of this unlikely pair converges in the Irish village of Doolin -- a quaint, sleepy place which hides a secret gateway to the Netherworld and the answer to a 17-year old mystery. 

Ellen and Keats, both playable characters, must travel separately through seven vast realms inhabited by "Folks", strange Netherworld creatures whose powers they must collect and harness if they are to survive. Players capture the Folks' powers by using the SIXAXIS controller to tug and reel them out of their bodies. Each Folk has a unique attack ability, adding strategic depth to the gameplay as players must decide which Folk's powers to employ to defeat their next adversary. There are over 100 beautifully-rendered Folks, each with their own special attacks, powers and anatomy. Players will begin the game as either Keats or Ellen and learn their story and gameplay style. 

Keats uses a traditional brawler style while Ellen takes a more strategic approach. Players will experience two parallel yet distinct storylines running through the game -- each with its own twists, turns and intrigue. Decisions made in one story line will directly impact the story path of the other. Folklore blends in RPG characteristics including a deep storyline that can equate to over forty hours of gameplay and the ability to level up the creatures you capture throughout your adventure. The game also includes an Online Dungeon Trial feature that allows players to design custom Folklore dungeons, populate them with creatures they've captured during single player gameplay, and share them with other players online. Additional Folklore content like new quests, player outfits, and new Folk creatures will be available through download packs, available exclusively on PLAYSTATION(R)Store. The independent Entertainment Software Rating Board (ESRB) rated Folklore "T" for "Teen". For more information about the ESRB, visit http://www.esrb.org

> October 8, 2007

MLB Power Pros swings
Xbox Live adds pair
SCEA opens ad unit

Sony Computer Entertainment America Announces In-Game Advertising Business Unit

Industry Veteran Darlene Kindler Joins Company as Director of Network Advertising

FOSTER CITY, Calif., Oct. 8 /PRNewswire/ -- Sony Computer Entertainment America (SCEA) Inc. today announced the creation of a new in-game advertising business unit. The company also announced that Darlene Kindler, a 25-year consumer electronic industry veteran, has joined the company as director of Network Advertising, effective immediately. Kindler will report to Phil Rosenberg, senior vice president of Sales and Business Development. In this new role, Kindler will be responsible for SCEA's in-game advertising strategy across all PlayStation(R) platforms including PLAYSTATION(R)Network.

Kindler brings to SCEA a wealth of experience in consumer electronics and technical related industries, working for companies such as Nintendo of America, Inc., IREM America Corp., Data East, Inc., 3dfx Interactive and Adscape Media.

 Most recently, Kindler was vice president of Publishing for Adscape Media, an in-game advertising company that was acquired by Google in March 2007. In her previous role at Nintendo, she was part of the company's early start-up team and was one of the key people credited with establishing a European distribution network for Nintendo. "Darlene has an ideal blend of experience within the video game industry, including in-game advertising, making her a perfect fit for this newly created position," said Rosenberg. "She will be tasked with the important role of working closely with our internal teams as well as our third-party publishers and external advertising agencies to develop business and marketing strategies for our newly formed online advertising group."

The appointment of Kindler comes on the heels of SCEA's announced partnership in July with Nielsen Media Research. Together the companies are working to develop measurement systems for game network advertising. SCEA will share its game network data from PLAYSTATION(R)3 (PS3TM) as well as PLAYSTATION(R)Network, which encompasses PLAYSTATION(R)Home. PLAYSTATION Home is designed to serve as a 3D community gathering place for PS3 users from around the world and will present opportunities for SCEA to deliver dynamic, relevant advertisements in game. SCEA will depict brands in various forms within the game, where users would expect to see them in real life on billboards and posters, on shopping bags and soda cans and on images of TV screens. SCEA will continue to explore ways to incorporate dynamic advertising into other online environments.

About Sony Computer Entertainment America Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation(R) and PS one(R) game console, the PlayStation(R)2 computer entertainment system, the PSP(R) (PlayStation(R)Portable) system, the ground-breaking PLAYSTATION(R)3 (PS3(TM)) computer entertainment system and its online and network services the PLAYSTATION(R)Network and PLAYSTATION(R)Store. Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, PLAYSTATION 3 and the PSP system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

NEW to Xbox LIVE Arcade: "Puzzle Quest: Challenge of the Warlords" and Toyota "Yaris" Arrive this Wednesday

Two brand spankin’ new titles join the Xbox LIVE Arcade library this week! “Puzzle Quest: Challenge of the Warlords™” ups the ante on traditional puzzle games by incorporating strategy and role-playing elements in a captivating world with a persistent storyline. Also, gamers will get a special treat this week as Toyota brings to life one of their newest model of cars in “Yaris,” the first dodger/shooter driving game on the platform, for free! Both games are available for download this Wednesday, October 10, 2007 at 9:00 a.m. GMT (2:00 a.m. PDT).

“Puzzle Quest: Challenge of the Warlords” delivers classic puzzle-game action paired with an epic story of good versus evil. The Xbox LIVE Arcade version of “Puzzle Quest: Challenge of the Warlords” contains all of the content found on other platform versions, but is now optimized to take advantage of a widescreen, HD display and LIVE features like camera support, Achievements, leaderboards and Gamerscore. Additionally, the game includes some minor rebalancing and gameplay tweaks to enhance the gaming experience. Developed by Infinite Interactive Pty. Ltd., “Puzzle Quest: Challenge of the Warlords” is available for download worldwide on Xbox LIVE Arcade for 1200 Microsoft Points.

· For more details on “Puzzle Quest: Challenge of the Warlords,” please visit http://www.xbox.com/en-US/games/p/puzzlequestchallengexboxlivearcade/default.htm

“Yaris” is a quick, fast and easy-to-learn game that puts players behind the wheel of a customizable Toyota Yaris to destroy enemies, avoid obstacles, and finish the course before it finishes them. Players will enjoy customization options and an arsenal of weapons while they attack enemies and advance to the next level. “Yaris” features online multiplayer over Xbox LIVE, allowing gamers to challenge each other for the best time and score. Developed by Backbone Entertainment, “Yaris” is the first free brand-supported game on Xbox LIVE Arcade and is available for download in the U.S. and Canada for one full year.

· For more details on “Yaris,” please visit http://www.xbox.com/en-US/games/y/yarisxboxlivearcade/default.htm

2K Sports Announces MLB® Power Pros Now Available

New York, NY – October 8, 2007 - 2K Sports proudly announced today that MLB® Power Pros is now available in stores for Nintendo’s Wii™ and PlayStation®2 computer entertainment system. The launch of MLB Power Pros marks the first time this celebrated franchise has become available to baseball fans in North America. Every MLB® player and ballpark is represented in the game, bringing an original visual style to America’s favorite pastime. MLB players are portrayed in a distinct visual style that uses mini-models of pro players with charming facial expressions and hairstyles to bring the characters to life. With easy to pick-up-and-play pitching and hitting controls, MLB Power Pros is baseball fun for the whole family.

MLB Power Pros offers unique gameplay modes that allow players to be a part of the action as the general manager or as an up-and-coming baseball recruit. Through trades, extra practices, and buying new equipment, players in the Season Mode manage every aspect of their team to bring in money, win playoff games and eventually, earn the title of World Series champion. In Success Mode, gamers become college players, hoping to get recruited to the Big Leagues. Players train to build their skill sets while also balancing their academic and personal lives.

MLB Power Pros also includes modes specifically made for the Wii. Players can hit and pitch using the motions of the Wii Remote™ in Home Run Challenge and Match-up Mode. MLB Power Pros even allows gamers to import Wii-based character avatars called Miis from their Wii or Wii Remote to become part of the action!